Angela K. Email and Phone Number
A strategic planner, project manager, event producer, onsite troubleshooter, and client and vendor liaison no matter the company, the industry, or the position. Proven track record of developing impactful campaigns and events that drive revenue and cultivate lasting relationships.SKILLS SNAPSHOTExcels at social media strategy and managementCampaign orchestration, execution, and analysisCreate and manage events that impact the bottom lineSUCCESSES & RESULTSProactive Communicator: Worked with national media like Architect and ArchDaily to reach target audience with key convention messages.Proven trendsetter: Identified the social following of tiny house movement and showcased a person who built and lives in 150 square foot home during a live expo in Boston to demonstrate lifestyle and architectural opportunityAnalytics Focused: Creative use of social and web platforms to measure campaigns, monitor competitors, and track trends.
Business And Industry Association Of New Hampshire
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Director Of MarketingBusiness And Industry Association Of New Hampshire Aug 2021 - PresentConcord, New Hampshire, United States -
Clinical Operations AdministratorNortheastern University Apr 2017 - Aug 2021Greater Boston Area -
Marketing ConsultantWomen'S Fitness Of Boston Mar 2016 - Jan 2018Greater Boston AreaStarting as a member of WFOB, allowed me to easily develop and expand their brand style through digital channels and promotions, creating year-long marketing initiatives. In just six months, I increased social engagement by more than 300%.
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Fashion Marketing - ContractHugo Boss Mar 2016 - May 2017Greater New York City Area And BostonFor the last year, I have seamlessly transitioned my communication skills into the world of fashion apparel with HUGO BOSS. As their go-to contractor for both the New York City region and Boston, I have worked with the visual merchandising and retail teams in CRM, store openings, photo shoots, and press initiatives. -
Tradeshow MarketingBoston Society Of Architects May 2012 - Feb 2016Boston, MaIn my time with the Boston Society of Architects/American Institute of Architects/Boston, I led the planning and marketing initiatives for the organization’s annual tradeshow and convention. In my role, I crafted and cultivated lasting relationships with industry vendors to grow the show’s audience base and host innovative public spaces on the tradeshow floor. With strategic marketing trades with national and local media outlets, I gained national visibility for the show and elevated the brand. Each year of the show, I was tasked with finding new ways to engage both exhibitors and attendees and delivered with interactive lounge spaces, the show’s first app that utilized beacon technology, and the launch of an exhibitor webinar and online invitation platform. -
PanelistGuest Speaker Aug 2012 - Apr 2013Greater Boston AreaInvited to join multiple panels focusing on facets of marketing communication, including:The How-To's of Social Media for the A/E/C Industry at the CACE Annual Meeting in August 2012Event Planning/Marketing/PR Panel at SNHU in April 2013
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Marketing ManagerBoston Center For The Arts Sep 2010 - May 2012Greater Boston AreaIn my time at the BCA, one of my primary functions was to maintain and implement brand standard for the organization across departments, programs, and initiatives. I also vastly increased following on social media platforms, growing Facebook base by 400%.I managed a grassroots public relations initiative and was successful with placements in the following media outlets: The Boston Globe, The Boston Phoenix, Wall Street Journal, The Weekly Dig, South End News, South End Patch, and a feature on WCVB Chronicle. -
Marketing ManagerCapitol Center For The Arts Aug 2005 - Aug 2010Concord, New HampshireAs the Marketing Manager for the largest performing arts venue in New Hampshire, I developed and implemented campaigns for institutional and community programs, initiatives, and revenue centers, maximizing budget goals. I handled all media buys with radio stations and print publications. I also thrived with the event planning functions of the job - planning cultivation events, hosting meet and greets with artists, and designing the tradeshow display for bridal events.
Angela K. Education Details
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Integrated Marketing Communication -
Digital Experience InstituteDigital Events -
Communication
Frequently Asked Questions about Angela K.
What company does Angela K. work for?
Angela K. works for Business And Industry Association Of New Hampshire
What is Angela K.'s role at the current company?
Angela K.'s current role is Director of Marketing at Business and Industry Association of New Hampshire.
What schools did Angela K. attend?
Angela K. attended Emerson College, Digital Experience Institute, Keene State College.
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Angela K. Lawrie
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