Angela Maria Cruz Aranzazu Email and Phone Number

Team leader, in charge of establishing and implementing the company's strategic marketing plan with a main focus on digital marketing and public relations. I learned about startup industry processes and the importance of making crucial decisions in an unpredictable environment.Achievements: • Lead 360 marketing strategies to increase the number of leads by 42% vs. L6M and promoted the brand image and build strong public relations.• Have integrated marketing communications… Show more Team leader, in charge of establishing and implementing the company's strategic marketing plan with a main focus on digital marketing and public relations. I learned about startup industry processes and the importance of making crucial decisions in an unpredictable environment.Achievements: • Lead 360 marketing strategies to increase the number of leads by 42% vs. L6M and promoted the brand image and build strong public relations.• Have integrated marketing communications and increased +20% digital engagement in all company channels. Show less

Lead commercial plan for Diageo Colombia, understand company planning process, timings, and involve all processes such as S&OP, marketing plans, and financial dues to execute successful commercial plans. Engage teams and align plans with the strategy to achieve volume and value targets. Provide support materials to drive Sales Drivers with customers.

Enhancing On-Trade regional key account growth is at the heart of my role. I delve deep to uncover insights and root causes behind our performance, empowering us to create impactful solutions. Identifying areas for service model improvement, I strive to foster exceptional relationships.Capitalizing on market openings is pivotal, aimed at boosting our market presence, sales velocity, and broader distribution. Collaborating closely with key accounts, I align brand plans with consumer… Show more Enhancing On-Trade regional key account growth is at the heart of my role. I delve deep to uncover insights and root causes behind our performance, empowering us to create impactful solutions. Identifying areas for service model improvement, I strive to foster exceptional relationships.Capitalizing on market openings is pivotal, aimed at boosting our market presence, sales velocity, and broader distribution. Collaborating closely with key accounts, I align brand plans with consumer insights, driving sales upward. Show less

Fostering e-commerce proficiency within the distributor's sales team was a key aspect of my role. I actively pinpoint fresh avenues for enhancing e-commerce initiatives within the distributor's scope. Moreover, I contribute to advancing Direct-to-Consumer (D2C) projects, aligning with the broader strategy.

Ensure the meticulous implementation of minimum product assortment standards, encompassing activation and display criteria at the point of sale. Execute cycle brief activities impeccably and efficiently, adhering to category development standards. Achieve optimal product placement and rotation with customers to effectively meet the company's objectives across each battleground.

Development of the sales force of distributors and modern channel. Design and monitoring of incentive plans. Design and execution of the training plan. Design and adequacy of equipment measurement tools.

Develop and execute Aromatel's brand plan in order to build positioning and brand image. Lead work with other areas of the company to ensure that business activities can be executed successfully. Budget management in channels. Management of the pricing strategy. Development of new projects /brands for the home care category.

Construction and execution of the brand plan in channels. Lead the work with the areas involved in the implementation of the plans. Ensure alignment with sales for the brilliant implementation of plans. Management of the annual budget of food brands.

Develop and ensure the execution of monthly channel activity. Monitor and execute planned investments. Ensure the on-trade implementation of each of the brands in the channel. Develop annual/monthly activity schedule.

Manage the relations and communication with travel agencies. Redesign of the loyalty plan with agencies. Plan and execute the company's corporate events.