Anastasia Skvortsova Email & Phone Number

Russia

Russia

Moscow, Moscow City, Russia

Marketing of High-Performance Computing, Containerization, and Unified Communications- Market and competitive environment analysis- Sales support: creation of UVPs, presentations, landing pages, and case studies to enhance sales effectiveness- Project management for event organization, including online meetups and conferences- Collaboration with internal teams (content, PR, event marketing, production, BDM, etc.) to achieve marketing objectives

Москва, Москва, Россия

Main Tasks:- Managing the marketing of the corporate division.- Preparing reports on the group's work and defending them.- Working with contractors.- Working with other departments to ensure the integration of B2B projects into the internal and external communications of the Group of Companies.Business Directions:- E-commerce SMB (Consumer electronics)- IT Integrator- Industrial Equipment Distribution.- Distribution of Children's Toys.E-commerce… Show more Main Tasks:- Managing the marketing of the corporate division.- Preparing reports on the group's work and defending them.- Working with contractors.- Working with other departments to ensure the integration of B2B projects into the internal and external communications of the Group of Companies.Business Directions:- E-commerce SMB (Consumer electronics)- IT Integrator- Industrial Equipment Distribution.- Distribution of Children's Toys.E-commerce SMB: Attracting and retaining customers, stimulating repeat sales- Promotion of the B2B solutions for SMB clients through Performance Marketing tools;- Vendors marketing (Apple, Samsung);- CJM Research, compiling and implementing a plan for UX improvements;- Content Plan Creation and Implementation for SMB re-store.ru.IT Integrator: Increasing brand awareness among the target audience- Development of a 360 Marketing Strategy (for SMB) and ABM (for Enterprise);- Vendors marketing (Apple, Samsung, HP, Logitech and Russian brands);- Website dlm.inventive.ru update and promotion;- Launch of brand media and Telegram channel;- Sales Support: developing presentations for all solutions;- Organization of proprietary events for new and current Enterprise customers: business breakfasts, business dinners, offsite conferences.Industrial Equipment Distribution: From scratch- Marketing Strategy Development, including target audience analysis, competitors, developing positioning, Performance, SEM, Content, Email, SMM;- Naming and Brand Style Development;- Participation in the development and construction of business processes, funnels for CRM;- Website Development and Launch of a Temporary Version before the main site completion;- Sales Support: Developing presentations, product catalog;- Organization and Conducting of the Technological Center Opening for press and clients.Distribution of Children's Toys: Sales support- PIM Launch- Development of brand zones for e-commerce clients and marketplaces Show less

Moscow, Russian Federation

Key challenge: development of a digital marketing strategy for manufacturing and trading company.Digital marketing strategy:- Customer analysis, building CJM;- Development of a digital marketing strategy for dealer network IDS;- Development of a guide for dealers for quick launch of websites and performance marketing;- Management of an in-house team and external contractors for advertising, SEO, and website development.Websites:- Development and support of… Show more Key challenge: development of a digital marketing strategy for manufacturing and trading company.Digital marketing strategy:- Customer analysis, building CJM;- Development of a digital marketing strategy for dealer network IDS;- Development of a guide for dealers for quick launch of websites and performance marketing;- Management of an in-house team and external contractors for advertising, SEO, and website development.Websites:- Development and support of product's and dealer's sites - brandford.ru, chilz.ru, rockkitchen.ru, idsgroup.ru;- Ecommerce site for automating dealer sales with two-way integration with 1c system;- Service portal;- Plugin for exporting product catalog to dealer Wordpress sites;- Participation in the development of your own CRM: end-to-end analytics module, integration with sites, and third-party marketing services.Content-marketing:- Writing texts for product and dealer sites. Examples of texts - https://docs.google.com/document/d/1MlPUdy0tog2RLXJn-57JSf2vg6UJwMxvVA8w1ii_E0U/edit?usp=sharing - Development of segmented email marketing;- Development of scripts for video interviews to promote the Chilz brand.Results:- Developed a digital marketing strategy for the company;- Develeped a mini-course of copywriting and business correspondence for company employees;- Developed a digital marketing module for dealer training;- Implemented the idea of introducing auto-generated SEO-tags for product catalog into 1c;- Developed a script for a video interview for brand promotion: https://youtube.com/channel/UC8Fb8Z5aK5L00EG691YBRow - For 2 months I developed, filled with content, and launched the websites brandford.ru, chilz.ru, idsgroup.ru;- Implemented a ticket system based on Jira Service Desk to quickly fix bugs on the company's sites;- Organized the company's participation in the training module of the Moscow Department of Small Business on opening grocery stores. Show less

