Guided a team of 7 to scale and refine internal processes, adapting to rapidly-shifting industry conditions by championing new research and enablement methods. Advised executive-level leadership on strategic recommendations, aligning stakeholders and business leaders throughout an enterprise-wide digital transformation.

Established the framework of multiple internal competitive enablement programs and campaigns, identifying gaps in go-to-market strategy and execution to create targeted content aligning global sales teams on strategic goals. Partnered with product leadership to identify gaps in existing product portfolio and secure executive support for large-scale research projects.

Owned the development of strategic competitor research and content development projects, partnering with cross-functional teams to update product and sales messaging based on emerging trends. Influenced product roadmap developments, guided internal process shifts, and increased closing rates across sales teams.

Oversaw the content strategy during organization-wide refresh, designing and implementing new competitive content to modernize the organization’s sales enablement bootcamp offering in addition to sales and product collateral. Opened communications channels between the Competitive Intelligence division and senior leadership, increasing team visibility and research investment.

Market Strategy, Competitive Intelligence

Collaboration Architecture• Worked in partnership with collaboration product teams to integrate collaboration service offerings into product launches.• Drove strategic messaging and positioning of Cisco Collaboration Services through the development of marketing content in alignment with brand messaging guidelines.• Staffed the Interconnected Collaboration Solutions (Business Process Integration for Jabber and CRMs) booth at Cisco Live 2013, managing the demo, interfacing with customers and partners, and collecting leads for post-show follow up.• Collaboration Architecture subject matter expert for cross-function collaboration with teams including portfolio marketing, field marketing, sales enablement, and marketing communications to support global Collaboration Services marketing plans and strategies.Small Business/ Mid-Market Segment• Translated voice of our customers into marketing plans that address customer care-abouts through the development and execution of a social media strategy across various platforms including Cisco Blogs, Small Business Facebook, Small Business Twitter, and scripting for a short, service-specific video. • Became familiar with Cisco Social Media policy through the completion of 10 Global Social Media Training Specialist-level courses, as well as passing a final exam earning the Social Media Specialist Certificate. • Demonstrated working knowledge of Cisco social media policies and best practices through planning and amplifying blogs, Facebook posts, and tweets across various SMB/MM social media channels with alignment between SMB/MM services, product, and support teams. This included using Site Catalyst to provide data to determine and measure marketing effectiveness.

• Developed marketing content, adherent to strict SEO guidelines, for launches and go to market initiatives including: an ACS eBook, presentation slide decks, data sheets, videos/ demos, web content (internal and external), and social media.• Managed Advanced Customer Support (ACS) social media strategy for Oracle Open World with content creation and heavily promoted through Oracle channels as well as existing social media channels, contributing to a 64% increase in ACS session attendance from OOW2010.• Initiated a cross line of business social media strategy for customer support services in accordance with Oracle’s corporate social media marketing strategy.• Regularly submitted content to various Oracle and other external channels to promote current asset awareness. • Proposed and implemented demand-gen updates to Oracle Private Cloud Google ad word global campaigns.

• Created marketing collateral including business cards, company tees, and collateral templates, assisted in the design of landing pages and email campaigns, and wrote and edited sales and marketing materials including articles, presentations, and collateral.• Managed social media campaigns on Twitter, Facebook, and LinkedIn.• Planned and implemented premier product launch including: market trends research, competitive analysis, customer needs and purchasing/decision making patterns research, product positioning, branding, and unique selling proposition. • Planned B2B marketing event, Ribs’n’Routers, including booking vendors, partnering with a charity, and assisting with marketing automation campaigns; projected attendance: 500.

• Implemented marketing initiatives (outdoor media, direct marketing, and online) for the Cinequest Film Festival to drive record attendance of 96,000 attendees (twenty-percent audience growth from previous year). • Collaborated with Fortune 500 sponsors and partners on creation of print and online advertisements. • Created online properties (online banners, images, ads), outdoor media (streetlight banners, VTA posters and car cards, festival posters), 75-page program guide, mini guides, and print advertisements to reach estimated 50 million impressions.