Angela Hohl-Abichedid Email and Phone Number

Drove Growth of our Litality venture business:• Defined global product/ systems/ services and application roadmap based on customer, market and stakeholder insights, created value propositions, and prepared business cases in coordination with R&D team. • Defined global Go-To-Market strategy including channels, partners, customer targets, and business models.• Managed global pricing, IGM, and profitability at product/systems/services level.• Analyzed and responded to competitors' strategies and products that competed with our products.• Lead all activities towards branding and developing messaging that reached key audiences & fostered growth in all segments globally. • Defined and executed global marcom strategy including tradeshows & events and commercial team communications (sales, tech support, etc.).Member of North American Inspiration Team that coaches new idea submissions, responsible for coaching teams toward pitch preparation to receive corporate funding.

• Created and executed strategic marketing and sales programs to generate revenue, increase profitability, and promote growth as a division. • Defined and implemented the Go-to-Market Strategy by collaboratively working across diverse functions of the large Philips organization.• Gathered the needs of customers and markets and translated them into business opportunities and business plans.• Initiated and sold first design-ins, projects and products through direct solicitation.• Forecast, monitored and executed sales program for the Americas region, --> doubled and tripled sales year over year by generating and executing business opportunities.• Trained, directed, supported, and mentored internal sales force, customers and specifiers. • Internal and external evangelist and subject matter expert for our OLED product offering• Promoted the company through exhibits and presentations at conferences.

• Researched, collected and analyzed market information to identify target markets of profitable growth that fit with our core competencies and strategy; • Generated and executed business plans for new AR coating product line to expand the value chain profitably. Obtained investment, created sales plan and recruited talent.

• Lead and coordinated RD activities for LED systems from concept to production.• Lead a team of 10 cross-functional engineers and scientists.• Created technology and IP roadmap.