Angela May Email & Phone Number

Bloomington, Mn

Specialized Certification include:• ACE • AHA Heartsaver First Aid & CPR• 5 Star Instructor Development• ACE Sports Conditioning• POUND ™• Schwinn Cycling ™• Total Conditioning Extreme (TCX) ™• Barbell Strength ™• C9 ™• BodyShred ™• Tabata Bootcamp ™• Bootcamp Instructor Training ™

• Provided direction to internal design teams to determine strategy and key messaging that supported in-store programs that aligned with brand and account initiatives. • Responsible for driving, aligning and executing all key brand and channel initiatives in-store, ensuring directives were met, tools were developed and the brand voice was clearly communicated and cohesive at retail.• Briefed, developed and executed 2D/3D elements to internal design team and outside vendors such as in-store graphics, signage, window displays and custom shop elements.• Consistently met internal and external deadline execution dates and milestones within budget.• Built and maintained relationships with accounts and vendors that created strong partnerships which made it possible for future concepts and ideas to be explored.• Provided strategic direction in aligning and facilitating the concept and installation of new fixture environments within key accounts managed.• Developed seasonal apparel and marketing directives for retail accounts that created brand awareness, improved product placement and increased sell-thru.• Managed annual in-store costs, graphic and fixture inventories by reviewing marketing plans and future executions monthly to ensure sales were tracking and budgets were maintained.• Collaborated with sales team to analyze account information on business environment, competitors, consumers and market trends.• Supported key account meetings and consulted on future buys, placements and initiatives to drive brand awareness and sell-thru.

• Communicated and collaborated with internal design teams to determine in-store strategy and key messaging for each account.• Planned and evaluated projects supporting brand sales initiatives and communicated critical da-ta to the Sales/Marketing/Key Account teams.• Created seasonal directive template for Columbia third party Field Visual Merchandisers and account employees. • Managed and led account fixture projects in their entirety from approvals to installation.• Managed and developed a team of 6 remotely located Field Visual Merchandisers until July 2014.• Responsible for monthly budget and account visit frequency recaps for 6 Field Visual Merchandisers.• Collaborated on all aspects of transitioning the internal field visual merchandising service to a third-party merchandising service.

• Managed in-store merchandising and marketing plans for national Key Accounts ensuring all Columbia brands were maintained at the highest standards and placements. • Developed and maintained trusting account relationships; liason between Corporate offices.• Successfully managed relationships between internal Sales, Key Accounts and Retail Brand Marketing groups to deliver impactful in-store presentations on time and on budget.• Managed all in-store ordering for 2D/3D elements and fixtures for relevant key accounts.• Partnered with internal design team to develop, order, produce and deliver additional in-store marketing programs to suit specific needs of each account. • Directed and trained remote Field Team in all facets of current and future visual marketing programs.• Managed and reviewed all store visit reports from Field Team to confirm execution of in-store plans and directives were met.

• Managed concept shop program partnerships nationally with various retailers and Columbia key stakeholders.• Partnered closely with retailers to implement brand concept shops and managed the process from sell-in to set-up. • Provided training and merchandising directives to the Field Visual Merchandising team to assist and ensure brand and retailer standards were met with consistency.• Managed and reviewed all store visit reports from Field Team to confirm execution of in-store plans and directives were achieved.• Identified and elevated issues of concern noted in Field Team store visit reports to appropriate Columbia and/or Account management teams.• Created and maintained a database of information to aid internal sales and external merchant teams in future concept shop planning and buying.

• Oversaw visual merchandise presentations in 40+ accounts and provided an enhanced brand image with consistent high impact visual merchandising.• Provided daily store visit report recaps that included each store’s visual performance and adherence to Columbia Sportswear merchandising standards, sales and merchandising opportunities as well as visual and written documentation of my work at said store.• Executed seasonal directives from both account corporate offices and Columbia Sportswear.• Partnered with department managers and associates to train on merchandising standards, product technologies and seasonal programs to assist with product sell-thru.