Wan-Ying(Angela) Lin Email & Phone Number

台灣 臺北市

• Lead influencer group-buy campaigns in Taiwan, achieving a 24% reduction in cost per trial, a 68% decrease in cpc, and a 100% increase in ad click-through rate through tailored content and optimized ads.• Develop brand advertising from scratch, utilizing hypothesis, A/B testing to reduce quarterly cost per trial by 32% and increasing click-to-subscription conversion by 20%.• Initiate Novakid’s go-to-market strategy in Taiwan, managing brand positioning, user interviews, and competitor research, resulting in all paying users choosing long-term subscription plans (6-month and 12-month) over shorter options (1 or 3-month plans).

台灣 臺北市 台北

• Developed US marketing strategy and quarterly KPIs with the marketing team, including all social media channels (Linkedin, Facebook, Instagram, Twitter), Google Ads and campaigns.• Cooperated with a New-York based consultant to fine-tune creatives and copy, boosted organic impression and engagement by more than 100% on Facebook and Instagram.• Curate content that gets on the Instagram explore page, creating 3 times more organic reach on a single post.• Launched new product pre-order campaign. First 500 units were sold out in 8 minutes. Implemented the communication plan with cross-functional resources.

台灣 Taipei City 台北

• Drove 122% growth in purchase and boosted customer referral rate by 247% through member referral program, organized a campaign using market segmentation and omnichannel communication, exceeded monthly revenue goal by 31%. Hero referral program still contributes to approximately 30% of revenue every month.• Identified opportunities and cooperated with 62 influencers on various platforms, implemented 6+ advertising campaigns with different influencers. With the same budget, cost per click reduced by 56% and revenue grew by 107% through fine-tuning advertorial content and sharpened business judgement. • Optimized online advertising performance - cost per visit declined by 23%. Accelerated ROAS by 220% compared with average ROAS, which was the highest record since product launch.• Assisted in the production of HTML5 game and Facebook Messenger game, provided ideas and creativity, revised key vision design, which resulted in 14 million impressions and 46 thousand play counts in Taiwan.

中國 北京

• Coordinated a star-wars-themed event proposal to the corporate client, managed 12+ suppliers, played the role as a key communication window. • Contacted 5-star hotels in Beijing including Grand Hyatt Beijing, Four Seasons Beijing, Kempinski Hotel Beijing, The Middle House, etc, to organize a one-day hotel venue visit for WildChina's top client.

Taipei, Taiwan

PicCollage is a collage editing app with 150+ million downloads worldwide• Coordinating events such as office warming party (120+ attendees) and user feedback sessions, developing efficiency in execution. • Mainly in charge of office management and operations, requiring accuracy, attention to detail and the ability to work under stress.• Skills learned: event organization skills, project management skills, office operations, app testing

Taipei, Taiwan

Taiwan Startup Stadium is an international tech startup cluster based in Taipei• Assist with TSS events, talks, roadshows, startup exhibitions, Twitter posts, startup scouting, developed networking skills and online research skills.• Providing crucial support for changing website display, investigated into Squarespace, successfully worked out a solution against all existing obstacles. • Proven ability to work in a open, fast-paced, international environment, was highly praised by my supervisor.

National Cheng Chi University

AIESEC is the biggest international organization run by students, recognized by the United Nations• Build partnership with Taipei city government to recruit 25 foreign volunteers from 11 countries for 2017 Summer Universiade, which takes up 60% of performance we create every year. Mature skills of managing multiple stakeholders was required. • Organized iContact world camp 3 times, reached more than 350 people in total. With 160% growth of applicant number in 2016.• Managed a team of 30+ people with 8+ nationalities, successfully managed crisis and built great team bonding, developed strong team building skills and communication skills.

Bachelor'S Degree, International Business

Exchange Student, Business

Modules: Japanese Beginner Consumer Behavior Personal Finance Management English Listening and Speaking for Academic Study Societies: Out.

學士, 國際貿易學系

Conferences and Activities: 2017 Giant Panda Volunteer Team Leader (Si Chuan, China) 2017 Asian Youth Entrepreneurship Program NCCU.