The world of content is vast and ever evolving. With changing consumer demands and increased consumption of new age media, your content has to evolve (and fast!) for your audience to be content with it. It has to be relevant. It has to inspire. It needs to engage. At Yellow Seed, we believe in the power of ideas and creating original and relevant content that simply connects! As a Sr. Client Manager here, I ensure and oversee seamless content partnerships not just between us and our clients but also work towards creating content experiences for brands that their respective audiences engage with.I have had the opportunity to work on several frontrunners from the diverse sectors of BFSI, FMCG, Ecommerce, Automobile, Entertainment, Real estate, Tele-communication, Healthcare, Gaming & Recreation, Fashion & Lifestyle and Music. We recently won the award for the Best Content Agency at the National Digital Marketing Conference and Awards powered by CMO Asia and it’s great to be part of a team the delivers content that works.

I started out as a Key Account Manager at Yellow Seed and served that role long enough to understand and marvel at the potential that content has and the role that it plays in the success of brands. It was interesting to work with clients across sectors and my interactions with them taught me how the content chameleon can morph to suit a plethora of requirements. My experience here ranged from working with NGO's to FMCG & Healthcare clients, from content specific to the domain of Fashion & Lifestyle to Automobiles and Tele-communication.

Born out of the efforts of an agency network & in line with the United Nations Sustainable Development Goal 3, which stands to achieve 'Good Health and Well-being', the Good Wave Foundation is a step towards making evidence-based mental health therapy accessible and free. ★ www.GoodWaveFoundation.org

In the course of my short stint here, I was primarily involved in BTL Activities and Event Planning for a Healthcare brand. My experience here taught me the value of strategic planning, the need for engaging with the audience and delivering client happiness.