Moscow, Russian Federation

Responsibilities:- Website Management: Updating and maintaining the company website.- Search Marketing: Developing and implementing a search marketing strategy, including SEO, advertising in Yandex and Google, promotion in industry aggregators.- Email Marketing: Developing and implementing segmented email campaigns for various target audiences.- Content Marketing: Developing and implementing a content marketing strategy aimed at attracting potential customers to the site… Show more Responsibilities:- Website Management: Updating and maintaining the company website.- Search Marketing: Developing and implementing a search marketing strategy, including SEO, advertising in Yandex and Google, promotion in industry aggregators.- Email Marketing: Developing and implementing segmented email campaigns for various target audiences.- Content Marketing: Developing and implementing a content marketing strategy aimed at attracting potential customers to the site through informational queries and developing content that addresses customers' questions regarding services and products.- SMM: Managing the business pages on Facebook and Vk.- Rebranding: Organizing a tender, selecting a design agency, and overseeing the execution of the specifications for the company's rebranding.- Exhibition Activities: Organizing the company's participation in profile exhibitions to strengthen the brand and expand the customer base.- Sales Support: Implementing a CRM system.Key Results:- Rebranding: Successfully implemented the company's rebranding project, updating its image.- SEO Promotion: Brought the company's website to the top of Yandex and Google search engines, significantly increasing traffic.- Advertising Budget Optimization: Reduced costs on contextual advertising while increasing the number of inquiries and calls by 20%.- Innovations in SMM: Launched the industry's first blog on Instagram, strengthening the company's positions in social networks.- Technological Improvements: Implemented a call tracking system and "1C-Rarus" CRM, enhancing the efficiency of customer relationship management.- Organized Participation in Exhibitions and Programs: Ensured the company's presence in important industry events, including the "Dachny Otvet" program on NTV channel and "ArchMoscow", "Beautiful Houses" exhibitions. Show less

Moscow, Russian Federation

- Project Management "Photo Library": Curated the art space, including the exhibition area and reading room.- Website Support and Development: Was responsible for maintaining and updating the "Photo Library" website, as well as for developing and promoting the website for children's photography workshops.- SMM and Content Marketing: Wrote and published content on social media and web platforms, attracting attention to the company's events and projects. Regularly updated content to… Show more - Project Management "Photo Library": Curated the art space, including the exhibition area and reading room.- Website Support and Development: Was responsible for maintaining and updating the "Photo Library" website, as well as for developing and promoting the website for children's photography workshops.- SMM and Content Marketing: Wrote and published content on social media and web platforms, attracting attention to the company's events and projects. Regularly updated content to maintain audience engagement.- Event Organization: Planned and conducted lectures, seminars, and workshops, gathering 40-60 participants for each event.- Graphic Design: Developed visual materials, including posters, banners, and booklets for marketing campaigns and events.- Partner Relations: Established cooperation with partners to provide material and informational support for events and projects. Show less

Specialist, Cultural Anthropology, Red Diploma

B2B Marketing

Seo Expert

Product Manager

Digital Marketing For B2B Business

Develop Of A Website That Solves The Business Challenges

Copywriting For Smm