Ashley O. Email & Phone Number

California, United States

San Francisco, CA, US

San Francisco, CA, US

• Own the user experience for projects end-to-end through contributing to product strategy, running design workshops, usability tests, partnering with UX research, and crafting north star vision that delivers new value.
• Create, and iterate on IA, flows, prototypes, and high-fidelity visuals across Web, iOS, Android
• Collaborate with product design, research, engineering teams and stakeholders to develop tools that empower hosts, guests, and support agents
• Guide teammates towards solutions that intuitively meet user needs and achieve successful business outcomes, informed by user research and data analytics.
• Collaborate with design systems team and contribute to shared design libraries

San Francisco, CA, US

• Work closely with cross-functional peers to deliver user experiences across web, iOS, and Android
• Collaborate with product management, engineering, research, and marketing to effectively communicate the value of Turo to all users, while also creating a cohesive brand experience
• Lead workshops to gather additional insight, collaborate, ideate, and generate and synthesize divergent ideas
• Present to key stakeholders at different stages the design process
• Continually analyze, and iterate — leveraging quantitative and qualitative data — to create clear and highly effective designs
• Deliver the full range of design, from strategy to pixel-level detail

San Francisco, California, US

• Collaborate with product management, marketing, and development teams to create site interactions, user flows, and designs to improve our website KPIs and overall customer experience
• Execute end-to-end design strategies with a mobile-first mindset to drive improvement of thesite experience
• Conduct user research and testing, analyze the data based on results, and present to key stakeholders
• Use data analytics, user testing, and research to create informed design decisions and focus on constant improvement
• Stay up to date with accessibility requirements and implement throughout the product design process
• Proactively develop hypotheses and questions to undertake how to improve conversion throughout the site experience

San Francisco, California, US

• Design mockups and prototypes to clearly illustrate how sites look and function
• Illustrate design ideas using wireframes and prototypes
• Prepare and present designs to internal teams and key stakeholders
• Lead data-informed designs for paid advertisements across multiple social media platforms and iterate based on ad performance
• Manage and review junior graphic designer’s work to ensure high quality
• Develop graphics for campaign launches and execute in all brand marketing placements such as email, ads, OOH, in-store, social media, PR, and print collateral

San Francisco, CA, US

• Concept seasonal campaigns through visual storytelling and develop overall look and feel of the season
• Design environmental graphics and propping to amplify the retail experience for flagship stores, press release showrooms, pop-up shops, conferences, and grand openings
• Collaborate with print producers and outside vendors to prototype and test materials, color, and quality for in-store installations
• Design marketing materials for in-store and online promotions such as digital banners, posters, direct mailers, in-store signage, and lookbooks
• Storyboard and animate motion graphics for in-store graphics, social media, and digital marketing
• Assist with the concept, preparation, and art direction for seasonal photoshoots

San Francisco, CA, US

• Create and design graphic elements for the seasonal toolkit
• Design window and in-store marketing materials
• Assist with campaign concepts by creating compositions and pulling swipe to support the photo direction

San Francisco, CA, US

• Concept and design comprehensive layouts for campaign pitches
• Create presentations for client deliverables
• Design layouts for print advertisements and digital media for clients such as Virgin America and Aria Resort & Casino
• Develop branding and packaging solutions for client events

San Francisco, California, US

• Create client presentations
• Illustrate WeeSociety worksheets
• Edit motion graphics for clientele
• Assist in the development of concepts for brand storytelling
• Update WeeSociety weekly blog

Fremont, California, US

• Design concepts including layout, composition, typography, and color
• Prepare clean, print-ready mechanical files as well as web and email design
• Take project from concept to completion
• Work simultaneously on multiple projects with short timelines, ensuring deliverables are completed on time, on budget, and at the highest quality level

Mfa, Graphic Design

Ux Design

Bachelor Of Arts, Business Management Economics, Minor In East Asian Studies

Education Abroad Program