Aneesha Badhwar Email & Phone Number

New York, Ny, Us

Rochester, New York Metropolitan Area

Simon Business School's professional club 'Simon Vision Consulting";Collaborated as a consultant on a pro bono project in a team of 5 consultants specialising in building marketing strategies for a tech startup - specialising in healthcare.

Delhi, India

- Art direction, creative, product and brand marketing for Foxy, an online marketplace for all things beauty. - Creation and curation of online category stores, planning on Foxy.in - Curation, app and website data analysis and tracking - Consumer insights, data analysis and tracking.- Curation, User experience design development for clients in consumer, retail, fashion and lifestyle space for a SAS platform, AppX.- Art direction, creative and brand marketing for skincare brand, Boho Botanist.

Delhi

-Business development -Project management -Sales and Client follow-up-Testing and customer service of ERP systemsResponsibility for significant retail customers in Norway's retail, food, retail trade, cultural, and experience industries. Clients like Freia, Floyd, Megaflis, Bunnpris etcSystematically and creatively collaborated with clients project and operations managers to continually optimize the business design in ERP, POS, BI, APP, and Websites.Responsibility for sales procedures and project management, training program content, product and service development.

New Delhi, Delhi, India

Alco bev | Hospitality | F&B | Fashion & Luxury | Beauty Brands -Spearheaded brand strategy initiatives for clients in Alcoholic Beverages, Hospitality, Food & Beverage, Fashion & Luxury, and Beauty Brands.-Successfully executed integrated communication campaigns, incorporating PR marketing strategies to enhance brand visibility.-Conducted media analysis to optimize campaign performance and refine strategic brand positioning.Identified and managed key digital spokespersons, leading multiple successful digital marketing campaigns each month.-Coordinated CSR activities and managed media outreach programs for clients.Brands : Amore Pacific portfolio : Innisfree, Sulwhasoo, Etude, Face Shop, Laneige. Bodess Fashion and lifestyle : Fendi, Jaypore, Tiffany and Co., Kapoor watch and Co, Reliance Brands portfolio, Satya Paul.Hospitality : Indri Whisky, Bira, Frozen Fun, Hindustan Times, PVR Home, Lone Wolf.

Gurugram, Haryana, India

-Played a pivotal role in the Brand and Marketing team for John Jacobs, contributing innovative campaign ideas and aligning them with current social media trends.-Designed and executed social media strategies, consistently publishing engaging content and overseeing reputation management for the brand on all of its online channels.-Collaborated with content creators, journalists and Key Opinion Leaders for PR and influencer activity during brand campaigns, activations and launches, including collaborations with the musician Divine and being a sponsor partner at the Lakme Fashion Week.-Conducted market research for several independent projects, working on consumer insights, contributed to loyalty program development, and assisted in content creation, by writing blogs for SEO purposes.

Noida, Uttar Pradesh, India

-Handled product development, sampling, and inventory management.-Collaborated with the operations team managing daily in-house production and order management.-Maintained a database of all materials required for large scale production of products and devising better operations and logistics strategy to improve production efficiency.-Contributed to PR and marketing, including devising digital campaign strategies - Managed product listings on e-commerce platforms like Ajio, Myntra, Flipkart etc.- Edited as well conceptualised styling for e commerce shoots.

New Delhi, Delhi, India

Assisted the Marketing head in devising and executing digital media as well as offline marketing strategies for better audience engagement.Managed influencer collaborations, CRM, and Shopify interface.Forged partnerships with marketplaces and other brands to strengthen cross-branding alliances.

Noida Area, India

- Product Development- Merchandising- Marketing and PR- Sales and Vendor Management

Noida, Uttar Pradesh, India

Assisted the design team with their current S/S 19/20 collection. Contributed to swatch development, pattern, silhouette development, finishing of pieces as well as trend forecasting.Assisted the marketing team in keeping track of client as well as custom orders.Assisted the PR team with sourcing requests and marketing campaigns.

Noida Area, India

Assisted in AW 18/19 Collection as a design intern, helped in getting samples and swatches made, assisted in few custom orders for industry clients based in aviation, hospitality and manufacturing. Assisted the marketing manager in creating social media campaigns to handling PR Collaborations and managing styling requests from celebrity stylists. Taking care of orders and getting pieces made for different exhibitions on time and managing a list of inventory and keeping a check on the production process so it gets done on time.

Ms In Marketing Analytics (Stem)

Activities and Societies: Simon Vision Consulting - Consultant Simon Marketing Association Simon Consulting Club Simon Women In Business.

Masters In Marketing Analytics (Stem), Business, Management, Marketing, And Related Support Services

Bachelor’S Degree, Fashion/Apparel Design

Activities and Societies: Class Representative- 2017-2019 Founded Quizzing and Fashion Society at Pearl. Member of Plan Clan - A student.

High School

Activities and Societies: Quiz club, Creating artworks for the annual school art exhibition, Inter school quiz and art competitions.

High School

Activities and Societies: Was a part of the Interact club, Quiz club, Debating and MUN conferences Sports: Football ; Badminton.