Aneesha Badhwar is a passionate marketing professional with a rich background in fashion, beauty, retail, consumer, tech and lifestyle industries. With extensive experience across branding, market research, analytics, digital marketing, e-commerce, and creative direction, Aneesha has successfully collaborated with renowned brands like Innisfree, Laneige, Sulwhasoo, Fendi, Tiffany & Co., and Lenskart, as well as alco bev brands like Bira, Indri Whisky, Belvedere etc. Her expertise spans from building brands from scratch to devising go-to-market strategies, with a keen interest in technology-driven fashion startups. Currently, pursuing an MS in Marketing Analytics at Simon Business School, Aneesha is committed to leveraging data-driven insights for impactful brand growth.