As the Director of Creative Technology at TPN Commerce, Aneil Razvi shapes the agency’s success at the dynamic intersection of creativity and technology. His role involves leading the strategic vision, ensuring that TPN stays ahead in the ever-evolving commerce landscape. By bridging the gap between creativity and technology, he empowers the team to leverage digital tools and platforms, enhancing brand experiences for clients. He explores innovative solutions, keeping pace with industry trends and emerging technologies. Working closely with cross-functional teams—creative, development, and data analytics—he creates seamless brand experiences. Collaborating with client partners, he aligns technology solutions to their needs. Ultimately, his work resides at the intersection of clients’ physical products and the digital experience, allowing users to interact seamlessly with those products.

In his capacity as the Director of Product Design at SNHU OPPI, Aneil Razvi led the establishment of the Product Design Department, playing a transformative role in advancing professional education through innovative product development. Aneil's strategic vision and operational leadership significantly contributed to SNHU OPPI's success, making it a standout in the rapidly evolving landscape of professional education.Key Achievements:In the dynamic landscape of educational technology, Aneil Razvi's tenure at SNHU OPPI stands as a testament to his ability to drive impactful change, foster innovation, and lead teams toward achieving remarkable outcomes.Strategic Leadership and Department Establishment: Aneil successfully defined departmental goals, roles, and recruited key talent, paving the way for the establishment of the Product Design Department. His strategic initiatives bridged organizational gaps and implemented solutions to manage change fatigue, setting the stage for SNHU OPPI's journey into innovative product design.Career Advancement Framework: Under Aneil's leadership, the introduction of a career advancement framework proved instrumental in boosting productivity by 5x and enhancing employee satisfaction by 200%. Through online education, mentorship programs, and leadership support, Aneil fostered an environment of increased trust and enthusiasm among team members, resulting in multiple promotions and accelerated career progression.Comprehensive Product Development Process: Aneil's and his team devised and implemented a comprehensive product development process, mapping out the entire lifecycle and establishing a design operations function. Through aneil’s effective communication via visualization and storytelling, they reshaped the university's approach to education, addressing the evolving needs of the professional landscape.

Strategic Visionary & Transformational Leader: As the Director of User Experience at Kalkomey, I led a dynamic team overseeing UX, product management, and learning and development. Spearheading a strategic shift from development-focused to user-centric approaches, I played a pivotal role in propelling Kalkomey to the forefront of the North American boating education industry.Key Achievements:Innovative Product Development: Orchestrated the creation of an adaptive Learning Management System, seamlessly integrating acquisitions like "Campfire Collective," resulting in $300,000+ in time and cost savings.Revenue Growth: During the pandemic we saw exponential growth to satisfy the need of this growth we enhanced our offerings that led to a remarkable 225%+ increase in content sales, solidifying Kalkomey's dominance in the industry.Organizational Evolution: Led change management initiatives for rebuilding the B2B Servicing gaming platform, enhanced the education platform with an e-commerce stream, and restructured the organization for strategic alignment.Stakeholder Communication: Effectively communicated product direction to stakeholders, aligning product management with company goals, leading to 5 successful product launches and sustained growth.

Crafted and Implemented Business Unit Strategic Plan: In my role as Director of Product at Kalkomey, I navigated the strategic landscape to maintain platform profitability and expand market share. Acquiring and integrating "Campfire Collective" into our ecosystem, I successfully addressed challenges in change management, platform redevelopment, and organizational restructuring.Key Achievements:Product Portfolio Expansion: Launched a full-service B2B Servicing gaming product focused on events and campgrounds, significantly enhancing the platform's offerings.Workforce Optimization: Restructured the workforce to be more business-centered, resulting in increased employee satisfaction and the creation of new opportunities.Strategic Roadmap: Developed a comprehensive roadmap for the entire Kalkomey ecosystem, guiding the company's evolution and ensuring future success.

