• Successfully led the creation and development process for production of high quality catalogs, counter cards, leave behinds, newsletters, sales brochures, and in-store visual elements to be distributed to the Field Sales team, Retailers and Management, within budget delivery timelines• Spearheaded all aspects of the Elizabeth Arden Brand Store on Beauty.com site. Content contributor, promo calendar, assets, menu options, resulting in increased exposure and support that grew business over 1.0M • Analyzed promo gift set(s), sell-in, sell thru by account, synthesized data, provided Sales Management w/forecast projections, comparing TY vs. LY sales, finalized forecast to align with financial goals • Approval and proofing of advertising, catalogs by account to insure integrity of the brand and trademark are consistent and in line with brand strategy• Development of promo sell books and stock control books to insure visuals, item numbers, UPC, MSRP and net pricing information are accurate, timelines are met with retailers and the company• Effectively and accurately managed fiscal year budgets of $18.0 M and $5 M Prestige, Military & Events, which included collateral materials, gift with purchases, sampling vehicles and tokens of appreciation; Achievement of financial goals for the department, while staying within budget guidelines as received from Finance • Deleveraged excess inventory by creating/developing promo programs to sell into specific accounts at discounted pricing for Back to School, Black Friday, Last 10 day and January Special promotions; Worked simultaneously with Finance, Supply and Global Marketing teams on execution and timelines• Successfully drove the process for Military new door installations, planogram, shelf management, production of gondolas and fixtures. Liaised with Retail Market Manager and Account Executive on product assortment, testers, collateral elements, and shipment, delivery and set up is well-timed for grand opening

• Daily interaction with VP & Director of Trade Marketing on all related issues, reconciliation of the promotional expense tracking vs. fiscal budgets. Assisted in meeting preparation, development of product launch presentations. • Management of seasonal, promotional and on-going forecasts for color, cosmetics, treatment, skincare and fragrance programs for US and Puerto Rico markets• Development of seasonal promotional sell books and stock control books to insure all promotional items i.e.: visuals, item numbers, UPC, MSRP and net pricing information are accurate, timelines are met within the organization and with retailers• Assisted Trade Marketing Manager with the process of implementing, executing and proofing seasonal sell books• Collaboration with internal and external Creative Teams, Graphics Systems and outside vendor to insure hi resolution images are loaded to graphics site correctly, rev • Extremely accurate collection and analysis of promotional gift sets, retail sales and TY vs. LY sell thru results and budget comparison, new launch and competitive analysis• Processed request from field sales for Duratrans and Co-op advertising, proofed advertising, blow-ins, remits and scented pieces for accuracy prior to print, insure integrity of the brand and trademark are consistent and in line with brand strategy

• Provided support to the Director of Sales Services & Communications and four Managers• Prepared and distributed electronic version of promotional order forms for all tiers of business • Responsible for setting up corporate EDI order forms and price lists; promotional and basic, insuring item numbers, pricing and UPC are information accurate and up to date in the system • Monitored inventory levels for basic and promotional gifts sets and reported out of stock report to Sales weekly• Managed new door opening process for new accounts• Oversaw the coordination and assignment of reserves from slow moving and excess inventory for special account needs (i.e. new door openings, store remodels, special promotions)• Maintained and distributed field, corporate and account directories• Weekly mailings to field sales

• Assisted in development of all advertising materials, catalogues and sell sheets. Coordination of photography for all consumer products for the development of sales brochures. Worked with various vendors to obtain reasonable quotes, expenditures and insure invoices were paid in a timely manner.• Managed all aspects of domestic and international Trade Shows such as: National School Supply & Equipment Association (NSSEA), National Association of College Stores (NACS) o Responsibilities included completing application process, registration, site selection and payment; Shipment of company booth, pamphlets, product information and selling brochures; Inspection and shipment of product samples• Coordination of flight arrangements and hotel accommodations for management and team; Responsible for booking all travel arrangements for SVP of Sales, VP and Marketing Manager and processing of expense reports