Commercial Marketing Specialist with plus 17 years of experience from MedTech, Pharma and Saas. Passionate about driving products through the full product life cycle - with excellence in campaign and product launches, and with focus on communication and content based on market and customer insights. I am a true team player, and I love to work across markets, functions, and borders, and I thrive creating a good working environment and collaboration in a projectoriented set up. I have a can-do-attitude that makes the difference, and with my holistic approach I always aim at finding the best solution in the situation we have. I make decisions based on facts and my experience, and I am dedicated, analytic, structured and creative, and I am people driven not only business driven. Meanwhile, my biggest driver is challenges, especially technical complex ones. Experienced in:Product Management:Product roadmaps and agendasNew market start up and launch readinessGo-to-market and deployment plansGlobal product and campaign launchesProduct Life Cycle ManagementLaunch and sales excellenceCommunication and content:Segmentation and targeting of customersValue proposition and customer benefitsKey selling messagesContent creation for hubs and sites Alignment, consistency and tone of voiceCreation of commercial/product/technical/regulatory content Marketing and branding:Marketing plans and agendas but also executionCreative and commercial campaignsForecasting and marketing budgetsCreative and strategic agendas Other key competences: Project Management Stakeholder Management and mappingKPI and performance trackingCompliance, claims and documentation Process optimization and alignment