Aneil Razvi, during his tenure as Senior Manager in the UX department at Omnitracs, played a pivotal role in orchestrating transformative initiatives that reshaped the company's approach to design and significantly contributed to its overall success.In addition to his UX and Research leadership, Aneil played a key role in Omnitracs' financial success in 2020. The company experienced substantial growth, with revenue increasing by 6% to $500 million and EBITDA growing by 12% to $145 million. Aneil's strategic vision and commitment to excellence were evident in Omnitracs' addition of over 1,000 new customers, expansion into new international markets, and successful product launches. His multifaceted contributions positioned Omnitracs for continued growth in the years to come.Mentorship and Talent Development: Aneil's commitment to mentorship and talent development resulted in the promotion of three individuals and prioritization of additional resources within the department. His hands-on approach and dedication to individual growth created an environment where talent thrived, significantly advancing the team's expertise.Customer-Centric Transformation: As a change agent, Aneil's impact was substantial. He transformed how Omnitracs' customers perceived and engaged with their services, overseeing support for a diverse range of products. Aneil established a living design system, pattern library, and code repository, ensuring consistency and efficiency across the organization. His leadership led to the development of a comprehensive UX roadmap, successful UX assessments for acquisitions, and the incorporation of valuable customer feedback into product designs, resulting in heightened usability and efficiency.

As the Manager of the UX department at Omnitracs, Aneil led the transformation of the existing team by implementing new processes, setting higher standards, and reorganizing priorities. He established a User Experience Design & Research practice, driving the creation of highly usable digital and tangible experiences using Human-Centered Design practices. Aneil collaborated with the product management and executive teams on proof-of-concept projects, resulting in new and improved ideas for the telematics ecosystem.Notable accomplishments include successfully deploying the hours of service (HOS) feature to comply with the FMCSA mandate for electronic logging devices (ELD). Aneil also developed the vision and strategy for the UX department, streamlined processes to increase efficiency, and introduced new tools to enhance productivity. He created a comprehensive UX release process and played a key role in migrating development teams from waterfall to agile.Aneil's efforts extended beyond the company, as he spoke at multiple Omnitracs user conferences and UX summits, sharing his expertise and contributing to industry knowledge. He conducted ethnographic research to gain insights into end-users and championed the importance of a user-focused approach.Overall, Aneil's leadership, strategic initiatives, and accomplishments have significantly elevated the UX department's credibility and contributed to Omnitracs' success in delivering exceptional products and experiences.

As the Lead UX Designer at CITI, Aneil showcased exceptional leadership and strategic acumen by spearheading two lean UX teams, comprised of diverse talents such as UX/UI/UXA designers, front-end developers, researchers, and copywriters. Aneil's adept coaching, establishment of robust business partnerships, and meticulous oversight ensured the prompt delivery of design and content materials, highlighting his effectiveness in leadership.Under Aneil's guidance, these teams played a pivotal role in shaping CITI's success through the creation of a comprehensive design system and a reusable design pattern library. This invaluable resource covered front-end code, templates, layouts, UI elements, and interaction patterns, fostering a culture of consistency and efficiency in design implementation.Aneil's influence extended to the development of user-centered design methods and principles, utilizing elements such as user cases, personas, wireframes, sitemaps, experience flows, and UI specifications to craft meaningful and impactful user experiences. Demonstrating a commitment to user-centered design philosophy, Aneil leveraged data, testing, research, and metrics to guide decision-making, ensuring alignment across CITI's digital properties.Notably, Aneil served as the design strategic partner in the development of CITI's pioneering wearable, the Apple Watch application, overseeing the entire lifecycle from concept to testing and prototyping.Beyond his role in design, Aneil demonstrated transformative leadership by evaluating and redefining in-house creative talent. He established new standards, culture, and structures for the design team, cultivating trust and respect with internal clients. This effort resulted in increased funding and headcount, and Aneil's strategic coaching and elevation of creativity within multiple studios propelled the design team to become the fastest-growing within CITI.

At TMX Finance, I held a role that encompassed a wide range of responsibilities to enhance the training experiences across multiple lines of businesses. These responsibilities included creating instructional design, concepting and storyboarding videos, as well as shooting and editing them. I also developed training modules and a variety of print materials such as session handouts, participant guides, and job aids. Additionally, I had the opportunity to develop digital presentations and infographics for the TMX C-Suite, providing valuable visual support for their communications and presentations. Through these efforts, I played a vital role in supporting and enhancing corporate and field training initiatives at TMX Finance.

