1. Portfolio management by category, brand, format and role to provide by channel right offer 2. Set optimal price base on value chain and price elasticity, monitor and control price to ensure a consistent brand and pack pricing structure 3. Develop shopper marketing strategy and promote implementation based on the overall strategic plan of the company's business 4. Based on brand and product strategy, to develop and maintain channel development and trade marketing strategy, work with channel team to ensure the execution excellence 5. Following the sales development strategy of Grupo Bimbo, develop the sales capability development system and training plan 6. Establish and optimize sales operation management tools and reports, provide daily monitoring of execution progress, and promote the achievement of sales team KPI indicators 7. Strengthen communication with Global sales team, undertake Global sales project and standards, and ensure sales processes are executed according to global standards

1. Lead commercial planning for all channels (Both 2C and 2B) 2. Drive execution excellence, business progress and sales management 3. Lead China route to market project to drive more distributions and contract outlets. 4. Below-the-line resource management 5. Explore trade insight & channel intelligence to support brand strategy 6. Lead offline D2C/O2O programs to build relationship with VIP customers 7. Build 0-1 company innovative business development 8. Lead brand revenue growth management to drive profit growing

1. Accountable for brands financial target achievement 2. Manage e-Commerce brand flagship store business and daily operation 3. Lead business planning covering sales target, trade investment, channel strategy, building blocks, portfolio, pricing, promotion, sales execution guideline by channel, and handle business progress & inventory management 4. Lead commercial leadership team to drive sales progress and solve any business issue 5. Manage rolling forecast and warehouse allocation 6. Lead annual brands revenue growth management with finance team support to improve profit profitability (Including portfolio, promotion, pricing, trade investment Optimization) 7. Drive sales execution excellence both online and offline 8. Lead Brand 3-years Mega Re-stage commercial plan

1. Establish region annual sales strategy, plan, and objective by channel, by city, execute the strategy and plan to deliver sales target.2. Develop and manage the regional sales budget, ensuring efficient allocation of resources and maximizing ROI for each activity.3. Routine Sales Management4. Lead, inspire and develop a high-performing regional sales team, providing guidance & coaching5. Collaborate closely with brand marketing, trade marketing, and other relevant teams to align business strategies.6. Analyze industry trends, competitor activities, and market dynamics in region to identify new opportunities for business development and growth.

1. Lead brands channel strategic planning to achieve both category yearly sales target2. Lead activities plan, deployment and evaluation3. Manage rolling forecast4. Manage trade resource to support business development5. Daily work like promotion calendar, sales forecast, trade spending management, pricing guideline, Internal business planning deployment, and system activity approval6. Manage customer category management team

1. Explore category & shopper Insight (shopper led activity) to find business opportinities2. Manage POSM design, shopper communication and in-store activities planning3. Create category story and sales execution excellence guidebook4. Create business planning & category strategy (join value creation)5. Manager category management with key accounts (retailer excellence)6. Lead channel consulting team to support customer business