Aneesha N. Email & Phone Number

Brampton, Ontario, Canada

• Manage creative assets for signature events• Produce marketing for collateral items, holiday cards, and event invitations• Develop event summaries for clinician and management staff• Report on digital analytics and campaign conversions to inform future strategies and plans

• Increased yearly Gift Card sales by promoting and timely fulfilling purchases of the Bramalea City Centre digital bulk B2B and single Gift Card program • Developed marketing strategies for consumer promotions, improvements and enhancements, product brand marketing programs, public events, seasonal campaigns • Single point of communication for diverse community groups such as walking clubs, employment lounge bookings, fashion shows, children’s craft workshops for the retail mall• Provided customer service for community groups and the City of Brampton for sponsorships, advertising and community booth spaces for trade shows• Responsible for multiple retail tenant relations through MallComm communication application, advertisements, in-store events, new store openings and creating/ publishing tenant manuals and year-in-review summary books• Spearheaded community donations, sustainability programs such as One-Planet, Urban Beekeeping initiatives, Recycling collection events, Earth Rangers program

• Created engaging social media content, e-newsletters, calendars, briefs and marketing campaigns using Facebook, Twitter, Instagram Reels, Tik-Tok, Google Business via organic and paid advertising . Managed large scale projects from start to finish and successfully executed events for Shopping Centre with over 300 outlet stores.Collaborated with internal and external agencies graphic designers to create marketing creatives, online advertisements, posters, print and digital media and in-mall signage• Executed events and coordinated for equipment and space planning/bookings for retail shops• Utilized data analytics, competitive research and tenant insights to establish performance metrics to better recommend marketing tactics• Analyzed retailer leasing expenses against marketing revenue funds• Increased in-mall foot traffic and on-line presence at Bramalea City Centre and The Holt Renfrew Centre by promoting contests, prize giveaways, pop-up store promotions• Cultivated partnership and sponsorship opportunities with retailers, influencers, community partners and business organizations such as City of Brampton • Developed training documents for new staff and performed administrative duties as assigned

• Produced design layouts for creative content using digital and traditional marketing such as ads, banners, CRM email content, website imagery, newsletters for promotional products• Analyzed website traffic, KPI and e-commerce B2B sales to track performance for reporting• Uploaded products to website back-end portals

Toronto, Canada Area

 Executed website administration for brands including T-fal, Rowenta, All Clad and Lagostina to ensure optimal site performance Drove online excellence including new brand product integration and aided in the development of landing pages and monitoring KPIs  Coordinated promotional prizes, giveaway programs with partners such as Cityline TV show Attended and assisted off-site photo shoots for brands featured in all advertising mediums Supported in the management of brand social media editorial calendars through collaboration with external digital agencies on how to strategically use content/assets Collaborated with brand teams to ensure content is loaded into internal media asset system and execute consistently across websites and other owned platforms Responsible for the maintenance of the master digital media budget file, creating purchase orders in coordination with finance team so invoices are processed in a timely manner Produced competitor analyses both in-store and online

Brampton, On

 Regularly received the Employee Certificate of Achievement for enrolments in PC Optimum Loyalty Rewards Program, shift coverages, selling promotions and covering all departments Managed large volume of customer checkouts increasing sales revenue/profitability Strategically positioned visual display merchandising inventory in an attractive manner Engaged in in-store promotional marketing events engaging in customer experience

Honours Bachelor Of Business Administration (B.B.A.), Marketing Management

Creativity And Creative Problem Solving Board Undergraduate Certificate, Marketing

Advanced Diploma, Marketing