Angela Arnold

Angela Arnold Email and Phone Number

Founder @ Arnold Marketing: Driving success for health & wellness brands @ Arnold Marketing Consultants
Angela Arnold's Location
Austin, Texas, United States, United States
Angela Arnold's Contact Details

Angela Arnold work email

Angela Arnold personal email

n/a
About Angela Arnold

Driven by a relentless pursuit of results, Angela Arnold and the team at Arnold Marketing Consultants are here to make your health and wellness brand’s goals a reality. With our unique ethos, we redefine how companies build communities and employ effective strategies that boost revenue and prioritize customer retention.Through meticulous attention to every aspect of your brand, products, services, and marketing initiatives, we have the power to transform your digital environment into a cost-effective lead-generation tool.With 17 years of comprehensive marketing experience, Angela Arnold is a full-stack marketer with a strategic foundation and tactical prowess. Her expertise lies in digital marketing, branding, and the powerful intersection of these realms on social media and owned marketing channels.Armed with a B.B.A. in Marketing and a concentration in Market Research (and a minor in French, though it doesn't come up often), Angela has excelled in renowned advertising agencies, mid-stage and Private Equity-owned technology startups, and some of the largest health nonprofits in the United States. Her impressive portfolio includes collaborations with esteemed brands such as the Michael & Susan Dell Foundation, St. David's Foundation, L’Oreal Paris, Spredfast/Lithium, Royal Caribbean, and an award-winning project on Beats Music (acquired by Apple from Beats by Dre) that secured a coveted Cannes Lion.Partner with Angela Arnold and Arnold Marketing Consultants to unleash the full potential of your health and wellness brand. Together, we'll propel your success to new heights and create a thriving community of loyal customers.

