Aneesh Chopra Email & Phone Number

Gurgaon, India

Gurgaon, India

Gurgaon

New Delhi Area, India

Key Responsibilities:• Manage a turnover of 60 cr across On Premise and Modern Trade channels handling team of 5 direct reportees & 45 indirect reportees• Execute right go-to market strategy to enhance distribution & save costs; close JBP with customers and deliver• Coordinate with Brand,CDM, MDM & SDM teams to execute product launches & marketing initiativesAchievements - Business:a. 1.4% volume share gain in Modern Trade Delhi (driven by 40% puffed share gain and 2.1% traditional share gain) b. Conceptualized a pay-for-performance model & rolled out a Loyalty Caterer QPS – growing business by 22% (70 lakh pm buss) – while driving desired pack mix making it the most profitable territory in terms of Pack mix. c. Strong focus on Traditional Snacks distribution and execution to triple volumes in 2015. d.Analysed competition activity to create new Namkeen combi with Lehar team for North during Holi period in 2015 driving 7 lakh of incremental monthly business.e.Led IPL activations at Ferozshah Kotla, Delhi – planned pack play & touch points to double conversion to 40%+f. Won IPAD for over achmnt of targets over Quarterg. Reduced discount as % of sale from 8.1% in 2013 to 5.4% thereby saving INR 1.3 CrAchievements - People:a. Stabilized team to have 0% attrition through the years 2013-14.

Punjab

Worked with PepsiCo Beverages in Ludhiana(Sales Stint) and Chandigarh(Unit Marketing). Followed by which worked with Brand Mirinda on the launch of Mirinda Apple.Key Achievements:a. Drove execution in Ludhiana to record highest ever execution scores (62%); share gain of 3% in 4 months. b. Marketing - 360 degrees execution of Mountain Dew D3 promo in Punjab to deliver volume 53% growth in SSPET pack.c. Responsible for Mirinda Apple launch –pre-launch plan, market execution, Outdoor campaign, POSM, Sampling 2 lakh ppld. Project Khanna: Revamping distribution setup, installing & stabilizing routes/processes to cover the 300 outlet city. e. Worked with UM, HoS to submit proposal on cost head reductions for Ludhiana direct warehouse.

New Delhi Area, India

Awarded Pre Placement Offer in recognition for the work done with Brand Kurkure.1. ‘Kurkure LUP Rs.3 Scale-Up’ a. Established a Wholesale model of delivery to drive LUP – building distribution & proposition to compete in the sub Rs. 5 price range; all recommendations to be implementedb. Conducted a test market with the new delivery model to identify problem areas across channels c. Market trend analysis on price ranges, price points & flavours for snacks market to identify under-indexed areas for Kurkure to prioritize in the category. 2. Solid Masti Scale-Up’- Work with the Brand Manager to deliver on the projecta. Evaluated internal product confidence & covered geographies to find reasoning behind stagnating sales b. Evaluated and built a case for scale-up and a scale-up plan c. Worked with consumer insights cell to build a proposition for the brand & establish role in portfolio d. Delivered on packaging change & worked with an Advertising agency to design POSM activities

Pgdm, Marketing/Marketing Management, General

Activities and Societies: Projects Coordinator of Utsaha - the Rural Market Research Fest of IIM Indore, Event Head of MyCampaign.

B.E., Electronics And Communications Engineering

Education record