Marketing Director
CurrentCreate and execute the marketing strategy that positions Clark Pacific as the leader in prefabricated building systems in the AEC market. Resulting in significantly impacting pipeline growth and sales outcomes.• Designed and executed new inside sales organization to ensure timely follow-up on marketing leads and inbound inquiries to ensure SQLs are passed to sales, growing the pipeline by over 100M since late 2022.• Successfully introduce marketing programs that are new to the company and industry, realizing over 200M in revenue.• Lead internal and external teams, to plan and execute campaigns across all marketing channels including website, PR, email,loyalty programs, events, webinars and digital mediums. Resulting in year over year lead growth by 50%.• Strategize with the General Managers on a long-range plan for each business unit, defining short and long-term vision formarkets, products, and financial results.• Led company rebranding effort in 2019 and migration to Salesforce and Pardot (CRM) to support the business modeltransition to a product manufacturer.• Achieve successful go-to-market strategies for all products and services, resulting in product adoption and growth.• Manage marketing budget with accountability and transparency.