• Adya AI, a technology service provider - building the application layer for one of India’s most ambitious Public Digital Infrastructure projects - ONDC. It serves as an operating system and intelligence layer to democratize trade, commerce, education, mobility, and finance at a population scale. • Grew the startup from the ground up, built the commercial teams, supported the angel and pre-series round of funding. Assisted the technology teams to achieve product and business fit. • Led the GTM function and developed $6M customer pipeline in just 6 months, contracting with key lighthouse clients such as Aditya Birla, Canara Bank, Unilever, etc.• Established strategic partnerships with industry giants like Google, NVIDIA, Microsoft, HSBC etc.. to co-GTM and distribute the technology to their enterprise partners and customers.

- Established the global eCommerce business for India and US markets. Developed and executed the strategy, product mix, packaging, pricing, financial systems, budgets and recruitment. - Adapted existing warehouse facilities to accommodate eCommerce processing, tracking, packaging and fulfilment operations. Created SOPs and built infrastructure to process 3,000 daily orders. - Setup a team to manage own eCommmerce website as well as the business on leading maketplaces: Amazon, Flipkart, Myntra, Snapdeal, Netmeds, 1MG & ShopClues. - Recruited and managed marketing agency to manage digital marketing advertising and social content. Managed and operated advertising spends on platform (Amazon & Flipakrt) to drive 10x sales from Ad spends for the Sterlomax and Natures Only brands.- Achieved revenue of $1Mn (INR 7 cr.) over first 7 months of operations; with 15% ad spend budget through optimising online ad spend, product mix, pricing and SKUs. Achieved excellent cost control metrics, at 75% Gross profit and 35% net profit for the business unit.- Established essential services logistics support during the pandemic to ensure fulfilment through strategic partnerships with freight aggregators and providers. - Created the business plan and budgets for US online market entry. Established strategic partnerships with various stakeholders. Contracted with fulfilment centres in the US, freight companies, insurance providers and retail brokers to enter the US online market with sound operational support. US business went live for the festive season (December 2020)- Established systems for forecasting and production planning for India and US online product range.- Currently developing product range for a new vertical of products: Health supplements for the Indian and US markets.

Eazelly.com, India’s eCommerce Marketplace for Handmade, Heartmade Products Co-founder & Managing Partner(1) Co-founded the business and bootstrapped it for the first 18 months on $10,000 of capital. Evolved the company from a Blog to one of India’s first eCommerce marketplace for handmade products, with over 20,000 products and 150 merchants. (2) Headed social media, digital marketing, PR and brand building activities including placements with leading Indian publication (Economic Times, Times of India, India Today, Indian Express, Deccan Chronicle etc.)(3) Oversaw Operations and developed lean processes and outsourcing systems to run the company efficiently with a team of 5.(4) Managed product development strategy (from building MVPs to product roadmaps and implementation) for the website.

• Part of the founding member team that managed the spin-off of ICD’s real estate arm to it’s independent legal entity – Ithra Dubai LLC. Established the commercial function, its team and set forth the value proposition and guiding principles of the new real estate entity to fit within the ICD portfolio. • Launched the company’s first three projects (2 residential and 1 retail), including the leasing and marketing strategy through the use of external agencies. Residential projects were 100% leased, and retail leasing was ongoing at an occupancy of 60%.

Wholly owned by Investment Corporation of Dubai, the investment arm of the Government of Dubai, FutureCity, looked to further strengthen the geographic reach of Dubai's Smart City initiative to Africa and East Asia. I was a part of the 2-man founding team to put the strategy in place and build the ecosystem centering around 4 pillars - Connectivity, Sustainability, Mobility and Design. • Part of the 2-man founding team that built the FCG business proposition from the ground up. Developed the concept master plan, financial planning, business strategy, and its global footprint road map. • Presented the value proposition, and signed MOUs with governments and strategic partners for Sustainability, Mobility, Connectivity and Intelligence. Partnered with the City Council of San Francisco, IBM, City Innovate, NuVu etc...

SmartCity, under TECOM investments was conceptualized to export Dubai's highly successful 'township model' to other geographies. This government-to-government initiative demonstrated how smart cities can generate wealth and prosperity to economies. SmartCity launched in India and Malta• Worked with the CXO team to develop and execute business development strategy for the Malta and India SmartCity units. Roles include master-planning, financial planning, building local teams, and external stakeholder management.

Formulated the marketing strategy for (1) the Away From Home (AFH) sales channel and (2) the Häagen-Dazs portfolio; to be executed in the following financial year.

(1) Led and executed ATL and BTL campaigns for Häagen-Dazs and Nature Valley, including programs such as flavour launches and sponsorship of the Standard Chartered Marathon, HSBC Women’s Golf Championship and the Barclays Singapore Open Golf tournament.(2) Exceptional performance on Häagen-Dazs over 11 months resulted in an increase in my responsibilities to manage the entire portfolio of GM brands– with a budget of S$1.4M.(3) Launched 3 extensions for Häagen-Dazs, each contributing to a 12-18% growth.(4) Managed two direct reports, mentoring them towards positions of management.

Brand Executive, Heineken & Imported Beers(1) Retail Marketing: Championed all brand activities in the retail channel for Heineken.(2) Innovation: Led the seasonal launch of the Heineken DraughtKeg in the retail channel.Brand Executive, Imported Beers - Erdinger, Corona, Sol and Strongbow(1) Co-managed the portfolio of imported brands, reporting to the Senior Brand Manager.(2) Increased responsibilities in just 7 months to take over the Senior Brand Manager’s role in managing the the imported beers’ business, reporting to the Marketing Manager.(3) Brand Strategy: Developed and implemented the brand architecture, annual commercial business plans, budgets and investment for the imported brands.(4) Through the line campaign: Managed cross-functional teams (both internal and external) in leading the Erdinger Oktoberfest – a S$0.6M project. Planned and executed advertising, media planning, event management and Public Relations campaigning.(5) Product Launch: Launched Sol beer in Singapore – a S$1.5M business. Conducted contract negotiations with the Mexican brand owner, pricing analyses, sales forecasting, marketing and Public Relations programs to build equity and sales volumes.(6) Digital: Developed the Sol and Erdinger websites and a supporting viral campaign focusing on Social Media networks – a pioneering initative for the company.(7) Performance Evaluation & Reporting: Developed and presented quarterly business review reports to Brand owners to keep them up-to-date on all topics.Brand Officer (Executive Trainee fast-track Program), Guinness (10/05-07/06)(1) Conducted a price sensitivity study for Guinness Foreign Extra Stout. My pricing recommendations were implemented in market, resulting in a 15% growth in sales.