-Proactively engage with clients to develop a social media marketing plan -Collaborate with internal teams to ensure brand consistency across all communication channels -Manage media channels to engage with the target audience and gain exposure within the USC community

-Assisted the Social Media Supervisor in monitoring trends, adjusting strategies, and developing content to maintain competitive positioning-Developed creative and engaging content strategies that contributed to a 21% increase in social media engagement for 85°C-affiliated JG Fried Chicken and 137% for JC Dumplings within one month-Performed targeted research and built relationships with local influencers and regional Facebook groups to increase brand awareness and store traffic-Conducted a competitive analysis to identify market opportunities and provide actionable insights for strategic adjustments

-Create engaging captions and headlines for social media posts, adhering to brand guidelines and ensuring consistent messaging for Annenberg Media Center-Research and curate student-written news articles to best reach a diverse body of stakeholders -Monitor changing patterns in social media usage, trends, and innovations on all social platforms and actively contribute to a 12% increase in Instagram followers

-Supported the Talent Acquisition team by facilitating the recruitment process and ensuring a seamless candidate experience at each stage of the recruitment cycle, from sourcing to onboarding-Prepared, organized, and compiled I-9 forms and other employment documents for submission while maintaining the utmost confidentiality and professionalism -Spearheaded candidate communication efforts, ensuring their preparedness for success while serving as a reliable point of contact throughout the process -Assisted with the pre-employment process, including background and reference checks