Content Designer
CurrentWrites engaging educational and marketing content for the student-facing Encourage app and the educator-facing Encourage for Educators platform.Works on the product design team and collaborates with UX, marketing, and engineering teams to create in-app and multi-channel content. Works with product and marketing teams to create a process for planning and implementing email communications to students in grades 8-12. Helped develop onboarding and monthly engagement email drips.Write and edit onboarding, user experience, and product update emails that reach approximately 2.1 million students and parents. Write newsletter content with dynamic links to the Encourage app, social media posts, and blogs. Took leadership on rewriting content for 448 college majors in an engaging voice that spoke to an 8-12th grade audience. The feature appeared in the web and mobile apps.Write and edit in-app messaging and new feature announcement modals.Assist in script writing and creating in-app videos geared towards a Gen Z audience. Research and write short-form blogs for websites and apps.