Annie Fernandez Email & Phone Number

Miami/Fort Lauderdale Area

Miami/Fort Lauderdale Area

Responsible for planning and implementing marketing and product development programs with channel leads, both short and long range, targeted toward existing and new markets. Experienced in Sales & Marketing to develop a consistent brand image for the company.- Develop and execute marketing campaigns across all channels- Manage CRM lists and execute Marketing campaigns using HubSpot- In-house Marketing creative development - Manage Marketing budget- Manage annual Marketing calendar- Communicate and message the company's brand framework- Develop and manage Marketing timelines- Develop and manage promotional products- Content creation and proof reading- Manage vendor on SEO/PPC- Manage Social Media strategy- Create value added web content- Develop cohesive Marketing initiatives by channel including email / social media campaigns, direct mail, press releases

Miami/Fort Lauderdale Area

- Creates and executes quarterly Marketing strategies alongside different departments throughout the hotel: Sales, Food & Beverage and Operations, in order to execute campaigns to target Miami locals, in-house guests, and potential groups with promotions that drive incremental revenue to the hotel.- Supervise Social Media Coordinator in the development and execution of Social Media strategy and Editorial calendar. Design of overall Social Media content.- Act as the liaison between the hotel and PR agency on campaigns, events, and media opportunities to drive quality press coverage through media engagement- Verify all advertising related to the hotel is in alignment with brand guidelines.- Designs and updates on a regular basis all content for email marketing campaigns, website, room tv’s, and third parties such as Expedia, Google Business, Greater Miami Convention and Visitors Bureau.- Constantly research competition’s marketing campaigns and collateral, and and keep up constantly on all digital and marketing trends.

Miami/Fort Lauderdale Area

• Key player in the opening of four restaurants by developing its Brand Identity, menus and overall image.• Responsible for producing all creative content for Social Media, Website, Blog, print collateral, merchandise, web and print advertising, product photography and packaging design.• Created, developed and implemented effective marketing strategies in order to increase Food & Beverage revenue and increase brand presence.• Management of all Social Media platforms.• Website design and maintenance• Served as liaison between the company and media partners, like Miami New Times, iHeart Radio, and Lifetime TV.

Miami/Fort Lauderdale Area

- Created, developed and implemented effective marketing programs for the hotel food & beverages department, including the restaurant, Naked Taco, Naked Lunch and rooftop lounge, HIGHBAR.-Managed, developed, and implemented content across all Yes Hospitality Group social media platforms, including restaurants, Naked Taco, Naked Lunch and HIGHBAR.-Designed promotional material, marketing collateral, and restaurant menus.-Worked with management on projects dealing with media relations and business communications.-Assisted with corporate and social event planning and production.

Miami/Fort Lauderdale Area

- Created, developed and implemented effective marketing programs for the hotel food & beverage department, including the restaurant, Serafina Dream South Beach and rooftop lounge, HIGHBAR.-Managed, developed and implemented content across all Dream South Beach social media platforms.-Developed content for traditional and digital channels including; website, social media platforms, magazine ads, newsletters and brochures.-Designed promotional material, marketing collateral and restaurant menus.-Work with management on projects dealing with media relations and business communications.

Miami/Fort Lauderdale Area

-Developed and maintained a social media platform that positioned the studio amongst the top local competitors increasing overall revenue. -Managed all communications & social media outlets for the studio. -Assisted with the creation and management of four marketing campaigns that resulted in acquiring new clients and updating of databases and portfolios. -Excelled as the producer for fashion, lifestyle, and environmental portrait editorials for local and international publications like Brickell Magazine, Key Biscayne Magazine, MIAMI Magazine, TV y Novelas, Bespoke Magazine, Billboard Magazine, Florida Trend Magazine, and Ocean Drive Magazine. -Gained experience in creative direction, concept development, producing, and styling.

Bogota/Barranquilla, Colombia

-Collaborated directly with FIFA’s Marketing and Communications manager during the U-20 World Cup 2011 held in Colombia.-Served as the liaison between top level directors and local organizers. -Oversaw the presence, branding, and image of all sponsors in venues, press conferences, matches, ceremonies, and other activities.-Attended meetings with FIFA executives and all regional agencies to supervise progress and planning.

Barranquilla, Colombia

Press releases, press conferences coordinator, press and musicians protocol & hospitality.

Communications, Social Communication And Journalism

Education record