- The key point of contact for exhibitors, venues, stand contractors, electricians, vendors and printeries, ensured seamless production and precise on-site installation.- Lead the planning and coordination of each fairs, overseeing exhibitor curation, marketing, scheduling, staffing, suppliers, venues, and other associated expenses within the allocated budget.- Managed and maintained three Wordpress websites development lifecycle, ensuring seamless launches.- Managed marketing strategies, including Social Media, Emails and Out of Home (OOH) campaigns to amplify brand engagement.- Designed, crafted, and produced social media promotional contents and email marketing campaigns while ensured strict adherence to the established branding guidelines.- Directly liaised with potential exhibitors, and secure their participation.- Facilitated collaboration with artists to create art installations and exhibition programmes.- Main liaison on fair days, ensured health and safety standards were met.- Conducted post-fair visitors analysis, campaigns performance tracking, preparing revisions for upcoming fairs and write report to fair director for post-fair review.- Established strong relationships with artists, suppliers, and visitors, utilising strong verbal and written communication skills.- Fostered relationships with artists, galleries, and visitors for community enrichment.

- Crafted and executed dynamic social media strategies, amplifying brand engagement and visibility.- Curated compelling content for multiple platforms, resulting in increased audience interaction and brand presence.- Monitored and analysed social media metrics, adapting strategies to optimize performance and reach.- Implemented innovative campaigns, driving higher visitor turnout and participation in art fairs.

• Led the migration of the company's website from WordPress to Shopify and took charge of the project's coordination and implementation.• Coordinated with accounts department and warehouse department to ensure product pricing accuracy and seamless integration of stock inventory onto the new platform.• Planned and executed the company's initial sales campaign upon website launch, assisted in marketing activities to drive sales and enhance customer engagement.

- Conducted research and assisted in the development of episode concepts.- Collaborated and secured participation of influencers, teenage talents, professional athletes, international beauty pageants and local artists- Supported in planning the logistics of shoots, including scheduling, transport, and accommodation forcrews and guests- Established strong relationships with guests through effective communication and excellent cooperation with team members