Angela Arnold's Current Company Details
Arnold Marketing Consultants

Arnold Marketing Consultants

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Founder @ Arnold Marketing: Driving success for health & wellness brands
Angela Arnold Work Experience Details
  • Arnold Marketing Consultants
    Principal & Ceo
    Arnold Marketing Consultants Oct 2019 - Present
    Austin, Us
    We’re obsessed with your success. Whatever your goal is, Arnold Marketing Consultants can help you achieve it.With decades of marketing experience, I’m able to leverage my knowledge and team to increase the performance of your marketing efforts in a cost-effective way. No formulas, no generic processes. Just a truly custom approach to your industry, business and market.Our scope includes:- Thorough assessment and discovery process--to understand your business, what’s working and what's not- Marketing foundations checklist--review of website, deliverables, business support for marketing efforts- Brand workshop and messaging--to establish the best possible offer towards your target audience- Comprehensive strategy and marketing action plan--timed rollouts to implement, analyze, and optimize your plan- Building your customer community--for engaged prospects and client retention- Expertise--digital advertising, paid social media campaigns, email automation and drip campaigns, website copy and conversion optimization, SEO, social media promotions, market research, FAQs solutions, speaking your customer’s language, soundboarding marketing tactics
  • Victory
    Chief Marketing Officer
    Victory Oct 2018 - Dec 2019
    Austin, Texas, Us
    "Marketing therapist" and revenue generator. The CMO Practice at VICTORY offers Fractional CMO, marketing strategy, digital marketing/customer acquisition, and social media consulting for medium-to-large businesses. --Marketing Strategy & Execution (client work) – Lead generation, client management, and leading teams of freelance contractors to deliver on client work. Projects from brand positioning, marketing strategy creation, marketing campaign creation and delivery, SEO and content strategy, digital acquisition and programmatic online ads, social media strategy and community-building.CommunityOps – Developed a new approach to the intersection of social media and customer care. Multiple speaking engagements and content pieces, as well as workshops and crisis preparedness exercises with technology companies and CPG brands.
  • Khoros
    Senior Campaign Architect
    Khoros Mar 2018 - Oct 2018
    Austin, Texas, Us
    Campaign & Program Frameworks – Established first documented campaign and program framework for the company. Built and managed internal knowledgebase, consolidated disparate tactics into one plan, built repeatable process across multinational and multifunctional teams. Set up campaign reporting process.Vertical Demand Generation Program Execution – Cross-functional program management including managing agencies, sales teams, communication, digital, field, and product marketing to drive qualified leads through the funnel. Content creation and syndication across organic and paid. Drove 73% increase in MQLs in 3-month period. Community-Building Product Committee – Internal committee to determine direction, messaging, and strategy for positioning of Community product.
  • Car2Go N.A., Llc
    Digital Marketing Director
    Car2Go N.A., Llc Jun 2015 - Mar 2018
    Leader for digital marketing presence for the North America region of the largest carsharing company in the world. Digital Acquisition - Manage $2.5MM in online acquisition budgets to fill the funnel and convert new users to become car2go members. Strategy, creative agency management, placement optimizations and reporting to build campaigns from start to finish.Social Media – Total overhaul of car2go social media approach and structure. Oversee editorial calendars, content creation, optimization for North America’s 225,000 members, 1MM+ member global accounts, and local handles – engagement rates growing 15% YoY. Social care response times and turnaround/case resolution rates far above industry standards, with response times decreasing 50% YoY. Paid social media management of $750K.Website and App Content Management – Created content for entire website rebuild in summer 2016, incorporating SEO and best user flow to optimize registration. Site traffic growth from 110K visits/mo. to 335K visits/mo. Content optimizations and 300-question FAQ overhaul to improve current member retention and decrease customer service inquiries.Team Process Management - Launched new tools and processes to improve marketing and communication team workflow and drastically decrease turnaround time and most importantly, the number of emails to execute major projects.
  • R/Ga
    Social Media Strategist, Mobile/Social Platforms
    R/Ga Nov 2012 - Jul 2014
    New York, Ny, Us
    Community Management - What's a space without a healthy, vibrant, friendly community? Encouragement and lots of positive reinforcement create not just participants, but brand advocates. For a beauty brand, Facebook engagement rates increased 34%, Twitter increased 75%, and once we took over a travel brand, it increased 19% within one week. A beauty Twitter campaign drove awareness equal to that of TV.-Real-Time Activations - Social media isn't just a month-long planned Facebook link to a blog post. Real-time, responsive activations make you relevant and personal. Headed up top trending Twitter parties (United States - Top 5 trending, and new national/global campaign activations. Live-Tweeted during sponsored events for brands like L'Oreal (Golden Globes), Royal Caribbean International (Tony Awards), MasterCard (#LoveThisCity campaign activation), and Converse (SXSW/Fader Fort). -Social Media Copywriting - A brand without a voice is a hiker without a compass. People share and respond to posts because they're emotionally stirring, relevant/relatable, or funny. Wrote copy for brands as diverse as Converse, Royal Caribbean International, and L'Oreal Paris. Developed and implemented strong, unique, and recognizable voices, in addition to crafting successful copy (up to 15x engagement).-Content Strategy - Developed copy and visual content within overarching campaigns and strategies over multiple platforms and for vastly different audiences.
  • Myedu
    Marketing Manager & Market Research Analyst
    Myedu Sep 2010 - Nov 2012
    Austin, Tx, Us
    Content management and moderation, company blogging, survey and market research, utilized Google Adwords and Analytics.--Content manager - company blogs, sponsored content and article subscriptions - organized publishing schedules, coordinated submissions from writers and partner companies; moderated all user-submitted content and discussion on MyEdu.com Managed Google AdWords account; researched keywords for new campaigns, landing pages and press releasesResearch - managed a team to collect in-depth data for segmentation of 787 universities; competitive analysis and industry SWOT reporting; created and implemented quarterly customer satisfaction surveyMetrics reporting for campaigns (including cost per conversion), community activity, AdWords operations, and sponsored content interaction and success
  • Premier Planning, Llc
    Marketing Assistant/Project Manager - Internship
    Premier Planning, Llc Dec 2009 - Apr 2010
    Recruited an average of 2.5 insurance agents per week that increased sales income, developed tracking and analysis processes to measure effectivenessManaged multiple large projects simultaneously with little to no supervision, reduced costs by 2/3 on a database project, built the first smartphone/mobile insurance rate calculator in the industryDeveloped and streamlined systems for database management and regular processes, increasing efficiency and delivering consistent results for clients
  • Eckert Hyundai, Inc
    Administration Manager
    Eckert Hyundai, Inc Apr 2007 - Nov 2009
    Reorganized sales and administration processes to improve efficiency and decrease customer wait time by an average of 1 hourDesigned and implemented customer survey to improve service and advertising Built/maintained website and wrote monthly newsletter; website traffic increase of 30%Managed a database of 2,000 customers and established yearly communication systemImproved and assisted with sales process for greater efficiency, with an increase of 3-4 sales per week
  • Survey Research Center
    Student Research Assistant
    Survey Research Center Jan 2006 - Apr 2007
    Compiled data into SPSS statistics analytical software, analyzed significant resultsConducted research for constructing relevant surveysProofread and catalogued open-ended survey responses into meaningful factors

Angela Arnold Skills

Market Research Social Media Marketing Social Media Analytics Data Analysis Blogging Marketing Competitive Analysis Google Adwords Facebook Copywriting Press Releases Research Community Management Advertising Marketing Strategy Email Marketing Digital Marketing Project Management Spss Survey Research Marketing Communications Online Marketing Ppc Google Analytics Seo Web Analytics Public Relations Data Mining Wordpress Online Advertising Management Product Marketing Digital Media Integrated Marketing Content Strategy Sales Social Networking Marketing Research Time Management Social Media Measurement Brand Development Brand Management E Commerce Strategic Partnerships Sem Crisis Communications Vegetarian Cosmetics Search Engine Optimization

Angela Arnold Education Details

  • University Of North Texas
    University Of North Texas
    Business Administration; Marketing

Frequently Asked Questions about Angela Arnold

What company does Angela Arnold work for?

Angela Arnold works for Arnold Marketing Consultants

What is Angela Arnold's role at the current company?

Angela Arnold's current role is Founder @ Arnold Marketing: Driving success for health & wellness brands.

What is Angela Arnold's email address?

Angela Arnold's email address is an****@****old.com

What schools did Angela Arnold attend?

Angela Arnold attended University Of North Texas.

What skills is Angela Arnold known for?

Angela Arnold has skills like Market Research, Social Media Marketing, Social Media, Analytics, Data Analysis, Blogging, Marketing, Competitive Analysis, Google Adwords, Facebook, Copywriting, Press Releases.

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