Aneesha N. Email & Phone Number

Brampton, Ontario, Canada

• Manage creative assets for signature events
• Produce marketing for collateral items, holiday cards, and event invitations
• Develop event summaries for clinician and management staff
• Report on digital analytics and campaign conversions to inform future strategies and plans

• Increased yearly Gift Card sales by promoting and timely fulfilling purchases of the Bramalea City Centre digital bulk B2B and single Gift Card program
• Developed marketing strategies for consumer promotions, improvements and enhancements, product brand marketing programs, public events, seasonal campaigns
• Single point of communication for diverse community groups such as walking clubs, employment lounge bookings, fashion shows, children’s craft workshops for the retail mall
• Provided customer service for community groups and the City of Brampton for sponsorships, advertising and community booth spaces for trade shows
• Responsible for multiple retail tenant relations through MallComm communication application, advertisements, in-store events, new store openings and creating/ publishing tenant manuals and year-in-review summary books
• Spearheaded community donations, sustainability programs such as One-Planet, Urban Beekeeping initiatives, Recycling collection events, Earth Rangers program

• Created engaging social media content, e-newsletters, calendars, briefs and marketing campaigns using Facebook, Twitter, Instagram Reels, Tik-Tok, Google Business via organic and paid advertising. Managed large scale.
• Executed events and coordinated for equipment and space planning/bookings for retail shops
• Utilized data analytics, competitive research and tenant insights to establish performance metrics to better recommend marketing tactics
• Analyzed retailer leasing expenses against marketing revenue funds
• Increased in-mall foot traffic and on-line presence at Bramalea City Centre and The Holt Renfrew Centre by promoting contests, prize giveaways, pop-up store promotions
• Cultivated partnership and sponsorship opportunities with retailers, influencers, community partners and business organizations such as City of Brampton

• Produced design layouts for creative content using digital and traditional marketing such as ads, banners, CRM email content, website imagery, newsletters for promotional products
• Analyzed website traffic, KPI and e-commerce B2B sales to track performance for reporting
• Uploaded products to website back-end portals

Toronto, Canada Area

 Executed website administration for brands including T-fal, Rowenta, All Clad and Lagostina to ensure optimal site performance Drove online excellence including new brand product integration and aided in the development of landing pages and monitoring KPIs  Coordinated promotional prizes, giveaway programs with partners such as Cityline TV show.

Brampton, ON

 Regularly received the Employee Certificate of Achievement for enrolments in PC Optimum Loyalty Rewards Program, shift coverages, selling promotions and covering all departments Managed large volume of customer checkouts increasing sales revenue/profitability Strategically positioned visual display merchandising inventory in an attractive manner.

Honours Bachelor Of Business Administration (B.B.A.), Marketing Management

Creativity And Creative Problem Solving Board Undergraduate Certificate, Marketing

Advanced Diploma, Marketing