Angela Mason Email and Phone Number

Deliver broadband growth and VAS gross adds from new and legacy products including YouTube TV, Netflix, and other streaming partnerships. Drive growth, revenue, ARPU and retention goals with prospects and base customers. Launch new products and offers leading cross functional teams to successful execution.Manage product lifecycle for legacy video products and evolve product to align with business and customer needs as well as improving effectiveness and efficiency.

2014- 2016: National Video On Demand Strategy & Marketing Fios TV – Lead strategic efforts to increase average revenue per customer and create new revenue opportunities. Identify customer insights, trends and product enhancements to develop offers, marketing strategies and integrated campaigns to grow Fios On Demand revenue, awareness and influence overall Fios On Demand usage and customer experience.2013- 2014: National Acquisition Marketing & Strategy – Drove Fios national consumer growth via strategic acquisition programs and offers. Led diverse internal and external teams to build, deliver and execute innovative offers in market. Optimized consumer insights and validated offer strategies through research and testing to ensure effectiveness and influence in market. 2010 – 2012: National & Regional B-to-B Acquisition and CRM – Led acquisition campaigns for Fios and High Speed Internet to increase penetration and awareness. Managed upsell and retention campaigns to reduce churn and increase revenue per customer.2008-2010: National Consumer Marketing CRM - Developed and managed CRM marketing campaigns from ideation through analysis for Fios, High Speed Internet and Voice products.2007 – 2008: Fios TV CRM - Managed National marketing of cross channel campaigns and upsell initiatives to existing Fios TV customers. Aligned with internal and external partners to maximize cross channel content opportunities and build studio relationships.Oct. 2005 – 2007: National Fios TV Launch – Managed strategy and marketing efforts to successfully launch Fios TV nationally through aggressive campaigns that drove expansive growth, demand and brand awareness.2004 – 2005: Marketing Fios Internet , Voice, DSL and DirecTV – Managed integrated, multi-channel acquisition campaigns in 3 key markets West, NE and Mid-Atlantic. Ran successful RFP agency search to run regional Fios events and merchandising.

Led interactive and advertising agency efforts for 15 global clients. Managed a department of 22 direct reports. Accountable for the overall strategy, health and profitability of each account.

Led integrated consumer marketing and branding efforts for Motorola's wireless business in North America with key partners including AT&T and T-Mobile. Accountable for revenue growth, margins, market share and brand awareness. Surpassed revenue goal by 131% and margin goal by 168%. Negotiated partnerships to strategically launch new products and align brands including NFL, NASCAR, Disney, MTV, X Games, and many others. Secured millions in co-op dollars from carrier partners.Managed a team of direct reports.Awarded several industry awards including Reggie, Pro Award and World Award for promotional campaigns.

Responsible for marketing global leader of exercise equipment to consumers. Increased revenue by identifying new segments and market opportunities.Reduced return rates by implementing aggressive retention efforts, post-sale customer engagement campaigns and loyalty programs.Successfully managed a team of direct reports.