Angela Bailey Email & Phone Number

Salt Lake City, Utah, United States

Developed and managed all facets of Growth Success Disciplines across five healthcare markets- Influenced $63 billion in qualified pipeline, $9 billion in closed-won new business, and $17 billion in renewals in 2021 via client management and sales best practice initiatives.- Established inaugural Optum Enterprise Client Model in 2021; pilot yielded a 674% increase in closed-won new business, 49% increase in executive engagements, 118% increase in renewal rates, and 71% reduction in at-risk business.- Oversaw Optum's client reference program, producing 725+ client references, which supported $3.2 billion in closed-won business annually.

Greater Salt Lake City Area

Led Optum Client Loyalty Program and Client Engagement Strategy. - Managed and matured Optum Client Loyalty Program to a 12 point increase in Net Promoter Score and a 41% response rate. Recognized qualified pipeline growth of 2.5x with Promoters vs. Passive and Detractors combined. - Created Optum's Client Net Promoter System (NPS) Champion program, which included 450 trained Champions who drove NPS insights into their businesses to enhance client experiences. - Structured and matured Pre-Sales Analytics program to facilitate consultative sales strategies, which contributed $480 million in closed-won opportunities and over $2.6 billion in qualified pipeline annually.

Greater Salt Lake City Area

Led all marketing and business development efforts for medical device start-up company. Helped launch novel tendon repair device that is now being used in the United States and abroad.

Directed the positioning, branding and marketing communication strategy for cloud-based healthcare technology company. Rebranded and repositioned Remedy to better align with market need and target audience. More than doubled year-over-year marketing-generated pipeline in first 10 months of tenure. Spearheaded marketing initiatives that helped to produce 65% of the organization's 2013 sales.

Forged, socialized, and gained alignment with cross-functional stakeholders to launch Optum's client engagement and advocacy strategy. Frequent presenter at major industry events around Optum's award winning B-to-B loyalty program. Positively impacted $420 million in annual revenue for OptumInsight through the creation and deployment of the Optum Client Engagement Model. Championed and led the Voice of the Client program for OptumInsight, which resulted in a 26% Net Promoter Score (NPS) increase and identification of 320 promoter references. Increased sales 30% YOY with key strategic clients by deploying a company-wide client planning process.

Established the demand generation and marketing research teams for Ingenix and OptumHealth. Managed 250+ direct marketing programs annually for 9 business units that qualified 11,000+ inquiries, assigned 3,000+ leads, and generated $300 million in pipeline and $75 million in sales on an annual basis. Established a centralized market intelligence team that delivered over 500 research projects per year, and directed the creation of a robust company-wide knowledge information management system that provided market intelligence and insights to over 5,000 users. Earned the President's Award from the Ingenix CEO for exceptional performance.

Managed all marketing activities for 35 software and database products for a $230 million business unit within Ingenix. - Developed and oversaw strategic marketing plans, product positioning, product launches, market research, demand generation activities, public relations and website development- Created and managed metric-driven marketing campaigns that served multiple audiences in five different healthcare verticals that directly contributed to 25% growth in annual revenue

Revitalized and shaped the strategic direction and positioning of this $45 million manufacturing company.- Researched, pioneered and marketed new line of products to an untapped market segment. As a result, successfully sold new product line into Sears Mall Stores - $15 million account- Directed and implemented all facets of corporate marketing activities- Managed marketing programs for over 1,500 retail locations

Created and implemented marketing plans that met the business and sales objectives of the emerging stored value products in domestic and international channels.-Developed comprehensive marketing strategy for pilot and launch of new international product in six countries-Managed all aspects of national and international sales force marketing support for new prepaid phone card with sales targets of $36 million annually- Led cross functional teams to create and refine product design, packaging, pricing and promotions specific to each geographic region