Anette Jannerö Email and Phone Number
Anette Jannerö personal email
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Anette Jannerö phone numbers
Results focused international senior Business, Marketing & Communications leader, passionate storyteller and visionary brand builder. Change agent with long experience in transformations, brand journeys, business development, sales, global expansion, digitalization and customer-centricity. Over 20 years experience and proven strong track-record from international lifestyle brands, retail and creative agency. Genuine and dedicated leader for high performance teams in both smaller entrepreneurial companies to large global corporations. Skills: Brand & Marketing Strategy and planning - Business strategy - Commercial Management - Leadership and teambuilding - Communications - Brand Management - Digital Marketing - International Expansion - Digital Transformation - Change Management - Ecommerce - Creative development - media management - Customer Insight - 360 campaigns - Analytics - Advertising
Filippa K
View- Website:
- filippa-k.com
- Employees:
- 357
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Vp Marketing And Communication InterimFilippa KStockholm County, Sweden
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Vp Marketing & Communication InterimFilippa K May 2024 - PresentStockholm, Se
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Global Marketing Director I Cmo I Business Advisor I Board MemberMy Own Company (I Am Self-Employed) Nov 2020 - PresentAntony, FrSelected senior consultant assignments:Åhléns and Casall Sports - CMO interimHallon (Hi3G Access) - Head of Marketing interimSvenska Taco Bar Group AB - Board member (current)Consultant and advisor with focus on:- Brand, Marketing & Communication Strategy and execution- Business strategy and growth journeys with focus on sales, international expansion and brand building- Team leadership and coaching, cross functional team work- Change Management and transformations- Design strategy and brand development -
Global Head Of Brand & Marketing& Other Stories Jan 2018 - Nov 2020Stockholm, SeResponsible for Global Marketing, Communications & Brand development team. Present in over 25 markets globally. Leader of 64 people and 9 direct reports with teams in Stockholm, Los Angeles, Seoul and Shanghai. Teams included Creative studios, PR & Communications, Brand Planning, Digital Marketing, Global/local marketing, Co-labs, Store activations, brand design, Controlling and Customer Analysis. Member of Global Management team and reporting to MD. Responsible for Global marketing Strategy & Planning, new market launches and entry, communication strategy & execution in all channels, creative development, brand planning & brand identity.Full marketing budget responsibility. -
Brand Director InterimMarshall Group Mar 2017 - Jan 2018Stockholm, Stockholm County, SeLead the project of creating a new global brand strategy and brand identity for Urbanears headphones and speakers, in order to ensure future growth of the brand. The assignment encompassed developing new brand DNA & upgrade consumer experience in all touchpoints. -
Global Marketing & E-Commerce DirectorPeak Performance Nov 2015 - Mar 2017Ladugårdsgärdet, Stockholm County, SeMember of Management team and reporting to CEO. Head of Marketing & e-commerce team. 17 team members and 4 direct reports. Responsible for global brand strategy, brand identity and e-commerce strategy. Develop and implement brand- and trade communications in all channels coordinated across all markets. Oversee development of CRM and loyalty program. Support organizational buy-in of E-com channel i 15 markets. Budget and overall P&L and end-to-end responsibility for e-com channel. -
Chief Marketing OfficerMax Burgers Aug 2013 - Nov 2015Luleå, Norrbotten County, SeGlobal CMO with 11 team members and 4 direct reports.Member of management team and reporting to CEO.Responsible for brand- & marketing strategy, product launches, market expansions, brand identity and marketing communication in all channels. Sales, forecasting and pricing strategy. Overall responsable for sponsoring, corporate communication and crisis managementPlan, implement and follow up on all marketing activities and media buying in all channels Participated in business development for retail and new digital applicationsFull P&L responsibility -
