The world is noisy, but great stories get heard. Brainchild can help you tell yours. We work with clients from a range of sectors including business, real estate, technology, health & beauty, tourism, professional services, fashion, not-for-profit and more. Ensuring a well-thought-out strategy and a creative but considered approach to communications, we build brands and connect businesses with people. My experience spans multiple local and international household name brands. I have spent most of my career in the fast-paced agency world delivering high impact PR in a range of sectors including technology, food & beverage, FMCG, lifestyle, health, not-for-profit, education, business, property, and events. As a digital native (who can still remember dial-up internet) I bring a fresh approach to client work. Known for my creative approach – I always think big first and then scale as needed. Afterall, strategy should never be boring but creativity without purpose is a waste of time. ​No cookie cutters. No one size fits all packages. Just carefully considered PR and communications tailored to your business.

Led marketing, sales and customer service for Ready to Eat and in-house brand Muscle Fuel from August - December 2018. Responsible for marketing strategy, content, customer communications/retention, digital activities, campaign management, PR, social media, brand management/development and everything in between. In this dual role, I not only led marketing efforts with external and internal resources, but managed the larger customer service team. This not only ensured our brand voice was heard via all touchpoints of the company, but enabled me to garner customer insights from my team that could inform my marketing approach.

Led a multi-faceted marketing and communications programme with a focus on digital. I have managed numerous campaigns utilising social media, direct mail, Mailchimp and content. Priorities span three offices, national campaigns and multiple functions including fundraising, community support, health promotion and volunteer development. The role requires a strong strategic focus to meet varied objectives and the ability to optimise activity for the best client/donor/volunteer experience. Internally, I have championed communications and marketing to ensure employees understand the role it plays in the organisation’s overall success. Empowering and upskilling my team and colleagues remains a focus as we work together to become the recognised support system for people with cancer in our community.Since starting this role I have increased Facebook page engagement by 58% over the course of 1 year by developing and implementing a new social media strategy.

Spent almost six months honing my Instagram skills and practising my below averageSpanish.

Progressed from Account Manager → Senior Account Manager → Account Director. Led and developed the beauty and wellness team to deliver strategic outcomes for more than 12 clients. With six permanent direct reports plus additional short-term contractors, my focus was on developing a high performing team. This ensured we delivered on agreed KPIs which supported client business strategies while staying ‘ahead of the curve’ within the PR industry. My creative approach to client briefs was well-regarded by peers and clients. This commitment to thinking differently and challenging my team to think beyond standard solutions resulted in numerous business wins for our clients.Clients included My Food Bag, Pilsner Urquell, L'Oréal, L'Oréal Paris, Maybelline, Redken, Kérastase, Off & On, Deer Industry New Zealand and many others. Networking was essential in this role and I made powerful connections with key media. I also developed strong relationships with client business leaders providing them with senior-level counsel.I was also awarded the annual Managing Directors Choice Award 2015.

Involved with the development and delivery of monthly SMCAKL events. Responsibilities included MC’ing events, managing sponsors, developing topics and sourcing speakers. In 2015 I was responsible for the delivery of New Zealand’s only social media awards event. Responsibilities included event management, sponsor liaison, management of the volunteer team. This event was run entirely with the help of sponsor contributions and was something I did on a voluntary basis in addition to my job at Pead PR. I was also tasked with co-hosting the event. www.smcakl.com

Delivered strategic communications for a portfolio of consumer products and brands. Produced integrated agency campaigns working with advertising, media and activation agencies. Managed varied partnerships and sponsorships in line with the business goals of each client. Led creative content marketing campaigns using digital channels. Clients included: Wattie’s, Pepsi, V Energy, Mountain Dew, Cadbury, Pascall, Unitec and Spotify.

I organised monthly networking event Media Mingle - an event series which encourages media professionals to network in a stress free environment. I was responsible for all areas of event management; from sourcing sponsorship and venues, to managing the website and database communications.

Delivered traditional and social media campaigns for business-to-consumer and business-to-business clients including New Zealand Pork, The Shopping Channel, Southside Arts Festival, Auckland Council, The New Zealand Green Building Council and Ancestry.com.au. Developed advanced social media expertise in community management, content creation and social listening/reporting.

Contributor of a range of written work including features, reviews and subject pieces for print and online. ‘Kiwis Can Fly’ columist while studying abroad in the United States.

I was contracted by The Selwyn Foundation’s national office to produce an organisation-specific crisis communication plan that could be applied to the foundation’s national business units. The project led to the establishment of a dedicated crisis team and robust notification processes. The plan identified key stakeholders and methods of communicating with them. Draft media statements and action plans for potential crises were also included in the final plan.

Managed a team of healthcare professionals to deliver a balanced, varied and meaningful activity program to residents. Managed budgets, resources, external contacts and volunteers. Other responsibilities included facility newsletter, monthly reporting, resident forum, and annual resident survey. Received high praise from the Ministry of Health for the design and execution of my activities program during an audit in 2010.