Angela Yu Email and Phone Number

• Developed and monitored marketing and promotional strategies for products and branding across various channels to evaluate implementation effectiveness• Promoted products on platforms including Xiaohongshu, Douyin, and Bilibili, creating targeted campaigns for events like Double 11 and Double 12• Coordinated with influencers and hosts for live-streaming promotions, overseeing the end-to-end planning and execution of commercial live-stream campaigns• Managed content for images and… Show more • Developed and monitored marketing and promotional strategies for products and branding across various channels to evaluate implementation effectiveness• Promoted products on platforms including Xiaohongshu, Douyin, and Bilibili, creating targeted campaigns for events like Double 11 and Double 12• Coordinated with influencers and hosts for live-streaming promotions, overseeing the end-to-end planning and execution of commercial live-stream campaigns• Managed content for images and short videos, with Xiaohongshu reporting that my 2023 campaign achieved a top-three industry ROI• Collaborated with international booth designers and coordinated booth setup for the CES, the world’s largest consumer electronics show in the U.S., where I launched and promoted new products (floor-cleaning robots)• Oversaw team management, cross-departmental communication, and the successful execution and implementation of all tasks Show less

Brand Marketing Director Jul 2020 ~ May 2023• Led pre-IPO publicity efforts, including assessing the company’s promotional needs, selecting media outlets, and coordinating campaign timing (e.g., during events like 315 Consumer Rights Day and National Day), followed by detailed post-campaign reviews• Oversaw two key promotional areas: Branding (enhancing brand exposure through various channels) and Marketing (directly targeting and attracting customers to drive immediate… Show more Brand Marketing Director Jul 2020 ~ May 2023• Led pre-IPO publicity efforts, including assessing the company’s promotional needs, selecting media outlets, and coordinating campaign timing (e.g., during events like 315 Consumer Rights Day and National Day), followed by detailed post-campaign reviews• Oversaw two key promotional areas: Branding (enhancing brand exposure through various channels) and Marketing (directly targeting and attracting customers to drive immediate sales)• Reduced customer acquisition costs to a Top 3 industry level, achieving Customer Acquisition Cost of approximately 30 RMB for Biyao Technology, significantly lower than competitors like Jingdong (100 RMB per customer)• Provided media outlets with writing angles and materials, resulting in coverage on major platforms, including two features on China News Broadcast (CCTV), and features on Evening News and Morning News Show less

• Led the team in developing brand promotion plans aligned with company strategy, creating and executing campaigns to enhance brand image and quality• Directed the planning, mid-stage promotion, execution, and post-event review of marketing and branding events• Established a crisis management framework for the company and built a robust media relations network• Oversaw a comprehensive brand upgrade, including redesigning the company logo, producing a brand video, and creating a full… Show more • Led the team in developing brand promotion plans aligned with company strategy, creating and executing campaigns to enhance brand image and quality• Directed the planning, mid-stage promotion, execution, and post-event review of marketing and branding events• Established a crisis management framework for the company and built a robust media relations network• Oversaw a comprehensive brand upgrade, including redesigning the company logo, producing a brand video, and creating a full set of promotional materials• Developed value-based communication strategies for the company's planned IPO in the U.S., achieving over 10 million views for a single article• Successfully led the campaign for the company's fifth-anniversary celebration and national headquarters inauguration, resulting in a significant increase in the brand's Baidu Index ranking Show less

• Led the planning and execution of major events, including the Global Leasing Competitiveness Forum, Asian Business Aviation Conference and Exhibition (ABACE), and the company's 10th-anniversary celebration• Managed company publicity by establishing partnerships with dozens of media outlets, arranging interviews, and organizing media reports to enhance corporate visibility• Supported the Business Department in aircraft leasing operations by coordinating staffing needs and approving… Show more • Led the planning and execution of major events, including the Global Leasing Competitiveness Forum, Asian Business Aviation Conference and Exhibition (ABACE), and the company's 10th-anniversary celebration• Managed company publicity by establishing partnerships with dozens of media outlets, arranging interviews, and organizing media reports to enhance corporate visibility• Supported the Business Department in aircraft leasing operations by coordinating staffing needs and approving event proposals.• Created promotional materials, including brochures, and produced, filmed, and edited corporate promotional videos• At the Global Leasing Competitiveness Forum, hosted over 500 international attendees, achieved millions of online views for event-related news, secured over 20 high-value projects, and served as a simultaneous interpreter for the Mayor of Tianjin• Organized five public relations events and facilitated four exclusive media interviews, three Chairman interviews, and two President interviews Show less

• Produced daily exclusive news content and in-depth features for globally recognized shipping publications, including Fairplay and Journal of Commerce, with an annual output of approximately 200,000 words of English reports and analysis• Developed research notes for company’s analytical reports and completed administrative tasks assigned by a British supervisor• Explore collaborative opportunities, such as promoting feature articles to magazine publishers• Established media… Show more • Produced daily exclusive news content and in-depth features for globally recognized shipping publications, including Fairplay and Journal of Commerce, with an annual output of approximately 200,000 words of English reports and analysis• Developed research notes for company’s analytical reports and completed administrative tasks assigned by a British supervisor• Explore collaborative opportunities, such as promoting feature articles to magazine publishers• Established media partnerships across Greater China, contributing to expanding regional influence• Managed the editorial team for the Asia-Pacific region, coordinating reporting and analysis• Gained international recognition, with reports and analyses frequently cited by leading media outlets like Reuters, Financial Times, and The Wall Street Journal• Supported the promotion and publicity of global company conferences and events, leveraging expertise in corporate governance and international business operations Show less

• Managed the archiving of government information for the Maritime Safety Administration (MSA) of the Ministry of Transport and operated the official English website for the MSA, including daily news updates, press releases translation, and coordinating with the International Maritime Organization (IMO) regularly • Led the development of the China Maritime Services Network, organizing over 100 promotional events and establishing media partnerships with companies like Sohu and NetEase to… Show more • Managed the archiving of government information for the Maritime Safety Administration (MSA) of the Ministry of Transport and operated the official English website for the MSA, including daily news updates, press releases translation, and coordinating with the International Maritime Organization (IMO) regularly • Led the development of the China Maritime Services Network, organizing over 100 promotional events and establishing media partnerships with companies like Sohu and NetEase to increase visibility. Planned and executed special events for the MSA, authored MSA column reports, created promotional materials for the website, and directed channel management and content strategy to boost the site's reputation• Published over 1,000 articles on the MSA website annually, with yearly article views surpassing 10 million Show less