Paid Search Specialist at renowned Swedish media agency Scream.Manages some of the agency's most prestigious clients, working with yearly budgets of up to €2.5M.As head of dept. also in charge of a team of specialists, making sure the workflow is seamless and efficient.

Spent the last 11 years working with a mixed group of clients and industries including tourism, architecture, retail etc, new as well as established brands;Work often includes audience definition & segmenting, targeting strategies, budget management, monthly reports, and meetings with stakeholders and investors;Confidence speaking with C-suite and other stakeholders gained through years of pitching and upselling accounts;

At ebow, an acclaimed Dublin-based digital agency, I spent 2.5 years planning and managing PPC activities for a portfolio of medium and large Irish businesses and organisations. I managed some of the agency’s most prestigious accounts such as Harvey Norman, Kerrygold, and Irish Ferries, operating nationally and abroad. Managing yearly budgets of up to €2M. Achievements include:Account retention and growth by assisting in winning new business through analysing clients’ briefs, creating and pitching relevant digital marketing plans. As well as advising existing clients on their digital strategy;As part of a cross-functional team, preparing strategies and recommendations, integrating search, display, mobile, video, and social initiatives, always ensuring that (often tight) deadlines be met;Setting up and optimising PPC campaigns by adopting granular campaign structures, tight keyword lists, fully customised creatives, A/B testing landing pages and enhancing user experience;Educating clients on the advantages of segmenting traffic and adopting conversion goal tracking to effectively measure ROI;Working with the client to implement relevant attribution models throughout the accounts to improve the reliability of the data and get more accurate reporting;Monitoring Google Analytics data, providing clients with insights such as user behaviour and campaign performance, laying the groundwork for A/B testing and potential changes to the digital strategy;Improving the workflow in the PPC department, resulting in more efficient reporting and operational work, freeing up time to optimise and take on more accounts;Trusted with handling client-facing meetings and communication with C-suite and other decision makers on a regular basis;More efficient PPC campaigns resulting in highly profitable accounts, including 50% lower CPCs, 300% more conversions, 80% lower cost per sale, 300% higher revenue, and 600% higher ROI YoY for some of the agency’s largest clients;

Spent two years working for Google at their EMEA Headquarters in Dublin. Worked exclusively with large PPC accounts for clients such as Hilton, H&M, Nike, Hertz etc, managing up to €4M yearly budgets. Achievements include:As a product specialist, I worked closely with account directors to assist with technical consultations, deep product knowledge, and account insights during strategic work and client meetings to ensure performance and growth;Analysing and translating data into actionable PPC insights, identifying opportunities to enhance account performance based on client KPIs;Defining multi-channel paid digital strategies based on the client’s unique KPIs & revenue goals, regularly re-evaluating and fine-tuning campaigns based on performance data;Great knowledge of the digital landscape gained through constant development and internal training from Google. Skills and insights always up to date to the very latest in the digital realm;

Paid internship at Sejer & Co, an advertising agency based in Copenhagen. Work included digital marketing assets, social media content, and assisting in the creation of advertising campaigns;

Communications for the Department of Student Affairs. Marketing and informational activity including lectures and seminars to promote the university. Excellent communication skills gained through public speaking on a regular basis;