VP Sales and Marketing in a leading global company– 3rd post in the company • Direct management of 11 employees in Israel and overseas: sales personnel, agents and back office staff.• Building the annual work plan, setting KPIs' indices and managing P&L, including management of sales targets of tens of millions of shekels per year.• Allocating targets among the salespersons and according to deal complexity, forecasts, campaigns and seasonality.• Direct leadership of strategic sales deals, including complex negotiations and signing agreements.• Mentoring and training of sales personnel to make deals independently, instruction on dealing with opposition and assistance with complex transactions.• Definition and assimilation of O&M (organization and methods) processes for the back office staff.• Synchronization of marketing activities and sales targets, focus on implementing effective sales processes that are compatible with the forecasts.• Member of Management – involved in devising the company's vision and the strategy stemming from it in a multi-year vision, setting targets and work plans, leading a policy of organizational excellence.• Representative of the employees on the Board of Directors (2009-present) – involved in outlining company policy.Marketing management:• Managing the marketing field in Israel, North America and other countries.• Marketing development and management, including leading digital processes that include management of the content and promotion on social networks (local Internet sites, Facebook and Instagram in the language of the target country), management of the company's website and SEO and PPC (using Google Ads).• Leading the offline marketing array, which includes print leaflets and newspapers, and radio ads.• Leading structural change in the marketing array.• Setting targets for the Marketing department, assimilation of a policy of measurement and work activities.

• Management of the supply chain, including direct management of production planning and supervision, production engineering, service, quality and logistics. • Responsible for E2E management of customer orders, from the sale stage to delivery, including customer-specific engineering, production to tight timetables, quality management, logistics and shipments.• Leading change in the organizational structure in the Operations set-up and separating it into two distinct production arms (industrialized and per project).• Leading the Specialized Works department to a multi-year record in order delivery of more than 10 million shekels in 2017.• Leading efficiency processes that led to significant reduction in total work-hours.• Leading significant change that includes the assimilation of principles, tools and routines from the worlds of organizational excellence (Lean).• Update of HR infrastructures and creation of work routines and standard HR processes: expanding recruitment sources, worker intake procedure, building a welfare plan and regulating termination processes.• Development and assimilation of training programs and building a career path, including a managerial reserve and upgrading the compensation model.

• Establishment of the HR system for the association with significant growth and expansion processes. • Building HR infrastructures from start to finish: identification, recruitment, intake, welfare, rewards policy, promotion paths, termination, etc.• Member of the association's management, defining policy, focus on its objectives and goals.• Leading a process of locating and recruiting large numbers of staff in a short period.

• Reaching sales targets and setting historic orders record.• Management of sales processes, including multiple products and complex characterization within a world that is not classic B2B or B2C.• Management of local agents in the UK and French markets.