Aneesh Bond Email & Phone Number

Lavender Bay, New South Wales, Au

Sydney, Nsw, Au

Responsible for implementation and adoption of Marketing technologies and direct customer acquisition using digital advertising and growth marketing. Appointed to an executive leadership position overseeing a team of 95 people (Developer, Ads specialist, marketers and analysts) across MarTech and Growth Marketing.Responsibilities include leading 7 teams - • Performance marketing – Responsible for direct customer acquisition & digital media spend. Includes all digital advertising.• Website experience – Responsible for scaling & growing macquarie.com.au, with KPI from web traffic increase to CSAT score• Sales enablement – Lead a team of demand generation specialists to convert leads into opportunity.• MarTech – Responsible for all marketing technologies ranging from CMS, CDP (Customer Data Platform), Marketing automation (SFMC), Realtime journeys (AJO), CRM. Managed a tech budget.• Sales & Customer Tech – Team responsible for enhancing sales and service team experience by implementing technologies like High velocity sales, updated IVRS system, online chat etc.• Marketing & Sales Analytics – Team responsible for digital analytics (GA, BigQuery, DatoRama. Tableau), MMN, MTA, Sales pipeline reporting, clean my room reporting.• Omnichannel & Personalisation – Team responsible for building and supporting Next Best Action engine built on top of Adobe Offer engine, connecting it with customer attributes and delivering personalised communications.

Start-up offering digital products and an online community for fans of premium sports. Start-up was sold to a Dubai based private equity fund for $75m. Responsibilities - • Lead the development of the web and mobile properties (reactJS, Nodejs, Swift, Kotlin), ensuring they meet market needs and customer expectations. • Recruit, hire, and manage a high-performing team that aligns with the company's culture and objectives.• Develop and execute marketing and sales strategies to generate brand awareness and drive customer acquisition.• Creating user journey mapping, wireframes and advanced interactive prototypes using HCD for key user flows across the web application, native iOS and Android applications and Apple Watch.• Integral part of numerous executive teams, building the full marketing strategy and function from the ground up.• Developer of high-performing teams, from recruiting and management to professional development.Achievements - • Grew the team from 2 founders to 18 people.• Added 14,000+ paying customers at $45 per acquired customer and LTV of $756 per customer. Contributed to market share of 1.8% in 6 months, from a base of 0%.• Defined company’s technical vision. Managed multiple department heads to support development of company culture, mission and strategy.• Defined and delivered strategic direction. Road-mapped and prioritised digital architecture capable of delivering business priorities within budgets.

Bangalore, Karnataka, In

Langoor is a web –based development and digital marketing specialist assisting clients with web development through to intranet systems, mobile/tablet applications and TV websites. Responsibilities - • Oversaw a project and development team of 15 in NSW and a further 50+ offshore (India and UK) including Developers, Team Leaders, Server Administrators and Graphic Designers. • Built and managed an advertising team of 16 and an advertising budget of $35-$40 million.• Working from pre-sales through to build and development of web / apps requirements gathering, user experience strategy, user research, information architecture, interaction design storyboards, technical analysis and deployments for Websites, SEO, and Mobile application deployments.• Responsible for setting up and managing end-to-end go-to-market strategies and growth hacking techniques to grow client businesses. Also responsible for marketing and running campaigns, including social channels and eDMs.Achievements - • Joined as 3rd employee in the business and left when we were at 258 employees in less than 3 years. • Helped Epilepsy Action Australia (NFP) to achieve Net customer growth from 500 to 15,000+ customers over 3 years• Onboarded the first 2752 customers at Autogenie. Later sold this to smartsalary.com.au• Helped setup the web and digital presence to reach 10k+ customers for Glamazon - now bought by Urban Company• Launched multiple products for Adobe and Uniliver in Australian market. My team and I were responsible for landing pages, digital marketing and growth marketing.• Created and implemented brand strategy to introduce the brand to 20 new markets around the world. • Consolidated agency support for clients and streamlined processes to capitalise on the leverage and synergies created from a company-wide buy, hence increasing the ROI by 70%+.

Bangalore, Karnataka, In

ITC Infotech, a global IT services company, is a fully owned subsidiary of ITC Limited, a US$ 7 billion diversified conglomerate and rated among the ‘World's Most Reputable Companies’ by Forbes magazine with a footprint spanning 140 countries.Responsible – • Overseeing the tech and digital architecture of end-to-end product lifecycle management from manufacturing to go to market for clients• Responsible for implementing CRM stack, Marketing automation stack, Ad Stack, PLM Stack and ERP stack for clients• Responsible for connecting internal systems (ERP, PLM, Finance etc.) to customer touch point systems (PoS, CMS etc.) • Led projects through their development phase and responsible for SCRUM implementation and delivery, ensuring teams understood requirements and timelines to prevent delays in deliveryAchievements - • Grew sales for Tempe (Zara, Spain) +22% in 5 months by improving shopping cart conversion rate from 6% to 7.3%. Achieved by eliminating 2 clicks in customer journey and building auto-fill feature linking billing and shipping addresses• Consulted with large E-Commerce Retailers including Zara, IKEA, Converse, and Reebok about their business requirements and to deliver end-to-end technology solutions suited to specific needs based on ITC InfoTech capability.• Architected and managed the design and rollout of a cloud-hosted web application, vastly improving reliability and enabling the department to achieve a 100% profit increase.• Key efficiency results achieved for clients - Tempe (Zara) Implemented end-to-end integration between PLM (FlexPLM), ERP (SAP), Marko (CMS) & Marketing automation to achieve 15% less stock wear and tear and 20% increase in servicing efficiency.IKEAImplemented end-to-end integration between PLM, Seibel and CMS to achieve 8% less stock wear and tear and 12% increase in productivity across product lifecycleLi & FungRe-designed data connectivity between systems to achieve 16% efficiency in manufacturing processes

Noida, Uttar Pradesh, In

• Worked with Quality Assurance to ensure appropriate test plans are developed, and supported testing efforts.• Worked as a Java programmer to install, configure and modify a GSM application on HP RAID 5 Power Servers.• Developed web applications to support end-to-end business process.

Mountain View, Ca, Us

Worked on Google ads development team. Our team responsible for the front-end enhancements to the user navigation for Google ads manager.

Bachelor Of Technology (B.Tech.), Computer Science And Engineering

Certification, Strategic Decision And Risk Management