www.southernpicnics.comSouthern Picnics provides vintage, flower-filled picnics around Raleigh, NC. We work exclusively with women and minority-owned businesses in Raleigh to curate a luxury picnic experience.

• Leads a multi-discipline SEO team of SEO Technical Analysts, Content Specialists, and Outreach/E-E-A-T Specialists.• Obtained 109.36% of revenue target within 6 months of starting team.• Oversees SEO strategy for multi-million dollar e-commerce clients. • Coaches, supports, and develops team members; conducts regular 1:1 meetings and provides opportunities for feedback and development.• Oversees all strategic processes (wide-scale use of technologies and strategies) and the… Show more • Leads a multi-discipline SEO team of SEO Technical Analysts, Content Specialists, and Outreach/E-E-A-T Specialists.• Obtained 109.36% of revenue target within 6 months of starting team.• Oversees SEO strategy for multi-million dollar e-commerce clients. • Coaches, supports, and develops team members; conducts regular 1:1 meetings and provides opportunities for feedback and development.• Oversees all strategic processes (wide-scale use of technologies and strategies) and the quality of client services (client visits, onboarding process, client feedback/communication, etc.).• Serves as the principal technical SEO expert and works with team members on the overall SEO strategy for client websites.• Responsible for conducting performance reviews and working with HR on promotions, interviews, and disciplinary matters.• Collaborates with the Sales team regarding bandwidth and sales opportunities.• Senior point of contact for multiple client accounts, answers technical queries, manages disputes, and delivers resolutions.• Facilitates opportunities for continued education; designs and leads SEO training and workshops; ensures team-wide adoption of ideas when appropriate. • Creates team vision and sets internal goals at the team, service, and company level. Show less

• Performs SEO site architecture audits on client websites.• Formulates custom solutions when confronted with platform limitations and works with development teams to implement technical recommendations. • Provides ongoing technical analysis of client websites.• Assists clients with replatforms, domain migrations, and domain consolidations.• Performs competitor backlink analysis, backlink audits, and executes backlink acquisition strategies.• Creates SEO reports;… Show more • Performs SEO site architecture audits on client websites.• Formulates custom solutions when confronted with platform limitations and works with development teams to implement technical recommendations. • Provides ongoing technical analysis of client websites.• Assists clients with replatforms, domain migrations, and domain consolidations.• Performs competitor backlink analysis, backlink audits, and executes backlink acquisition strategies.• Creates SEO reports; communicates findings and strategies to clients.• Presents sales presentations for prospective SEO prospects. Show less

• Evaluated and updated marketing strategy to include digital marketing efforts.• Performed keyword research and proposed optimization of website and online presence.• Created media outreach strategy and media communication strategy.• Oversaw market research and proposed new advertising campaign.

• Implemented a consistent brand identity strategy, increasing organization’s visibility.• Managed digital media strategies (social media, email, and website). • Developed communication strategies for fundraisers, donors, and members.• Planned and coordinated public relations events including media advisories, materials, messaging, and promotion.• Collaborated with program and development staff to implement fundraising and advocacy campaigns.• Designed and created marketing… Show more • Implemented a consistent brand identity strategy, increasing organization’s visibility.• Managed digital media strategies (social media, email, and website). • Developed communication strategies for fundraisers, donors, and members.• Planned and coordinated public relations events including media advisories, materials, messaging, and promotion.• Collaborated with program and development staff to implement fundraising and advocacy campaigns.• Designed and created marketing and promotional materials, both print and digital.• Updated website through Drupal system.• Fostered partnerships within the industry utilizing blogger outreach, content marketing, and affiliate relationship building.• Cultivated relationships with reporters, editors, and other media influencers. • Oversaw peer-to-peer fundraising events. Show less

• Managed digital media strategies (email marketing, social media, website) and communication strategies.• Optimized Our Clubhouse’s online presence through a search engine optimization strategy and content marketing strategy.• Developed online partnerships and supporters within the industry utilizing blogger outreach, content marketing, and affiliate relationship building.• Created content for website, blog, whitepapers, press releases, media advisories, and email campaigns and… Show more • Managed digital media strategies (email marketing, social media, website) and communication strategies.• Optimized Our Clubhouse’s online presence through a search engine optimization strategy and content marketing strategy.• Developed online partnerships and supporters within the industry utilizing blogger outreach, content marketing, and affiliate relationship building.• Created content for website, blog, whitepapers, press releases, media advisories, and email campaigns and ensures brand consistency. • Expanded presence in new markets through scalable social media campaigns.• Measured impact of social media efforts, analyzes, reviews, and reports on campaign effectiveness and adapts tactics to leverage analytics.• Served as the liaison between Our Clubhouse staff and marketing agency during re-branding.• Managed the Our Clubhouse Team at the Pittsburgh Marathon.• Managed the peer-to-peer fundraising for Over the Edge event, which grossed over $160,000, $137,000 of which was from individual fundraising. Show less

• Implemented a social media strategy to increase visibility in the community and increase membership.• Managed social media campaigns on all social media outlets (Facebook, Twitter, Instagram, and LinkedIn).• Acted as an advocate of PYP in social media spaces, engaging in dialogues and answering questions where appropriate.• Monitored effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to… Show more • Implemented a social media strategy to increase visibility in the community and increase membership.• Managed social media campaigns on all social media outlets (Facebook, Twitter, Instagram, and LinkedIn).• Acted as an advocate of PYP in social media spaces, engaging in dialogues and answering questions where appropriate.• Monitored effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.• Created monthly reports on social media growth and reports to the Public Relations Board. Show less

• Oversaw the strategy, planning and implementation of all social media initiatives and email campaigns.• Created content for website and various social media sites including: Facebook, Twitter, Pinterest, and Together We Flourish.• Wrote proposals and increased grant funding by over $100,000 in first nine months.• Managed and updated website through Accu-CMS System.• Increased Facebook fan base by 1,627% in 1.5 years. • Created marketing and public relations… Show more • Oversaw the strategy, planning and implementation of all social media initiatives and email campaigns.• Created content for website and various social media sites including: Facebook, Twitter, Pinterest, and Together We Flourish.• Wrote proposals and increased grant funding by over $100,000 in first nine months.• Managed and updated website through Accu-CMS System.• Increased Facebook fan base by 1,627% in 1.5 years. • Created marketing and public relations materials, including print ads, electronic communications, newsletters, and annual reports.• Aided in the planning of fundraisers by designing promotional material, coordinating silent auctions, and recruiting volunteers.• Supervised and coordinated activities for volunteers during fundraising events.• Supervised third party events with college and young professional groups. Show less

• Initiated a social media campaign and strategy to outreach to a broader audience and enhance the Variety brand.• Managed young professional volunteer groups and oversaw their events like Carnegie Mellon University’s Dance Marathon and Robert Morris University’s Colonial Auction.• Aided in the planning of special event fundraisers by designing promotional material, coordinating silent auctions, and recruiting volunteers.• Managed the Gold Heart Pin Campaign, a signature… Show more • Initiated a social media campaign and strategy to outreach to a broader audience and enhance the Variety brand.• Managed young professional volunteer groups and oversaw their events like Carnegie Mellon University’s Dance Marathon and Robert Morris University’s Colonial Auction.• Aided in the planning of special event fundraisers by designing promotional material, coordinating silent auctions, and recruiting volunteers.• Managed the Gold Heart Pin Campaign, a signature fundraising promotion in partnership with a different motion picture studio every year. Show less