Coo / Business Director / Brand StrategistStockholm Design Lab Jul 2012 - Jul 2013Stockholm, SeMember of management team and reporting to CEO.Studio manager and leader of 13 team members.Head of brand strategy and business development.Responsibilities customer relations and new business.Development of competence, processes and structure.Clients for example Vårdapoteket, Spritmuseum, IKEA and Unibail Rodamco -
Senior Account Director/Brand StrategistStockholm Design Lab Dec 2009 - Jul 2012Stockholm, SeStockholm Design Lab is an award winning multidisciplinary design agency operating from Stockholm on the global market arena since 1998. Special competences in brand strategy, brand identity, brand architecture, packaging design, communication- and retail concepts. Example of clients: IKEA, Absolut Vodka, Åhléns, Askul i Japan, SAS and Venezia Biennale. Responsibility for relationships with clients.Developing of brand platforms and strategies for clients.New business and account management
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Marketing Director Absolut Vodka In Latin America And CanadaThe Absolut Company Oct 2005 - Dec 2009Stockholm, Stockholm, SeMember of management team Zone Latin America and Canada. Reporting to Zone Dir in the region.Leader of local brand teams, around 25 team members in different countries.Portfolio responsibility for Absolut Vodka, Plymouth gin and Cruzan rum.Responsible for brand strategy and local marketing plans.Planning and implementation of all marketing activities in all channels in the regionSpokes person for the brand in the region.Focus markets: Brazil, Mexico and Canada -
Manager Market Communications For Absolut Vodka In Nordic Countries, Uk, Ireland And CanadaThe Absolut Company Jan 2004 - Sep 2005Stockholm, Stockholm, SeResponsible for brand strategy and local marketing for Absolut Vodka in Sweden, Norway, Denmark, Finland, UK, Ireland and Canada.Planning, implementation and follow up on all marketing activities in the local markets.Leader of local brand teams. Around 20 team members in different countries.Focus markets: Sweden, UK and Canada
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Brand Manager WineV&S Wine Jun 2002 - Jan 2004V&S wine (part of W&S Group) was the largest wine importer on the Nordic marketResponsible for brand portfolio management of own brands in Sweden.Team leader during the whole product development process P/L responsibilityTook a sommelier certificate after one year of study
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Brand Manager Own BrandsCoop Sverige Aug 1999 - Jun 2002Solna, Stockholm, Se -
Management TraineeCoop Sverige Aug 1998 - Aug 1999Solna, Stockholm, SeMember of a management trainee program at the retailer Coop.
Anette Jannerö Skills
Anette Jannerö Education Details
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Hyper IslandMaster Class: Digital Acceleration -
Harvard Business SchoolConsumer Marketing Strategy
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Linköping UniversityMaster Of Business Administration
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Tbs EducationBusiness
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Umeå UniversityEconomics
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Uppsala UniversityFrench Language
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Université Paris-SorbonneFrench Language
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Rönneskolan In ÄngelholmUpper Secondary School
Frequently Asked Questions about Anette Jannerö
What company does Anette Jannerö work for?
Anette Jannerö works for Filippa K
What is Anette Jannerö's role at the current company?
Anette Jannerö's current role is VP Marketing and Communication Interim.
What is Anette Jannerö's email address?
Anette Jannerö's email address is an****@****ail.com
What is Anette Jannerö's direct phone number?
Anette Jannerö's direct phone number is +461613*****
What schools did Anette Jannerö attend?
Anette Jannerö attended Hyper Island, Harvard Business School, Linköping University, Tbs Education, Umeå University, Uppsala University, Université Paris-Sorbonne, Rönneskolan In Ängelholm.
What skills is Anette Jannerö known for?
Anette Jannerö has skills like Marketing Strategy, Marketing Communications, Online Marketing, Marketing Research, Social Media Marketing, Product Marketing, Digital Marketing, Media Relations, Media Planning, New Media Marketing, Product Development, Product Design.
Who are Anette Jannerö's colleagues?
Anette Jannerö's colleagues are Kristiane Kvasnes Standal, Rasmus Wingårdh, Gudhild Nieriker, Jagabandhu Jena, Kelly Weatherall, Jesse De Vries, Amar Chand Saini.
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