Angela Gerber Email & Phone Number

Get marketing that causes a reaction. I help small business owners cure their marketing with clear, powerful copywriting and marketing strategies so you can unlock the potential of your business and be empowered to grow.

Proactively partner with both sales and executive leadership teams to deliver sales driven marketing and business development programs to increase profitability and expand team support across five sales divisions. • Create and implement a new brand strategy and positioning for Rec Specs• Clarify Rec Specs business opportunity pitches in presentations, email communications (regularly achieving >30% open rate), and implement new business proposals to close more leads• Build a lead pipeline for new and existing high-volume accounts through creative direct mail and integrated marketing automation campaigns adding revenue across ~15 new appointments/month • Create new product positioning and merchandising for all products and services including video content and staff training programs• Implement a team management and execution framework to improve transparency and clarity on objectives, resulting in increased productivity and improved motivationNote: top two bullet points from below are carryover responsibilities into this role.

Headed a strategic shift in Liberty’s marketing approach to become a service orientated partner to the sales divisions. Improve and clarify company communications across print and digital mediums increase sell-through.• Project manage 10-20 unique integrated marketing programs to over 17,000 accounts annually since 2017, improving sales• Led a libertysport.com redesign project and established ongoing content and SEO programs to maintain Rec Specs #1 search ranking • Create and implement a new sales funnel to build a direct-to-consumer business prospecting program for safety eyewear adding >$10k/month in sales• Managed media relationships to grow trade press coverage by over 40% in one year and sponsorship deliverables for national organizations on >$40k agreements

Created a clear and strong collaboration between the Client Service and Operations teams to facilitate merchandising projects for a variety of sporting goods and outdoor brands.• Hired, trained, and managed a 15-person audit team across the country that worked on approximately 8,500 projects per month• Wrote and implemented a new FRS Quality Standard and Assurance Procedure for improved work methods and accountability

Remote

Developed a strategic integrated public relations plan to add a new doctor to a small optometric practice and provided operational guidance tools for improved employee management.• Wrote articles, web content, direct mail campaigns, and press releases resulting in new business and local media coverage

Crested Butte, Colorado

Evolved quickly from sales to manager and buyer for all resort locations through strong merchandising, team leadership, and operational skills that improved overall store sales. • Managed up to 13 employees from hiring, scheduling, and training across 7 Winter and 5 Summer locations• Collaborated with the Marketing Team to design ads and write web and brochure content for both Retail and Rental locations

Melbourne, Australia

Established and led best practices in communications and project management with key business, external planning stakeholders and government bodies on an $80 million project. • Wrote over 30 operational procedures across 2 project locations to ensure best practice for ship unloading to tank transfers in line with BP Operational procedures and requirements

Melbourne, Australia

Quickly adapted to a $40 million Newcastle Infrastructure project as the communications and community liaison during pipeline construction down a residential street resulting in no incidents. • Key contact for communication of project approvals and processes which included draft, finalize, and administer contracts and request for quotes

Melbourne, Australia

Project Managed a $4.5 million project that refreshed visual and brand standards across 640 BP Service Stations and 3 channels of operation and led a large external project team. • Project delivered on time and on budget with no major incidents changing over 51,000 decals and working over 7,300 hours on site• Improved Unleaded 95 fuel sales up 32% from the previous year

Bachelor Of Science (B.S.), Conservation Biology

Master Of Arts (M.A.), Advertising