Angela Kay Larson Email and Phone Number
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Your business strategy is shaped every day by every decision made by every employee in your company. Your cleverly crafted vision lives or dies in the hands of your team members and their ability to execute on both your short-term and long-term strategies. Yet, communicating vision and implementing tactics often fall prey to competing priorities, overwhelming workloads, and day-to-day firefighting. Plus, work has become even more complicated by the challenges of leading a remote workforce spread across geographies and time zones. Throughout my career as a leader in the agricultural equipment industry – along with serving as a director of an ag bank, a trained Master Gardner, and a wife of a corn and soybean farmer – I have continually sought opportunities to blend my deep experience in agribusiness with my passion for strategy.In my first foray into the strategic planning process, I facilitated a discussion using “Simple-minded Planning,” by Jack Picou, answering five key questions: Where are we now? How did we get here? Where are we going? Where should we be going? How will we get there? In generating big ideas from five little questions, I became enamored by the process of strategic thinking and awestruck by the power of diverse perspectives and collaboration. Strategy is no longer an annual event. Due to the speed of business and acceleration of change in the agricultural industry, planning is an agile, ongoing, everyday activity. If you’re struggling to make strategy a priority and part of your daily management routine, I can help.Effective strategy creation and execution require discipline and focus and I'm here to jumpstart your success. If you’d like to chat about strategy and the challenges that keep you from achieving your vision, please feel free to contact me and we’ll get the conversation started.AKLStrengths & Areas of Interest: Business Strategy, Short-term & Long-term Strategy, Strategic Planning Process, Strategic Plan Execution, Agile Planning, Organic & In-organic Growth Strategies, Business Process Improvement, Marketing & Commercialization, Industry Trends, Competitive Landscape, Metrics, Analytics, Collaboration, Communication, Company Vision, Goal Setting, Roadmap, Thought Partner, Leadership Coaching, High-Performance Teams, Engaging Employees & Staff Development
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Chief Executive OfficerGreater Rockford Chamber Of CommerceUnited States
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Chief Executive OfficerGreater Rockford Chamber Of Commerce Jul 2024 - PresentRockford, Illinois, UsAs the CEO of the Greater Rockford Chamber of Commerce (GRCC), I lead the organization in supporting the area's economic and business needs as the foundation for our community’s success and quality of life. I collaborate in building strong relationships with local, regional and national civic, political, business leaders; guiding our strategic planning; and shaping policy -- all toward our mission to "Relentlessly grow, develop, and support a healthy business community.' -
President & Ceo (Interim)Hargrove & Associates, Inc. (Hai) Oct 2023 - PresentMinneapolis, Mn, UsFor 25 years and counting, Hargrove & Associates, Inc. has been helping companies, manufacturers and trade associations make better business decisions backed by meaningful data. Businesses small and large — in the United States and across the globe — depend on HAI’s people, processes, and technology. -
Chairman Of The BoardHargrove & Associates, Inc. (Hai) Jan 2019 - Oct 2023Minneapolis, Mn, UsAppointed Board Chair in 2023, having served on the board since 2019.
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President & Chief Strategy AdvisorGrindstone Strategic, Llc Jan 2022 - PresentNorthwest, Illinois, UsWe’re a strategy consulting firm that partners with leaders to shape their visions, sharpen their teams, and smooth their tactical implementations. -
Chairman Of The BoardGerman American State Bank Jan 2013 - PresentGerman Valley, Illinois, UsAppointed Board Chair March 2020. Serving as member of the board of directors since 2013. Roles include Chair of CEO Transition Committee, Member of Directors Loan Committee and Audit Committee, and representative of the bank on IT Steering Committee for holding company, Foresight Financial -
It Steering Committee MemberForesight Financial Group, Inc. Jun 2014 - PresentWinnebago, Il, UsMeet quarterly to provide insight and guidance on management of IT function as shared service supporting community banks. -
InstructorNorthern Illinois Center For Nonprofit Excellence Oct 2006 - May 2023Facilitate learning for nonprofit executives by teaching four-week course in leadership and governance for Center for Nonprofit Excellence. Previously taught courses in strategy, advancement, communication, and marketing.
