Lead cross-functional agency teams and partner with internal product owners to develop and execute content strategies across Ford.com with a consistent brand voice. Identify opportunities to optimize content and experiences through A/B testing and personalization, driving funnel conversion and dealer leads.

Championed the optimization of domestic and international digital experiences, and identified opportunities to improve the customer experience and increase conversion across the site.Developed and led digital experience strategies for JOANN.com, both domestic and international, including the homepage (web and app), marketing landing pages and educational content.Leveraged qualitative and quantitative research to inform strategies, created wireframes, and partnered with… Show more Championed the optimization of domestic and international digital experiences, and identified opportunities to improve the customer experience and increase conversion across the site.Developed and led digital experience strategies for JOANN.com, both domestic and international, including the homepage (web and app), marketing landing pages and educational content.Leveraged qualitative and quantitative research to inform strategies, created wireframes, and partnered with cross-functional partners to ensure alignment of business goals.Monitored and reported on key metrics to evaluate content performance, improve customer experience and optimize conversion rates.Authored and published content in Salesforce Commerce Cloud (SFCC).Supervised day-to-day activities of 3 direct reports. Show less

Led digital experience efforts for marketing and merchandising strategies.

Led content strategies and implemented best practices in digital marketing across the University's website, and social media channels.Spearheaded a complete website redesign and platform migration for the University website.Reimagined internal communications processes through development of a web-based internal communications platform and daily eNewsletter.Served as a key communicator in crisis communications.

Project manager for digital marketing initiatives including website development, email marketing, content strategy and social media campaigns.Responsibilities included establishing project scope; designing and delivering solutions; and leading team members, including designers, user experience analysts, developers and copywriters.Served as project manager for Medical Mutual website redesign.

Assisted in the planning, creation, launch and initial promotion of Webby-nominated boardingschools.com; launched social media efforts, building out TABS social media presence on Facebook, Twitter and YouTube; further developed and engaged 300+ member schools in the digital space.

Provided creative direction and oversight for development and design of leadingtoreading.org, a website engaging early readers and their parents in literacy-based activities.

Managed rif.org, readingplanet.org, and other digital Marketing & External Relations projects as needed; assembled and distributed seven different e-newsletters targeting the various audiences that RIF serves, including a bilingual e-newsletter and a kids e-newsletter for the members of the RIF Reading Planet; managed large scale online Summer Reading program in partnership with Target.