Anette Junge Email & Phone Number

Denmark

Aarhus, Middle Jutland, Denmark

• Responsible for the marketing organization. • Strategy + creating the annual marketing plan.• Planning and coordinating all marketing and communications activities across e-commerce, retail and wholesale. • Hands-on responsible for the e-commerce business (PIM/Magento2). • Planning and setting up digital campaigns.• Planning, conceptualizing and producing content for Bertoni's owned, paid and earned media.• Managing content productions from brainstorm to final assets (photo shoots and video shoots).• Co-responsible for 'designing' Bertoni's upgraded brand identity in collaboration with the Head of Design.

Due to COVID-19 all branding tasks including my positionhave been discontinued.My primary role at DK Company has been to co-develop the women's brand CULTURE; new direction and concept, enhanced brand ID and storytelling.

Aarhus

With our philosophy 'love is never out of fashion' and positive take on narcissism, we design sustainable statement clothes that mirror the here and now world, trends and tendencies and add the coolest and best accessories so you can glitter from top to toe 💖Fashion is supposed to be fun and for everyBODY, we advocate for everyone to proudly own their own uniqueness. Real people are our inspiration, and we celebrate fashion and self-love for everyone 💥🌈❣️

la Label er et koncept- og markedsførings brand - et community brand. Storytellingen og den visuelle markedsføring er altafgørende for forretningsmodellen. Vi designer og sælger statement styles (tee’s, hoodie’s og sweat) til børn og voksne, og pakker det hele ind i et farverigt og moderigtigt, selvkærligt univers, der viser mangfoldig og at mode ikke er forbeholdt de få, men alle. Fashion is for everyBODY. Vi lægger meget arbejde i vores univers, og laver løbende nye styles, der indfanger og kommunikerer, hvad der ”rør sig”. Alle styles og metervarer er sustainable og øko. la Label er et community brand, der bevidst blev kickstartet på Instagram.• Visuel markedsføring og storytelling• SoMe ansvarlig (content & campaign, community management og annoncering)• Copy på alt materiale (online og offline)• Salg via Instagram, nyhedsbreve og influencer marketing• Opsætning og planlægning af online kampagner• Drift af webshop (daglig vedligehold af produkter samt kundeservice).• Ansvarlig for samarbejder med eksterne interessenter. Herunderprimært influencers.

Søren Frichs Vej 44D, Aarhus

27th of February 2015 webdanmark.com succesfully launched and celebrated the company's new name, look and feel and future vision. Managing this comprehensive rebranding project has been my primarily responsibility and I'm very satisfied with the results:- A new visual identity which extends to all aspects of the company's activities (a sophisticated, modern and daring identity that communicates the company's core competencies, values and vision).- New website- Enhanced corporate communications strategy- New content marketing strategy- New social media strategy (main platforms: LinkedIn and FB)Ongoing:- Managing the development and implementation of the annual marketing and campaign plan- PR (tactical and operational level)- Planning, conducting and evaluation of seminars, conferences, webinars, events and workshops- Maintaining and developing strategic partnerships- Developing sales materials, presentations and gimmicks- Budget responsible

Dk

Main Responsibilities*:* Responsible for OBJECT's external communications and marketing efforts and hereby ensuring a common thread.Developing OBJECT's brand identity (an on-going process based on a holistic and integrated view and approach to corporate branding and marketing). Developing OBJECT's communications strategy, crafting content + executingDeveloping Social Media strategy + executing (managing OBJECT's SoMe profile on multiple platforms, community management, monitoring and syncing according to the defined KPI’s).Managing (from A-Z) 4 annual image campaign photo shoots + 26 annual look-book (defining the right look according to seasons + trends and ensuring that OBJECT's DNA is channeled with the purpose of being able to express, build and enhance the brand image).PR (responsible for the PR performance in 7 European countries)- PR tactics and plans (identify, develop and execute communications strategy for key media contacts and customer references.- Influencer tactics- Writing and producing presentations, press releases and trend guides- Maintenance and development of OBJECT's press site- Analyzing media coverage + research industry trends- Identifying and organize giveaways for press days/events- Organizing local press days- Managing online PR (web editorial contacts, bloggers, social media efforts, inbound link-building, Feeds (RSS), user-generated content, press releases for web, seeding viral, SEO, monitoring, tracking and analyzing the results).- Managing WS and retail customers as PR toolCross-channel marketing (orchestrating OBJECT's online presence to optimize and delight customers' and potential new customers' cross-channel experiences).Trade Marketing: Developing, planning + executing trade marketing campaigns, in-store material, giveaways for WS and retail. Here I always strive towards integrating offline and online with social media to add a social (end-user) aspect to this more traditional marketing discipline.

- Aligning and adapting marketing and branding activities developed by PUMA International- Planning and coordinating B2C and B2B campaigns- Trade marketing (coordinating and developing POS material, B2B campaigns and in-store deco material) - Developing high quality content across digital channels and offline- Coordinating product placement activities- Planning, organizing and setting up fairs (CPH Fashion Fair and sports fairs)- Primary contact person for our external PR agency- Coordinating national and international PR activities- Aligning and adapting PR material received from PUMA International- Developing and planning press events

Ma, Corporate Communication & Pr

Courses: - Corporate Communication from an external and internal perspective - Strategic management of organisations from an external.

Ba, Business Communication, Advertisement & Pr

Ba, Marketing, Pr & Strategic Business Management

Activities and Societies: Specialised Language Instruction at the University of Bamberg: The University offers special “German.