Lead HM team to define and design feature requirements for MVP and beyondWorked extensively with outsourced UX team via Figma to create draft of app front end designLead conversations and manage outsourced engineering team to ensure all feature concepts are understood and accurate Solely responsible for feature roadmap

Synthesized and created requirement specifications for 20+ features to date conceptualized by Founder and COO Helped to develop marketing plans to launch platform to the public March 2023Worked with outsourced engineering teams to ensure feature design and creation were accurate and rollout was smoothSolely responsible for feature roadmapManaged outsourced engineering team, communications, and SLAs

Managed and coordinated ad product/tech execution procedures across MSN and Outlook platforms in nine markets, including United States, Canada, Brazil, Italy, Spain, Germany, France, United Kingdom, and Japan.Delivered visibility and secured success of projects/migrations by liaising with VP level.Streamlined projection execution by leading cross-functional projects involving diverse teams, such as monetization, inventory, operations, data, publisher teams, and Yahoo SSP platform.

Directed ad product and tech implementations across all Microsoft properties (MSN, Skype, Outlook, Windows) in nine markets, such as United States, Canada, Brazil, Italy, Spain, Germany, France, United Kingdom, and Japan. Secured clear communication and alignment among internal teams/Microsoft partners by developing partnership product roadmap.Improved operational efficiency and strengthened partnerships with stakeholders by contributing to smooth roll-out of projects and products across multiple markets.Completed complex projects by supervising cross-functional teams, including inventory, operations, monetization, reporting, data, publisher, targeting, and biz development.

Product Strategy Lead for Oath on the Microsoft Partnership. Oversee ad product and tech implementations across all MSFT properties (MSN, Skype, Outlook, Windows, Xbox) in 9 markets (US, CA, BR, IT, ES, DE, FR, UK, JP).Lead product ideation and qualification for new revenue opportunities; build business-case justifying profitable ROIPartner with Product Managers & Developers to create new product and/or formatCollaborate with internal stakeholders to ensure VOF is considered during product roadmap developmentBenchmark and measure key success metrics; manage optimization efforts post-launch to ensure success Introduce and assist with implementation of new technologies and experiences to further the mission of the Ad Product & Monetization teamVet 3rd party partners, serving as monetization and product expert in collaboration with BizDev; prepare competitive analysis vetting internal vs external solutionsWork closely with Product Managers & Analysts to monitor new product rollouts, ensuring launch KPIs are met/exceededCollaborate with the Marketing org and Ad Product Innovation on surfacing success metrics for Product launches for circulation to internal and external StakeholdersPerform current trend research and analyzes simple data to assist in drawing conclusions and providing recommendations.

- Main sales and ad operations person for OTC Markets Group's website, www.otcmarkets.com- Initiate and maintain relationships with direct advertisers in the financial space + their agencies - Communicate and troubleshoot directly with ad agencies and other parties when necessary to ensure a successful campaign.- Oversee ad campaigns from start to finish, optimizing as needed to ensure delivery - Responsible for reporting/tracking/forecasting all online revenue to Senior Management.- Troubleshoot all problems concerning online advertising placements.- Assist IT department in troubleshooting technical/user related issues.- Lead on decision to migrate from Atlas to Adtech's helios in 2009Specialties: Programmatic platforms (Rubicon RTB), Ad Products, Ad Technology