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Vice President MarketingWoods Equipment Jan 2017 - Jan 2021Oregon, Il, UsPromoted January 3, 2017, expanding my role in Blount's Farm, Ranch, and Agriculture Division.• Collaborated with Engineering and Manufacturing on development of three-year product road map and management of new product initiatives; executed more than 36 product introductions representing approximately 25% of annual revenue year-over-year.• Co-led rapid SKU Productivity initiative, strategically reducing material numbers from more than 50,000 to fewer than 15,000 in six months to optimize profitability and improve efficiency.• Conducted year-long initiative to review competitive pricing, analyze sales programs, identify adjustment opportunities, and operationalize best-practices for optimizing price, resulting in price increase of 7.5% in year one.• Led marketing initiatives for expansion in western Europe, including developing sales programs, establishing competitive pricing, and creating and executing brand strategy; in first 24 months, signed dealers and distributors in six countries.• Drove brand amplification, including repositioning strategy and execution; more than 30 product launch campaigns; creation of social media platform and influencer program, resulting in double-digit increases in engagement and reach; development of 750-member customer research panel; and integration of international websites and social media.• Led implementation of dealer web portal providing 900+ dealers access to real-time account information, concurrent with business migration to SAP. -
Director Brand Marketing And CommunicationsWoods Equipment Nov 2010 - Jan 2017Oregon, Il, UsBlount acquired Woods Equipment in 2012 and created the Farm, Ranch, and Ag Division. My scope included the Woods Agriculture, Woods Construction, SpeeCo and TISCO brands, supporting and growing dealer-direct, distributor, retail, OEM, and government distribution channels• Member of Project Leadership Team for migration of aftermarket parts business to SAP, including project manager for simultaneous implementation of eCommerce platform – a $250K investment supporting more than 50% of aftermarket parts transactions and revenue.• Member of 2012 M&A team that engaged in sale of Woods; assisted in development of CIM and other materials, participated in management presentations to prospects, and discussed opportunities among senior leadership.• Led management of 28 wholegood product categories and 25K+ SKU repair part product line, ensuring market share growth, competitiveness and profitability, as well as new product development resulting in 19 new products in five years, generating more than 20% of annual revenue.• Introduced company’s first retail financing programs in U.S. and Canada, including contract negotiations, program development, and rollout to dealers; generated more than $2M incremental sales in first year.• Identified, researched and developed new markets and distribution channels, including project leadership and account management of Cabela’s relationship, representing Woods’ first entry into the retail channel and generating 4% increase in overall shipments.• Member of Blount’s global Digital Customer Experience team, working to employ enterprise-wide eCommerce to ensure a seamless shopping, buying and service experience for end-user and B2B customers.
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Director Marketing And CommunicationsWoods Equipment Dec 2010 - Dec 2013Oregon, Il, UsMember of team responsible for the 2012 sale of the company, including collaborating with M&A advisory firm on development of CIM (Confidential Information Memorandum) and presentation materials, participating in all management presentations to prospective buyers, and discussing sales opportunities with senior leadership.Led annual long-range business planning process, including development of methodology, facilitation of multi-day sessions, documentation, tracking, and monthly review meetings.Responsible for all aspects of marketing and corporate communications, including:- Development and implementation of overall marketing strategies, planning, and budgets- Management of existing product lines to ensure competitiveness and profitability- Management of new product development process and oversight of new product initiatives- Development and monitoring of sales programs and promotions- Identification of new markets and distribution channels- Management of market intelligence programs and competitive monitoring- Management and implementation of marketing communications, including national advertising, co-op advertising, product literature, customer communications, and media relations- Management and implementation of corporate communications strategies and programs including public relations, community relations, and employee communications- Implementation of marketing controls to monitor result and take corrective action where needed to ensure profitability
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Consultant, Coach And Co-OwnerAct2 Strategists Mar 2006 - Dec 2010Management consulting firm serving clients with a fresh, energetic approach to strategic plan development and implementation, with a focus on accountability and performance improvement; led and supported more than 100 planning projects for clients including JL Clark, Schneider Electric, Thermo Fisher Scientific, Rockford Area Convention & Visitors Bureau, Rockford Public Schools, and Chicago-Rockford International Airport; developed 15 training programs on topics such as leadership, team building, marketing, customer service, communication, and presentations; coached more than 30 executives, resulting in business growth, promotions, pay increases, career changes, and heightened job satisfaction. Clients praised Act2 for providing tools they could use immediately and for helping them solve problems better, easier and faster than they could on their own.
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Corporate Communications ManagerWoods Equipment Company Apr 1999 - Mar 2006Oregon, Il, UsActed as senior consultant to executive team on all aspects of communication and corporate image, including relations with employees, customers, suppliers, communities, and financial stakeholders. Responsible for all media relations, advertising, sales promotion, web development, event planning, and travel incentive programs. During my last six months at Woods, I acted as National Accounts Manager, responsible for all OEM contracts, export, and government sales.
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Director Of Marketing And Corporate CommunicationsSwedishamerican, A Division Of Uw Health Mar 1991 - Jun 1996Rockford, Illinois, UsDirected strategic marketing, communication, and education programs for the corporation and its subsidiaries, including Hospital, Medical Group, Home Health Care, and Benchmark Health Insurance Company
Angela Kay Larson Skills
Angela Kay Larson Education Details
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Illinois State UniversityEnglish -
Northwestern University - Kellogg School Of ManagementConsumer Marketing Strategy
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Coach U, IncExecutive Coaching
Frequently Asked Questions about Angela Kay Larson
What company does Angela Kay Larson work for?
Angela Kay Larson works for Greater Rockford Chamber Of Commerce
What is Angela Kay Larson's role at the current company?
Angela Kay Larson's current role is Chief Executive Officer.
What is Angela Kay Larson's email address?
Angela Kay Larson's email address is al****@****mca.org
What is Angela Kay Larson's direct phone number?
Angela Kay Larson's direct phone number is +181526*****
What schools did Angela Kay Larson attend?
Angela Kay Larson attended Illinois State University, Northwestern University - Kellogg School Of Management, Coach U, Inc.
What are some of Angela Kay Larson's interests?
Angela Kay Larson has interest in Economic Empowerment, Politics, Education, Environment, Science And Technology, Researching And Writing, Brand Development And Management, Arts And Culture.
What skills is Angela Kay Larson known for?
Angela Kay Larson has skills like Marketing Communications, Marketing Strategy, Advertising, Strategic Planning, Event Management, Marketing, Product Development, Project Planning, Copywriting, Public Relations, Newsletters, Corporate Identity.
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