Aneesh Attreya

Aneesh Attreya Email and Phone Number

Head of Product and Growth @ YourStory Media @ YourStory Media
bangalore, karnataka, india
Aneesh Attreya's Location
Bengaluru, Karnataka, India, India
Aneesh Attreya's Contact Details

Aneesh Attreya work email

Aneesh Attreya personal email

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About Aneesh Attreya

Ex-founder with an overall 8 years of product leadership experience, I am passionate about building technology products that empower people to be brilliant at what they do. As the Head of Product and Growth at YourStory Media, I lead the product vision, strategy, and growth for India's largest platform for entrepreneurs and startups, reaching over 8 million users monthly.In my previous roles, I successfully launched and scaled 3 innovative platform products: 1st product was a SAAS-based social marketing platform that generated a $X M ARR and a X% W.O.W paid conversion. 2nd product, a community platform that supported interior designers in growing their businesses via peer-to-peer engagement, live mentorship, specially curated content. 3rd product was a proprietary 3D marketing and booking solution for to-be-built real-estate properties. I have experience in leading cross-functional team collaborations, building product teams from the ground up, and fostering ideas and memetics. My specialties include new product development, product design, user research, system architecture, product growth and marketing, product analytics, business strategy and execution, product led sales, and general management.

Aneesh Attreya's Current Company Details
YourStory Media

Yourstory Media

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Head of Product and Growth @ YourStory Media
bangalore, karnataka, india
Website:
yourstory.com
Employees:
480
Aneesh Attreya Work Experience Details
  • Yourstory Media
    Head Of Product And Growth
    Yourstory Media May 2023 - Present
    Bengaluru, Karnataka, India
  • Yourstory Media
    Lead Product Manager
    Yourstory Media Aug 2022 - May 2023
    Bengaluru, Karnataka, India
  • Foyr
    Sr. Product Manager
    Foyr Nov 2020 - Aug 2022
    Hyderabad, Telangana, India
    Product 1 (Self-serve CRM & marketing automation tool) - Evangelized the product vision and launched a SAAS-based social marketing platform that provides qualified leads and managed Instagram services for business growth leading to a $X M ARR and X% W.O.W paid conversion.- Designed end-to-end backend systems in close collaboration with engineering leadership to seamlessly integrate Instagram analytics APIs, maintain content calendars, Email & marketing communication template library and let users schedule posts.Product 2 (Community platform)- Led the product roadmap and launched a community platform to support interior designers in growing their businesses via peer-to-peer engagement, live mentorship, and specially curated session-wise online courses.- Designed & executed a robust infrastructure that hosts 500+ online course modules, 250+ live website portfolios, and 400+ Live jobs. The Platform resulted in XXXX signups and over XXXX web app downloads within 6 months of the launch.Skills: Concept Modeling, New Product Development, Product Strategy, Product roadmap and Execution, System Design, Product Growth, Business Design, Rapid Prototyping, Product Analytics, User research, Competitive Analysis, and Market Research.
  • Foyr
    Product Manager
    Foyr Nov 2018 - Nov 2020
    Hyderabad, Telangana
    Product Growth - Foyr Neo (Cloud-based Interior designing platform)- Set up the tooling for growth infrastructure & designed full user journey experiences from acquisition through onboarding and onto retention.- Led Product Growth and hands-on execution of high-impact product-led initiatives using A/B testing that increased engagement for a free trial and paid users from X% to XX%. Subscriptions & Payments PM - Foyr Neo (Cloud-based Interior designing platform)- Worked on End-to-end integrations with external tools and development of admin backend systems for seamless payments management.- Led the expansion of payments infra to multilevel SAAS products leading to a unified foyr’s payment system for global audience.New Product Development - Foyr Storyteller (3D visualization marketing/booking solution)- Led end-to-end research, product strategy & development of a proprietary cloud-based 3D visualization solution (Mobile and desktop responsive) solving the need for marketing and booking of to-be-built real-estate properties. - Set up the backend integration with the client's CRM for lead generation. Served the world's largest real-estate clients such as Godrej, PropertyGuru, JLL, and Toll brothers with a recurring business of $XXX K M.O.M. Awarded as a most profitable business unit for the quarter.Skills: Go-to-Market Strategy, Product Growth and Execution, New infrastructure development, Product Roadmap and Strategy, New business development, Client management, Technical Product Management.
  • Alien
    Founder, Product Head
    Alien May 2016 - Sep 2018
    Mumbai Area, India
    Bootstrapped the startup and led the product vision with a team of 12 people to launch India's 1st AR first mobile application that provides immersive augmented reality experiences in social networking and hyperlocal services space.Impact-Successfully launched an app on google play store resulting in XXXX+ downloads with XXX+ D.A.Us and XXXX W.A.Us.Core Offering- Alien, an Augmented Reality (AR) platform that catered to B2B & B2C users as the world’s First AR networking, Social storytelling, and local business discovery mobile application.We gave users an amazing Camera based AR 3D interface through which users could Create, Discover and Share information about themselves, places they liked, and local businesses that they thought could be promoted, rated & reviewed like ‘The Best brunch place' or ‘tapri at that sunset point’ using cool animated AR tags. Not only does this happen in real-time & 3D but every story in the form of ‘AR Balloons (augmented reality markers)’ got geo-tagged to a place. It was also seen, shared & commented on by all the visitors at that place where it got updated or ‘LAUNCHED’ by using the camera of their smartphones creating one of a kind interactive AR feed.It was a ‘Heads-up’ view display where the contextual understanding of the issue ‘What all things could be of my interest here?’ was addressed using visual tech.1. Facebook link https://www.facebook.com/alienisnow/2. Instagram linkhttps://www.instagram.com/alien.console/3. Our storyhttps://medium.com/@akhigfg/alien-worlds-first-travelling-augmented-reality-social-network-58d6d34f06d9Skills: Concept Design, Product Management, Business Design, New Business Development, Go-to-Market Strategy, Business Execution, Investor Pitching, Growth Strategies, Market Analysis, Product Marketing, UI/UX, A/B testing, MVP Planning & Execution, Digital Marketing, Entrepreneurship.
  • Mit Media Lab
    Product Architect
    Mit Media Lab Mar 2015 - Apr 2016
    Amongst the top 500 product designers in India. Collaborated with MIT mentors, and instructors on 3 major projects in nanotechnology, synthetic biology, and civic innovation. Evangelized the MIT initiative in top 2 schools across Mumbai and Gujrat with over 1000 participants across various disciplines in technology, design, and engineering.

Aneesh Attreya Education Details

Frequently Asked Questions about Aneesh Attreya

What company does Aneesh Attreya work for?

Aneesh Attreya works for Yourstory Media

What is Aneesh Attreya's role at the current company?

Aneesh Attreya's current role is Head of Product and Growth @ YourStory Media.

What is Aneesh Attreya's email address?

Aneesh Attreya's email address is an****@****oyr.com

What schools did Aneesh Attreya attend?

Aneesh Attreya attended Welingkar Institute Of Management.

Who are Aneesh Attreya's colleagues?

Aneesh Attreya's colleagues are Teja Lele, Jake Jost, Dante Granville, Amit Kumar, Ys Tech, Juliana Guedes, 陈苟杳.

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