Aneil is a highly accomplished Creative Director who has played a pivotal role in driving exceptional results for Capital One. Through his innovative marketing strategies, designs, and concepts, he achieved an impressive 40% increase in direct mail ROI. Additionally, Aneil was instrumental in developing the UX/UI design for the Capital One Auto Finance web page and the highly successful Capital One Auto Navigator.At Capital One, Aneil's responsibilities encompassed art direction of direct mail, web design, UX/UI design, e-mail design, and branding. His keen eye for design and strategic thinking contributed to creating impactful and visually engaging experiences for customers.To generate new business opportunities internally, Aneil developed and presented a department roadshow that significantly raised the Net Promoter Score (NPS) and increased the value of the department. His ability to showcase the team's capabilities and foster internal growth has been instrumental in driving success.Aneil's direct contributions have had a profound impact on key achievements at Capital One. Notably, his involvement in the Capital One Diamond program resulted in a record-breaking $16 billion in auto loan originations for Capital One Auto Finance. Furthermore, as part of the internal team that developed the Capital One Auto Navigator, Aneil's design-centric thinking was pivotal in shaping the functionality, logic, and UX/UI of the platform.Beyond his design expertise, Aneil's storytelling and presentation skills have been instrumental in engaging global audiences during internal events, including town halls. His ability to collaborate with the executive team and deliver compelling narratives has added significant value to these occasions.With his track record of driving remarkable results, strategic vision, and exceptional design capabilities, Aneil has proven himself as an invaluable executive who consistently delivers outstanding outcomes for Capital One.

My responsibilities at Douglas Shaw & Associates included designing and organizing advertising and promotional campaigns for the agency from start to finish for numerous clients; developing strategies and designs for web designs, direct-mail, brochures, and design, logos, application logos, annual reports and a variety of other collateral pieces; leading as the key design individual in firm’s strategic branding campaign, involving video, training books, company history book and logos; developing and designed strategies for new business expansion and securing accounts; participating in new business efforts with account directors and other strategic agency leads; supervising creatives (direct- and non-direct reports); and overseeing the execution of all creative efforts to ensure successful implementation of strategic, budgetary and schedule requirements.

My responsibilities at Diesel Displays included designing displays for products, concepts and new designs; creating and testing mock up displays; and developing a production line for manufacturing displays in-house. I designed technical drawings for manufacturers to produce displays, sourced all materials and personnel for developing displays, and developed innovative strategies for new product launches. I conceptualized and guided creative solutions that effectively communicated the strategic objectives for a set of assigned accounts; created display designs for different store promotions, events, and stores displays; supervised display installation crew, from simple props to full displays; designed retail displays, interactive displays, and promotional displays for key product launches; coordinated brand design projects and acted as the main design point of contact with the marketing team, and design team; supported the agency with new business through bold, innovative work, as well as effective presentations; and improved the overall quality of the agency’s portfolio by 45%, measured by client satisfaction and award winning work.

At The Richard’s Group I designed and created new business proposals and ad creations. My responsibilities involved all phases of design work from conceptualizing to actual printed pieces; creating mock-ups for client presentations and internal use; creating innovative and conceptual design solutions for advertising or promotional campaigns, company brochures, environmental graphics, newsletters and training materials; leading the effort for translation of brand strategies and marketing objectives into consistent design solutions; managing multiple projects simultaneously in a team-oriented environment, collaborating with other art directors, designers, photographers, production artists, and illustrators; assisting with catalog production, including page layout, cover design and color correction of images; producing persuasive covers, incorporating charts, graphs, and diagrams for annual reports; and compositing raw images from photo shoots for initial client presentation and approvals.

My responsibilities included creative output over a large group of accounts; managing the development of brand identity and visualization for client packages; working with the Creative Director and team members to develop creative concepts and execute assigned projects across all media types; and enhancing client’s multi-channel marketing in social media, print, direct mail, web and various other channels.