The Internet is a repository of human behaviour, opinions, preferences, and social interactions.At Quilt.AI we understand that each of these digital fragments is meaningless without human context. Anthropologists, semioticians and designers work together with engineers, data scientists and mathematicians to make this happen. This changes the internet into a dynamic reflection of the world, and allows us to understand people and culture at a scale never before possible.

SPHINX was set up in 2010, to explore the intersections between the humanities and technology in order to develop techniques that could be applied to market research. The firm developed processes to formalise "digital ethnography" and conducted over 700 research projects in 50 countries.

Research into Chandigarh Police

Supervision of dissertations on fashion and cultural studies

Research into the phenomenology of events