• Successfully manage and develop client relationships while maintaining organized and accurate monthly reporting on over 25 accounts. • Ensure project timelines and elements are executed on schedule. • Analyze accounts in a targeted manner to provide recommendations matching client goals and ensure the optimal performance of marketing efforts.• Assist in planning client educational events and meetings, both inside and outside of the United States, • Plan and prepare engaging and inclusive monthly team social activities

•Market Research & Analysis: gather, interpret, and utilize data on customer behavior, market trends, and competitive landscapes to drive informed strategic decisions.•Strategic Thinking & Planning: Expertise in crafting long-term marketing strategies that align with business goals, including target market identification, positioning, and value proposition development.•Cross-functional Collaboration: Skilled in working with internal teams (sales, product, finance) and external partners to ensure cohesive execution of marketing initiatives and strategies.•Data-Driven Decision Making: Proficient in leveraging analytics tools and performance metrics (KPIs) to track campaign effectiveness, optimize efforts, and measure ROI.•Project Management: Strong organizational and leadership skills to manage multiple marketing projects from concept to execution, ensuring timelines and objectives are met.

• Surpassed market goal by more than 150% and achieved highest redemption rate of all program managers nationwide• Spearheaded strategic launch of VELO New Generation Product (NGP) to drive sales and increase brand awareness• Coaching Brand Ambassador teams on product information and strategies for securing on-site consumer trial opportunities, leading product experiences, and determining stores/venues for promotional initiatives for multi-channel marketing campaigns• Managed Brand Ambassadors with comprehensive oversight of scheduling, reporting, feedback collection, and data analysis• Collaborated with ANCs (Adult Nicotine Consumers), retail management staff, and local RJ Reynolds trade employees to lead in-field marketing campaigns showcasing future-forward product portfolio and knowledgeable staff teams

• Successfully expanded market by 70% and simultaneously managed up to 11 events, including engagements with 50,000 – 250,000 attendees• Managed event activation teams and collateral to facilitate various engagements across five states• Conducted research on events to strategize VGH activation areas in 13 cities for maximum ROI• Connected with potential clients to secure and negotiate contracts, in addition to supporting clients as lead event contact• Organized travel schedule, arranged logistics, and managed training process for leadership team• Operational Handbook Project: Authored multiple corporate support documents, including Team Lead Activation Training Handbook and Checklist and Operational Handbook for Special Events Regional Managers

• Increased event package sales by delivering engaging client tours of venue space while executing a wide range of organizational events, including professional meetings, conferences, fundraisers, private parties, and weddings• Fulfilled multifaceted Event Manager role with comprehensive leadership over sales strategies, contracts, budget creation and management, department floor plans, scheduling, payroll, and all other logistics• Collaborated with teammate to execute events, manage client communications, record financial data, evaluate vendor information, and schedule staff

• Efficiently deliver excellent customer service in a fast paced environment• Assist in training new employees• Effectively resolve issues & complaints to ensure customer satisfaction• Successfully navigate all front of house positions with in the restaurant • Actively participate in & grow teamwork environment