- Manage and execute content updates on veeva.com/eu.- Manage digital projects from initial intake and requirements scoping, through to development, signoff and launch.- Lead paid media campaigns.- Drive and share best practices to more effectively engage people through digital channels.- Listen to our community to identify growth opportunities, emerging trends, and look for new content ideas.- Seek out opportunities to partner with customers and influencers.

- Website and content management: ensure that all contents are up to date and SEO friendly, in line with the latest brand guidelines and VI. - Liaising with third-party agencies: Social Media, CRM, PPC, Display, Affiliates, SEO, PR. Multi-tasking role responsible for BAU activities as well as running custom campaigns.- Researching and analysing marketing trends and competitors: collaborating with the Product Development team for the development and the launch of new products and services. - Managing the design and production of promotional materials: both online and offline material such as brochure, roll ups, posters, display ads, short video, keeping brand consistency throughout the different formats.- Coordinate promotions with the pricing team: building sale campaigns by liaising with the pricing team and activating the offers throughout all the channels. Tracking results and analysing sale report in order to improve performance and plan future actions. - Coordinate co-marketing campaigns: collaborating with partners and suppliers in developing engaging social media, display and YT campaigns, for lead generation and awareness.- Maintain effective internal communication: to ensure that all relevant company functions are kept informed, by sharing results and achievements on a quarterly base.

- Social media posting/content creation: managing 5 company pages (Facebook, LinkedIn, Twitter, YouTube and Google Plus) using HubSpot and several campaigns promoting brand awareness, services and products. Constantly creating engaging content for different buyer’s personas and for different stage of the buyer’s journey. To optimize my social media activities, I also created a company contents library. In charge of creating monthly newsletters and press releases. - Collaborate with local market: working with the Italian team in defining a cohesive social media strategy throughout high level of collaboration among the different teams, as coordination and communication are key factors to secure good results. Collaboration means also flexibility to reschedule my workload to help another colleagues when needed. - Search Engines Optimization: working on optimising our new website using Joomla, building internal and external links (back links), searching for the best keywords in order to improve the organic results.- Convert visitors into leads (Landing Page and CTA): create useful articles to be downloaded in order to convert visitors into leads. I also create landing pages for our webinars testing every time different images and layout trying to better grab the audience’s attention. - Analyse performance: Every social platform has its own plan and SMART goals that I am reviewing every quarter with my manger. Analysing results is a crucial part of my role that gives me the opportunity to identify our buyer’s personas preference and refine strategies. An attentive and exhaustive SWOT analysis has been the first step of my current social media strategy.

Oversaw “il gufo” children`swear brand in Harrods; instrumental to rapid growth and expansion of unit. - Influenced brand marketing decisions; analysed performance in SAP and adapted marketing tactics in order to increase sales. Created weekly report with recommendations for HQ on future seasons and buying campaigns. - Managed stakeholders with diplomacy, maintaining delicate balance between conflicting agendas of Harrods and “il gufo”. Handled difficult customers and in-store complaints with tact and sensitivity. - Increased sales through better product choice; identified opportunity re clothing at the aged 10 size, overcame resistance from buyers and produced research that convinced head office and buyers to rectify stock omission. - Generated profit through visual merchandising; took aesthetic decision to lucrative commercial effect. Created outfits that included accessories and less popular items to drive sales in optimal areas. Adjusted visual displays including design, lighting and folding to promote customer engagement. - CRM and Clientelling activities, engaging with clients in order to gain their personal details filling up a form provided by the brand, hand them to the head office but in the same time utilize them to build clientelling activities. - Improved profitability, efficiency and staff training; delivered proactive training about “il gufo” brand, going through the main features of the fabrics and their qualities, the core theme of the collection presenting an insight of the designers, in order to provide a full understanding of the products. - Upgraded inventory management as stock controller; ensured appropriate level of stock and made successful proposal to move from folded clothes to hanging in order to save time and improve customer experiences.

Increased traffic and user engagement of student information website. Reviewed site, analyzed errors and introduced series of changes that restructured, simplified and brought significant increase in usability with a more attractive and efficient layout. Designed new website map with better content management.

Undertook professional internship as part of degree programme. Promoted citizenship project among schools; presented to head teachers and successfully secured buy in, then educated students in politics and social participation. Designed marketing collateral for distribution outside schools, including posters and brochures.