Ángela Capeles Email and Phone Number
I’m a marketing strategist, leader, entrepreneur, and doctoral candidate. I'm the Founder of Capeles Agency, a woman-owned boutique creative agency that specializes in building iconic and resilient brands through intentional branding and marketing initiatives. Throughout my nine years of international experience, I’ve built B2C and B2B brands, developed digital strategies and cross-channel content marketing initiatives, as well as created online/offline marketing campaigns, voter registration programs, and coordinated events in multiple industries ranging from entertainment, hospitality, and luxury brands, to nonprofits and government agencies. I take great pride in having led marketing initiatives for major brands such as Carolina Herrera, The Mall of San Juan, International Hospitality Enterprises, Taubman Centers, Marriott International, Hilton Hotels, Combate Global, Sheetz, UGI, Saxton & Stump, Functional Movement Systems, Cape Privacy, WITF, and PGA Tour. Now, in addition to teaching at Penn State and Simmons University, I help brands, big and small, global and local, to find their true authentic expression, which is then translated to the world through digital experiences. COLLABORATION BEGINS WITH A CONVERSATIONEmail: angela@capelesagency.comInstagram: @capelesagency | @angelacapelessWebsite: www.capelesagency.com
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Chief Executive OfficerCapeles AgencyHarrisburg, Pa, Us
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Chief Executive OfficerCapeles Agency Jan 2018 - PresentProvide strategic counsel for various brands, big and small, established and start-ups, global and local, and help them find their true authentic expressions, translated to the world through design, digital strategy, marketing, and PR. Manage marketing and communication budgets for projects at scale. Lead the transformation of a brand’s story through marketing campaigns. Guide the holistic vision of a project while leading client teams through the development of strategic transformations. -
Executive Board MemberHarrisburg Young Professionals Nov 2022 - PresentHelp guide Diversity, Equity, Inclusion & Belonging (DEIB) efforts. -
Adjunct LecturerPenn State University Jul 2018 - PresentHarrisburg, Pennsylvania AreaProfessor of Latinx Studies, Race & Ethnicity Studies, Gender Studies, Cultural Studies, Communications & Media Studies, and Humanities. -
Adjunct ProfessorSimmons University Aug 2022 - May 2024Specialty Areas: Media & Communications Studies -
Diversity, Equity And Inclusion ChairPublic Relations Society Of America (Prsa) Sep 2018 - Apr 2023Harrisburg, Pennsylvania Area -
Director Of Marketing & Brand StrategySaxton & Stump Jul 2021 - Apr 2022Lead the Marketing and Brand Strategy team at Granite Creative Group / Writ (an affiliate company of S&S), define and evolve our approach, and ensure client deliverables are compliant with industry trends and best practices. Guide all aspects of a client’s brand experience through digital brand advertising, public relations, events, marketing, social media, print, and traditional media. Drive marketing and brand strategy across all agency accounts, partnering with peers in Client Experience, Design, Engineering, IT, and Business Development. Develop and lead creative marketing campaigns (planning, creative concepts, execution, optimization, measurement, and reporting). Ensure brand consistency for client partners across a variety of platforms (messaging, creative, site, advertising campaigns, customer experience, customer journeys). Create and lead multicultural marketing strategy (and campaigns) for the agency and client partners. Challenge the status quo and identify data-driven opportunities for innovation and growth. Lead the evolution of the agency’s brand strategy and creative direction (mission, vision, values, positioning, services, and rebrand).*Writ (formerly known as Granite Creative Group) is a creative agency affiliated with Saxton & Stump. -
Branding & Marketing Strategy LeadAndculture Sep 2020 - Jul 2021Harrisburg, Pennsylvania, United StatesLead the creation and implementation of digital marketing campaigns and content strategy for brands such as Commonwealth Charter Academy, Sheetz, UGI, PA Department of State, HackerOne, Pennsylvania Turnpike, Cape Privacy, Veracuity, Functional Movement Systems, WITF, and American Express. Oversee and guide a team of in-house creatives and marketing strategists. Manage multi-million dollar marketing budgets for client partners. Facilitate discovery workshops that deliver insights about consumer behaviors and help identify new business opportunities. -
Senior StrategistAndculture May 2020 - Sep 2020Harrisburg, Pennsylvania, United States
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Communications ManagerPennsylvania Coalition Against Domestic Violence Apr 2019 - May 2020Harrisburg, Pennsylvania AreaCreated a communications department from the ground up. Led all marketing, communications, and PR efforts for the organization’s various initiatives. Managed the organization’s digital channels to drive increased traffic, growth, and engagement rates, and maintain an active presence. Secured Gov. Wolf and Lt. Gov. Fetterman for a national campaign. Acquired $20k+ in unrestricted funds through digital fundraising. Manage projects to guarantee all content is publication-ready. -
Senior Digital Communications SpecialistPennsylvania Coalition Against Domestic Violence Feb 2018 - Apr 2019Harrisburg, Pennsylvania
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Digital Strategist For Brand & Engagement ConsultantCombate Global, Llc May 2017 - Oct 2017Strategic Advisory through Capeles Agency. Provide strategic plan for brand consistency and engagement across social media platforms to client. Create best practices guide for social media platforms and supervise digital team. Coordinate digital marketing and event marketing efforts. PR and crisis management support. -
Editor In ChiefPenn State University Sep 2015 - Sep 2017The Capital Times, School Of Humanities, Communications
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Graduate AssistantPenn State University Aug 2015 - May 2017School Of Humanities, Penn State University
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Teaching AssistantPenn State University Aug 2016 - Dec 2016Harrisburg, Pennsylvania Area
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Assistant Press SecretaryCommonwealth Of Pennsylvania Aug 2016 - May 2017Office Of Communications And Press, Pennsylvania Department Of StateDevelop strategy and critical content for 2016’s general election statewide campaign, EveryoneVotesPA. -
MemberNational Association Of Hispanic Journalists University Of Puerto Rico Chapter 2014 - 2016Puerto Rico -
Public Relations ManagerNelly Cruz & Associates Mar 2013 - 2016Puerto Rico
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Administrative Assistant, ReceptionistUniversity Of Puerto Rico, Río Piedras Jan 2012 - May 2015Puerto RicoResponsible for matters relating to students, professors and deans. Secretarial and administrative work. Responsibilities: write documents/letters, make decisions, resolve conflicts, work in team, and solve problems related to work, improving the quality and productivity of the services and relationships with students, faculty and staff. -
Web JournalistTecnocaribe Mar 2014 - Oct 2014Puerto RicoJournalistic, editorial and media work. Development of communication skills and research. Content management. Control of the Internet site.
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Multimedia JournalistAsociación Puertorriqueña De Estudiantes De Periodismo (Apep) Nov 2011 - 2014Puerto RicoWriting articles and stories for the digital newspaper Entre Paréntesis. (www.entreparentesis.com)
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Multimedia JournalistFestival De La Palabra Pr Oct 2012 - Oct 2013Puerto RicoMedia Committee. Preparation and development of strategies for the festival. Control of social networks, publications, and edition of articles (before and during the Festival).
Ángela Capeles Education Details
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American Studies; Gender, Race & Ethnicity; Communications & Media Studies
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Communication And Media Studies
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Journalism, Brazilian Portuguese
Frequently Asked Questions about Ángela Capeles
What company does Ángela Capeles work for?
Ángela Capeles works for Capeles Agency
What is Ángela Capeles's role at the current company?
Ángela Capeles's current role is Chief Executive Officer.
What schools did Ángela Capeles attend?
Ángela Capeles attended Penn State University, Penn State University, University Of Puerto Rico, Río Piedras.
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