Anette Jannerö Email & Phone Number

Stockholm County, Sweden

Stockholm, SE

Antony, FR

Selected senior consultant assignments:Åhléns and Casall Sports - CMO interimHallon (Hi3G Access) - Head of Marketing interimSvenska Taco Bar Group AB - Board member (current)Consultant and advisor with focus on:- Brand, Marketing & Communication Strategy and execution- Business strategy and growth journeys with focus on sales, international expansion and.

Stockholm, SE

Responsible for Global Marketing, Communications & Brand development team. Present in over 25 markets globally. Leader of 64 people and 9 direct reports with teams in Stockholm, Los Angeles, Seoul and Shanghai. Teams included Creative studios, PR & Communications, Brand Planning, Digital Marketing, Global/local marketing, Co-labs, Store activations, brand.

Stockholm, Stockholm County, SE

Lead the project of creating a new global brand strategy and brand identity for Urbanears headphones and speakers, in order to ensure future growth of the brand. The assignment encompassed developing new brand DNA & upgrade consumer experience in all touchpoints.

Ladugårdsgärdet, Stockholm County, SE

Member of Management team and reporting to CEO. Head of Marketing & e-commerce team. 17 team members and 4 direct reports. Responsible for global brand strategy, brand identity and e-commerce strategy. Develop and implement brand- and trade communications in all channels coordinated across all markets. Oversee development of CRM and loyalty program..

Luleå, Norrbotten County, SE

Global CMO with 11 team members and 4 direct reports.Member of management team and reporting to CEO.Responsible for brand- & marketing strategy, product launches, market expansions, brand identity and marketing communication in all channels. Sales, forecasting and pricing strategy. Overall responsable for sponsoring, corporate communication and crisis.

Stockholm, SE

Member of management team and reporting to CEO.Studio manager and leader of 13 team members.Head of brand strategy and business development.Responsibilities customer relations and new business.Development of competence, processes and structure.Clients for example Vårdapoteket, Spritmuseum, IKEA and Unibail Rodamco

Stockholm, SE

Stockholm Design Lab is an award winning multidisciplinary design agency operating from Stockholm on the global market arena since 1998. Special competences in brand strategy, brand identity, brand architecture, packaging design, communication- and retail concepts. Example of clients: IKEA, Absolut Vodka, Åhléns, Askul i Japan, SAS and Venezia Biennale..

Stockholm, Stockholm, SE

Member of management team Zone Latin America and Canada. Reporting to Zone Dir in the region.Leader of local brand teams, around 25 team members in different countries.Portfolio responsibility for Absolut Vodka, Plymouth gin and Cruzan rum.Responsible for brand strategy and local marketing plans.Planning and implementation of all marketing activities in.

Stockholm, Stockholm, SE

Responsible for brand strategy and local marketing for Absolut Vodka in Sweden, Norway, Denmark, Finland, UK, Ireland and Canada.Planning, implementation and follow up on all marketing activities in the local markets.Leader of local brand teams. Around 20 team members in different countries.Focus markets: Sweden, UK and Canada

V&S wine (part of W&S Group) was the largest wine importer on the Nordic marketResponsible for brand portfolio management of own brands in Sweden.Team leader during the whole product development process P/L responsibilityTook a sommelier certificate after one year of study

Solna, Stockholm, SE

Solna, Stockholm, SE

Member of a management trainee program at the retailer Coop.

Master Class: Digital Acceleration

Executive, Consumer Marketing Strategy

Master, Master Of Business Administration

University, Business

Master, Economics

University, French Language

University, French Language

Upper Secondary School