Angela Ferrell Email & Phone Number

Royal Oak, Mi, Us

Royal Oak, Mi, Us

Troy, Michigan, United States

United States

I excel at working as a lead, or working closely with multiple teams and/or departments, on a variety of digital-based projects. I am able to produce high quality designs with little direction and under tight timelines and within budget. As well as look for ways to optimize existing UI/UX responsive designs for better results.

Troy, Michigan

• Art direct and migrate GM’s current My Certified Service B2C site into a responsive/mobile first platform• Chevy Performance Engine B2C site and Gm Propulsion B2B site redesign and content strategy• Collaborate with the GM and Leo team for best mobile experience while maintaining SEO strategy

Detroit

I am a Senior Interactive Desinger with 19 years experience in digital and print media. I work closely with creative directors and writers to conceptualize and develop intelligent designs for a wide variety of clients.

Detroit

A 400+ person advertising and marketing agency headquartered in Detroit that combines analytics with creative to provide clients with high-quality, unique consumer experiences that deliver results. • Incorporated research such as competitive analysis to create A/B test plans and shared results with stakeholders and internal teams• Leverage current email and landing page best practices to develop an internal workflow and a benchmark process to insure quality across multiple clients… Show more A 400+ person advertising and marketing agency headquartered in Detroit that combines analytics with creative to provide clients with high-quality, unique consumer experiences that deliver results. • Incorporated research such as competitive analysis to create A/B test plans and shared results with stakeholders and internal teams• Leverage current email and landing page best practices to develop an internal workflow and a benchmark process to insure quality across multiple clients • Designed and collaborated with writers on the CAT Footwear EASE product launch for both international and regional stores• Expanded KitchenAid®’s eCRM model to other Whirlpool® brands based on past program performanceInteractive Designer 2010 - 2012• Worked closely with Account and Strategy teams to design, develop and create content for KitchenAid®’s eCRM program • Played a key role in new business pitches designing integrated campaigns and presentation materials• Created Facebook quizzes related emails for Hush Puppies fashion awareness championsMulti-Media Designer 2007 - 2010• Lead digital designer for MA’s website brand re-design• Designed and managed Ford’s first College Grad Facebook fanpage for lead generation goals• Composed and developed flash animations banner ads and interactive sweepstakes web pages• Effectively managed multiple projects simultaneously Show less

Troy

SF Design was a 10+ person design studio with clients ranging from automotive, financial, IT and medical. Because of their long work history with Marketing Associates, the studio was purchased in 2007. With more enabled technologies now available in-house, this opportunity provided better services to existing clients.• Conceptualized and completed traditional and contemporary design styles for: interactive animations, Flash and static websites, emails, advertisements and other print… Show more SF Design was a 10+ person design studio with clients ranging from automotive, financial, IT and medical. Because of their long work history with Marketing Associates, the studio was purchased in 2007. With more enabled technologies now available in-house, this opportunity provided better services to existing clients.• Conceptualized and completed traditional and contemporary design styles for: interactive animations, Flash and static websites, emails, advertisements and other print material• Performed lead role in the design and production of 2006 Ford College Student Purchase Program• Developed and organized site architecture and digital online asset management• Trained and updated designers in use InDesign vs. QuarkXPress• Attended press checks and coordinated projects with approved vendors Show less

Pontiac

Blacklight Creative was a small design studio with a wide variety of local clients. While knowing the studio would be closing, I took this opportunity to continue to build my portfolio.• Designed and produced ads, promotional collateral, logo design, and digital illustration• Managed press checks, art directed photoshoots, maintained production schedules and budgets• Worked with complete and limited art direction to create winning designs

Bachelor'S Degree, Graphic Design, 3.9

Visual Communication, Graphic Design, 3.7

Activities and Societies: Student Ambassador