Angela Schuster Email & Phone Number

Bothell, Wa, Us

• Developed and led a comprehensive event strategy across congresses, conferences, trade shows, webinars, experiential activations, and roadshows, driving impactful engagement and brand visibility. • Directed large-scale event sponsorships and logistics for over 100 events annually, managing end-to-end demand generation from pre-event promotions to post-event follow-up. • Optimized CRM and marketing automation platforms to streamline campaigns, enhance data accuracy, and support data-driven decision-making across events and operations. • Managed a multi-million dollar sponsorship and event budget, aligning resources with business objectives and utilizing advanced technologies to elevate attendee experience. • Collaborated cross-functionally with sales, professional affairs, medical affairs, and senior leadership to align KOL and speaking engagements with strategic goals, enhancing lead generation and audience engagement. • Designed and implemented a Lead Pull Through Plan to track and refine KPIs, driving continuous improvement in demand generation outcomes, resulting in a double digit increase in Lead to Closed Won conversion rate. • Spearheaded a multi-city roadshow strategy across North America, strengthening brand awareness and fostering key client relationships. • Traveled 50-60% across North America to oversee event execution and maintain consistent brand representation.

Austin, Texas, Us

- Executed demand generation and brand campaigns on the marketing calendar, incorporating Account-Based Marketing (ABM), product launches, lead nurturing, retargeting, personalized content, community building, social media, SEO, paid media, thought leadership, case studies, newsletters, blog posts, event marketing, and third-party syndication - Leverage cross-channel marketing strategy to analyze performance in account engagement, pipeline creation, site analytics tracking, acceleration velocity, buyer journey, sales funnel, and interest level stage changes. Translate complex data into dashboards and presentations - Manage complex roadmaps and consistent delivery cycles that stretch across core operations, campaign performance and GTM initiatives- Oversee email marketing, encompassing targeted vertical tier and buyer persona segmentations, curated audience lists, and A/B testing- Developed a lead scoring model utilizing advanced analytics to assess user behavior, and conversion patterns, manage workflow, and performance metrics- Establish best practices for marketing technology infrastructure, including database/lead management, data hygiene and enrichment, system governance and integrations with first party and third party systems- Led migration of marketing automation from HubSpot to Pardot, enhancing campaign influence reporting and multi-touch attribution- Built a team culture that prioritizes innovation while balancing operational excellence and rigor to accelerate business growth- Manage the marketing budgets, collaborate on innovative resource allocation- Partner with revenue operations to align GTM strategy, improve funnel conversions and provide sales and marketing enablement- Own and lead the demand generation, including campaign strategy plans, outlining key demand themes, messages, offers and channels for promotions within defined monthly, quarterly, annual calendars- Manage strategic vendor alliances and partner mapping

Austin, Texas, Us

- Conceptualized, developed, and owned the multi-channel B2B marketing strategy to drive demand, automate lead nurture workflows, and measure MQL, SAL, SQL, and CW Key Performance Indicators (KPIs)- Manage marketing team. Nurtured a deadline-driven collaborative culture- Created the company's ideal customer profile (ICP) defining the firmographic, technographic, and behavioral attributes of prospect accounts. Utilized CRM data to define targeted buyer personas- Create innovative event marketing and tradeshow strategies to effectively fuel the deep expansion of pipelines, craft distinctive experiential propositions, facilitate new business development, and strategically position client relationships to seize upsell opportunities- Oversaw event logistics, collaborating with sales to engage and nurture prospects pre- and post-events, driving pipeline growth and upsell opportunities- Collaborated with sales to engage and nurture prospects pre-, onsite and post-events, driving pipeline growth and upsell opportunities- Built and maintained segmented prospect lists within the CRM and marketing automation platform for highly targeted personalized outreach

Long Island City, New York, Us

- Created and executed a lifecycle marketing strategy, leveraging a personalized digital and event strategy, to influence customer behavior moving through each touchpoint of the marketing funnel- Led marketing team; instituted flexible work arrangements for enhanced productivityCollaborated closely with product and executive stakeholders to build brand awareness and drive demand- Enhanced website SEO to elevate SERP placement through strategic optimization and refinement of keywords, resulting in improved organic search- Performed A/B and multivariate testing, leveraging data-driven insights to enhance forms, landing pages, calls-to-action, and content, to improve website performance, higher engagement, and conversion rates- Managed the martech stack; Created the CRM business strategy and owned the data analytics to measure performance- Crafted the email marketing strategy to build customer relationships, promote testing services, increase brand awareness, and drive leads - Transformed the social media campaign into a captivating and interactive narrative, effectively portraying the brand across all social platforms

- Launched a cross-channel marketing strategy to a targeted audience list using emails, event marketing, newsletters, blogs, social media, paid media, video, infographics, and website engagement- Installed marketing automation system and integrated with CRM- Managed creative team with brand specialists, copywriters and designers

- Oversaw project planning, scope definition, and accurate estimation of project costs - Performed market research and quantified the impact of public relations aligned with business goals

- Directed and oversaw change management initiatives and performance reporting- Pioneered a global succession planning program, fostering pathways for management candidates and guaranteeing operational continuity in the face of absence or emergency

- Crafted compelling sales enablement content to communicate product and service differentiators effectively