Anette Fredriksson Email & Phone Number

Bromma, Stockholms Län, Se

Responsible for sales, business development, marketing and communication as well as our franchise network. Leading both managers and direct-reporting employees in a transformation from focus on existing production capacity to business models focusing on value-based sales, where customers’ requirements of combining both digital and printed communication are met. Emphasis on growth and profitability. Developed a business plan, strategy, objectives and activities to repositioning both the offer and the brand. Organizer of the annual inhouse competition and gala with 250-300 competitors and guests.

Facility Service Company with a turn-over of appr. 80 MSEK and 200 employees. Responsible for daily operations.

Facility Service Company with a turn-over of appr. 80 MSEK and 150 employees. Responsible for all deliveries of Facility Services and ISO 9000/14000.

Consultancy Services regarding Business Strategy, Performance Management and successful Key Account Management. Published a 1st edition of my book “Key Account Management i praktiken” in 2010 and a 2nd edition 2012.

New York, New York, Us

Risk Consulting Services includes identifying and recommending how to best handle risks within a business, such as Crisis Management, Business Continuity Management and Enterprise Risk Management. Responsible for turnaround of the business including strategy, sales, business development, leadership of risk consultants and P&L. Member of the management team.

New York, New York, Us

Main responsibilities covering procurement, negotiations and contractual issues, company car fleet management, office management including security, compliance etc. Lead and coach the manager of Insurance Support on a daily basis and in implementing a global project in Sweden for Operational Excellence (process optimization).

New York, New York, Us

Developing/implementing a new strategy to turnaround a business with several years of negative profit. Resulting in a double-digit percentage volume growth and a margin enhancement that generated a profit in the first year. Main focus areas to create a unique positioning in the market and optimization of revenue and margin based on both B2B and consumer clients. Responsible for business strategy, sales, business development, leadership of Client Executives as well as my own client portfolio, Customer Support and claims handling. Member of the management team.

Söderköping, Se

Engaged to contribute to the company’s expansion, national and international, through sales of web based business tools for Key Account Management and Balanced Scorecard and training to B2B customers.

Stockholm, Stockholms Län, Se

59 employees in seven departments, three directly reporting and four with middle managers mainly situated in Stockholm but also offices in Göteborg, Malmö, Linköping and Örebro. Sales (underwriting and claims handling) in Liability, Property and Marine insurance as well as business development and International insurance programme handling, risk management and municipality insurance with special legal requirements. In charge of a turn-over of 350 MSEK. Member of the management team for commercial line business and during 2007 a board member of INI – International Network of Insurance, based in Brussels.

Stockholm, Se

Between 2004-2005: Sales Manager Direct Division. Set up of an in-house sales department serving small to middle sized B2B-customers with fuel and heating products. Also responsible for the total price administration for OKQ8’s customer both through network and direct deliveries. Member of OKQ8´s steering committee for IT investments and system development and a member of the Direct Divisions management team.Between 2003-2004: Deputy Manager for International Diesel Service. Operational responsibilities for the total business under the IDS brand with a turn-over of 1200 MSEK including sales, business development and network.Between 2002-2003: Internal Consultant Logistics & Distribution. During six months I was analysing and auditing the logistics and distribution department. My assignment was to reduce costs, increase efficiency and coach managers in the process to improve the performance of the department.Between 2000-2002. Product Manager/Business Development for International Diesel Service – IDS (International hauliers are offered a diesel network throughout Europe under the Kuwait Petroleum International owned IDS brand.) Marketing, brand and communication, business development including project leadership (national & international), Customer Support, IT system development and implementation including business process analysis and documentation for the card business. Leader of the European “Centre of Excellence” providing analysis for IDS headquarters for future strategic business decisions to be based on.

Head of Quality Inspections/General Manager 1995-2000Quality Inspections of car repairs. In charge of the daily operations running the company. Reporting directly to the board. My responsibilities started with the formation of the company including the handling of all legal and financial issues, implementation of administrative procedures and IT system, business negotiations and sales to Key Accounts. Yearly balancing of the books and tax declaration. Responsible for training and development of 200 engineers performing the inspections. Handling of marketing, brand issues and mass media. In five years’ time Kontrollerad Bilverkstad reached a 25 % market share, which met with the owners´ target.Market and Business Development 1993-1995Project Manager for the implementation of Activity Based Costing, strategy for marketing and brand activities and Key Account Management.

Diploma, Ifl/Ifu Non-Life Commercial Line Insurance

Diploma, Sales Manager

Diploma, Marketing And Communication

Bsc, Business Administration And Economics

Education record