Building and implementing a long-term marketing strategy of the company; Planning and supervision marketing campaigns; Responsible for planning and implementing marketing budget; Social Media activities; Effectiveness marketing campaigns - evaluation in terms of implementation; Market analysis, competitive reviews; Creating a positive image of the company by undertaking long-term marketing activities; Marketing department management.

Category Manager responsible for managing beauty products. Main brands in portfolio: Vuokkoset, Alphanova Sun, Sukin, Georganics, Attitude and others.Short and long term marketing and category strategy; Brand Management for chosen brands; comprehensive marketing activities, marketing budget creation and control, management and development for beauty category; market, sales and competition analysis

Marketing budget planning and implementation; Planning marketing activities; BTL, Digital Marketing, all PR activities; Lead campaign (Google AdWords, Search); E-commerce activities (Google Analytics, Shopper); Content managemnt (Newsletters, Blog); Social Media campaigns – Facebook and Instagram; Product development; Implementation and developing new brands and products, price calculations, searching and cooperation with subcontractors about packages, printing houses, graphic concepts; Monitoring and analysis of the market, consumer behavior and action; Supervision over the design of new products; Cosmetic labels preparation, cooperation with the laboratory; Cooperation with external agency’s

Design and implement comprehensive marketing strategies to create awareness of the company’s business activities; Plan and execute campaigns for corporate promotion, launching of new product lines etc.; Develop a brand strategy; Set and administer an annual marketing budget; Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary; Provide tools and materials to enable the sales team to function effectively; Negotiate with media agencies and secure agreements on the production of promotional materials; Team Management; Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities; Preparing campaigns, events, digital marketing, and PR; Developing and delivering marketing and communications strategies for the organisation.

Business Goal Advisor - Creative Answer; management of Client Service Department, participation in tenders, budget preparation, campaign management, execution of advertising campaigns (marketing 360 degrees)Websites content and creative conception for chosen brands of Dazumi.pl (IT technology, chosen websites); POS materials, Internet adverts (visual and contents conception); Public Relations for Pachnąca Szafa brand (press information, Media Relations, PR Strategy, special events connected with brand promotion)

Implementation the annual and multiannual plans for marketing products; NPD Management, P&L Management; Maximizing the effectiveness of marketing efforts for chosen brands; Creating and placing on the market of new brands and products, as well as the modernization of existing; Creating plans and marketing strategies for ongoing and new brands; Preparing preliminary calculation of new products; Monitoring and analysis of the market, consumer behavior and actions; Cooperation with manufacturers of packaging and printing houses, acceptance of packaging concepts and final printing; Preparing advertising campaigns for brands; Cooperation with PR and Trade Marketing Departments for creating strategy for brands; Active searching for ways to increase sales and visibility of brands; Budget Management for chosen brands

Project management; overall Coordination of BTL campaigns (POS materials, promotions, Internet); cooperation with subcontractors (Production House, Media Houses, printers etc.); budget management for chosen Clients

Management of chosen DN Private Labels in Cosmetics; marketing Strategy; budget control; New Product Development (Private Labels) in cosmetics; cooperation with PR and Advertising Agency; ATL and BTL activities (Private Labels and Exclusive Lines in cosmetics); contacts with Contractors; competitive reviews; all PR activities (Product and Corporate PR); DN positive image in Media; Brand Awareness; Media Relations

Development of marketing strategies for the developer’s products; advertising materials, cooperation with subcontractors (advertising agencies, architectural studios, media agencies, printing shops), updating and development company’s web site as well as its product sites; ongoing monitoring of trends in the real estate market as well as compilation of analyses; coordination of activities related to participation of the company in fair events and cooperation with other departments of the company; responsible for contacts with PR Agency, media relations, preparing press release for new projects; responsible for company image

Clients: Kraft Foods Polska (Maxwell House, Prince Polo, 3Bit), IBM, Star Foods, Bristol Myers Squibb. Complete ATL campaign coordination (press, TV, radio, outdoor); Complete BTL campaign coordination (POS materials, promotion, Internet); Cooperation with subcontractors (Production House, Media Houses); Preparing press release for the campaigns; Client budget management

Media relations; Cooperation with internet portals and press; Media and Graphic Departments management; Special projects managament; Image and media campaigns, planning campaigns budget; Press conference organizations; PR activities

Media campaigns; writing articles, promotions brochures; graphic projects; event marketing; Media meetings

Media and PR relations; campaigns, events, Client service

ATL & BTL campaigns; trainings and fairs organization; co-operation with advertising agencies; contact with clients and press; content-related support in Canon.pl website; PR activities, press conferences organization; budget control