Conceptualizing, designing and maintaining companies online brand presence through carefully crafting relevant content, optimizing ad campaigns and measuring them in order to constantly improve their digital marketing strategy.

Lead holistic marketing strategy for the Thank U Rewards Programme – leveraging data driven insights, digital and retail marketing approaches and strong cross functional partnerships. Ensure strategic cross-functional alignment to drive credit acquisition and retention strategies.Develop and implement effective marketing strategies to support insurance sales objectives.

Manage and drive profitability of the Jet Club membership programme through development, implementation & reporting of strategic acquisition & retention initiatives.

Support the Jet Thank U Rewards platform, define and manage the communications and marketing approaches to drive engagement, gain new customers and enhance customer retention.Planning, managing and executing direct marketing campaigns using tailored customer segmentation and bespoke offers and communication.

Manage and co-ordinate above-the-line advertising for MTN SA Product account.

Manage and co-ordinate marketing and digital marketing initiatives in-line with marketing strategy.

Managing, overseeing and running the Club Credit and Financial Services portfolio for Jet stores in both above the line and below the line advertising

Client liaison between agency and FMCG clients specialising in packaging design, corporate identity, POS and various other BTL elements.