Alteryx powers actionable insights with the AI Platform for Enterprise Analytics. Alteryx SparkED is the data analytics education programme that empowers all learners to question, understand and solve with data.I led global marketing strategies for Alteryx SparkED, driving initiatives to connect employers, educators, and learners in the data analytics education space. Spearheaded demand generation, partner marketing, and thought leadership campaigns across EMEA, APJ, and the Americas.Key Achievements:• Expanded programme reach to 1,300+ educators and 180,000+ learners across 55+ countries, showcasing rapid global scaling• Boosted programme awareness by 15% at Alteryx EMEA customer conference, aligning with corporate messaging on data analytics upskilling• Orchestrated multi-channel marketing campaigns for two datathons, resulting in 570+ new learners and enhanced programme visibility• Collaborated with Accenture to create localised initiatives promoting equal opportunities in data analytics education

Worked on two strategic projects:• Created a student sentiment summary focusing on key topics prospective students were discussing in the lead up to the new academic cycle to help shape the marketing direction of the department.• Developed recommendations for the 2022 UK student recruitment strategy, outlining where the most impact could be made based on limited resources and a saturated market.

King’s College London is an internationally renowned university dedicated to driving positive and sustainable change in society and realising the vision of making the world a better place.I directed comprehensive marketing and partnership strategies to increase access to higher education and drive UK student recruitment.Key Achievements:• Pivoted key strategic areas to digital delivery, resulting in a 170% increase in prospective student engagement and a 55% boost in applications through a targeted Clearing campaign• Led the Teachers & Advisers conference, driving a 60% increase in attendance and securing high-profile keynote speakers like Ed Balls• Developed and executed data-driven marketing strategies that contributed to overall enrolment growth

Co-led international marketing strategies, leveraging market insights and partnerships to identify recruitment opportunities and optimise outreach.Key Achievement:• Drove a 23% increase in international student enrolments through strategic use of online student communities and close collaboration with recruitment partners

King’s Foundations offers academic preparation courses to international students looking to study in the UK – International Foundation and Pre-sessional English programmes. It was the number one university-led centre in London and is accredited by the British Council for the teaching of English.I created international marketing strategies targeting prospective international students for the academic preparation courses, with the aim to increase progression to King's undergraduate and postgraduate degrees.Key Achievements:• Achieved an 87% increase in student intake to the International Foundation Programme over three academic years through integrated, data-driven campaigns• Initiated the first scholarship scheme for the International Foundation Programme, with 38 scholarships awarded in the first year• Launched the "Foundation Finder" tool, achieving 76,000+ page views in the first three months and improving user experience

The Tech Partnership Company was a charity representing the Tech Partnership, a growing network of technology employers collaborating to create the digital and tech skills needed to sustain the digital economy.My responsibilities were very diverse, incorporating: event management, web content development, brand development, video production, and integrated marketing campaigns. Key Achievements:• Partnered with Tata Consultancy Services to develop the TechFuture Ambassadors programme, exceeding participation targets by 30%• Increased brand awareness of the Tech Partnership by 20% through a B2B integrated marketing campaign

The Digital Switchover Taskforce was responsible for overseeing the switch to digital-only television signals across Australia and sat within the Department of Communications.My short-term promotion as Senior Communications Advisor was to manage the remaining mainstream PR activity for the 'Digital Switchover' campaign, including: updating media information kits; keeping the media portal up-to-date; writing articles for the monthly stakeholder e-newsletter, and managing the production of a number of video case studies.Working with a video production company, I managed the production of a 15-minute commemorative video called ‘Digital TV: end of the analog era’ about Australia’s television broadcasting journey. The project involved close coordination with key members of the Australian television industry, Members of Parliament and senior management within the Taskforce.

The ‘Digital Switchover’ campaign had a two-pronged approach – a ‘national’ campaign targeting all Australian households and stakeholders with top line messages, and ‘regional’ campaigns that targeted each ‘switchover area’. Within this format, I delivered integrated advertising and PR strategies for the campaign for mainstream and multicultural audiences.I worked closely with the creative agency to develop TV, press and radio advertisements, as well as brochures and factsheets. I provided feedback on scripts and press copy, oversaw the filming of the TV commercials and coordinated the production of three regional information brochures.I managed the multicultural communications strategy, working closely with the multicultural agency to produce culturally-appropriate advertisements for press, radio and online; deliver public relations and stakeholder activity such as community engagement, editorial programs, social media outreach, and print collateral; manage ethnic media engagement and produce website content.

I implemented the Australian Government's ‘Quarantine Matters!’ information and awareness campaign; and developed and implemented its sub-campaign ‘Australia’s Most Unwanted’. This involved managing the development of advertising material and translations; information collateral; public relations activity such as assisting with managing attendance at events, managing and implementing an editorial program through stakeholder newsletters, e-bulletins and email blasts.I also implemented the communication strategy for meetings, conferences and events that attracted international audiences to Australia as well as overseas events overseas that attracted Australian delegates. This included working with event organisers to provide quarantine-related information and collateral to delegates/athletes for events such as the World Master’s Games, Parliament of the World’s Religions, World Youth Day 2008 and the Beijing Olympics.

My role was to provide support to the other members of the team and assist with the corporate re-branding project, produce a weekly staff e-newsletter, provide support to senior team members, update internet and intranet content using MySource Matrix CMS, liaise with program areas in relation to specific projects and process invoices.