LinkedIn's brand marketing team is supporting our true north vision of creating economic opportunity for every member of the global workforce. Aiming to focus on the “why behind the what” and how to measure meaningful impact on brand love/trust. Driving adoption through human storytelling. Collaborate with cross-functional/cross-LOB teams from strategy to execution of brand advertising campaigns that drive business and brand objectives. Current campaigns are working to ignite conversations for change.

Helping connect brands like Amazon with members in new corners of the LinkedIn ecosystem.• Go to Market Projects: LinkedIn’s news franchise (US Daily Rundown and Hello Monday Podcast) sponsorships and translating the first-to-market opportunity for brand marketers' activations. • Audience Narrative Projects: SMB positioning, research, and messaging to inform outbound marketing activities (in partnership with XFN ENT Marketing, Insights, and Content Specialist)• Lifecycle Event Series: Enabled high value marketers to grow their brand voice with LinkedIn via scaled educational events (from on-campus InDay to Ice Cream Social to Virtual Summer Camp)

Enterprise Technology Vertical

Mid-Market Services Vertical

Enterprise Technology Vertical

Spin Instructor

Disney Parks Digital Team

Disney Parks Digital Team

Clients: Symantec (B2B Enterprise); Wawanesa Auto and Renters' Insurance (B2C); Brocade (B2B)Media Experience: Digital Online, Mobile, Broadcast, Direct Response TV, OOH, Demand Generation- Contribute to full cycle media planning, proposals, buying, trafficking and optimizing- Maintain and organize media plan support documents (I.e., Insertion Orders, Decks, Billing Spreadsheets, Flowcharts, Buget Summaries, MAFs)- Aid in the composition of RFPs and sending them to publishers/media vendors- Implement digital optimizations- Prepare weekly campaign metrics reports for client- Reconcile and manage media billing- Analyze campaign metrics and create wrap up decks for client - Active in publisher brainstorming sessions & fostering relationships

Provide leadership,creativity, passion and big ideas for an iconic brand with a strong student identity, personality, and following.- Media Planning (local level)- Writing creative briefs for new clients- Analyzing target audiences- Manage team of 5 - Create business advertising plans: multimedia design- Concisely summarize business objectives- Effectively communicate with clients and complete packaged info for team- Ability to quickly build client loyalty & trust

- Edit website using html coding- Site change implementation- Create digital ads using PhotoShop- PR integration- Maintain a positive/flexible attitude for working in a fast-paced team & across various functions- Produce creative email blasts sent to thousands of alumni- Manage and write content for the Golden Gaucho Reunion blog online- Present new advertising ideas at weekly planning check-in- Use strong organizational and communication skills in order to set priorities for team members- Compose print ads for the UCSB campus audience

- Assist the Marketing Manager with the use of online tools: Google AdWords & Search Engine Optimization- Pay Per Click (PPC) & Cost Per Click (CPC) management- Monitor, track, & report natural search metrics- Trend analysis- Keyword research, audit and strategy- Back link strategy and implementation- Internal link optimization- Content creation (linecards)- Social media management: Twitter & Facebook- Use industry-leading marketing tactics (Trade Shows, Industry Magazines, etc)- Target, educate & persuade new customers with bilingual communication (Latin America)- Manage and track online advertising campaigns- B2B (Business to Business) Advertising/Marketing- Global Power Supply provides critical power equipment and fully integrated power services for emergency back-up and primary power applications to corporations, businesses and communities internationally.- The current Marketing & Advertising plan is evolving with a new market audience in Latin America.

- Assistant Blogger & Editor for The Shand Group blog at typepad.com- Precious Metals Advertising for such well-recognized names as Platinum Guild International, Gemological Institute of America (GIA), and Simon G. Jewelry- Special event planning and promotion for companies such as Martha Stewart Weddings- Social Media Marketing and development of Sweepstakes- Econometric/marketing mix modeling- Agency or client-side research/analytical experience- Content Integration for PGI and GIA- Jewelers' Circular Keystone (JCK) Advertising - Use of Excel to aid in production of business cards for clients- Vertical Market Research for other precious metal competition- Use of InDesign for Marketing projects- Acquired knowledge of Google Analytics- Worked closely with the Account Director and Account Coordinator

- Creatively write editorials for website using WordPress program- Precisely edit co-workers' written work- Contribute to visual advertising on the Psychalive self-help website- Write effective Twitter tweets and Facebook updates for the nonprofit organization's social media marketing plan- Use Microsoft Publisher to create company brochures- Use Wordpress to edit and manage content- Writing press releases- Obtained knowledge of Hootsuite and other website management programs- Search Engine Marketing- Search Engine Optimization- Editing Webinars

- Used marketing skills in Córdoba, Spain while studying abroad- Integrated the use of art and culture to promote children's programs- Translated Spanish to English for Program Director

- Marketing collegiate athletics- Developed marketing plans- Managed small groups- Designed innovative promotions - Created unique slogans- Advertised for The All Gaucho Reunion for UCSB Alumni- Conducted game day events - Publicized to students, alumni, and the community by utilizing social media marketing- Promotions for UCSB Men's Soccer (ranked number 2 in the nation) by creating entertaining halftime shows- Encouraged all ages to attend sports games via brochures - Managed fan clubs such as Gaucho Kids - Organized the promotional merchandise "give-aways". Managing small groups of colleagues enhanced my innate ability to be assertive in executing tasks. My personal traits of creativity, innovative thinking, charisma, and leadership have aided me in my current position as a Marketing Intern.

- Coordinated and directed annual service project for UCSB/Isla Vista - Recruited and managed team of volunteers- Provided meals for the homeless in Isla Vista, CA- Used social media to promote

- Composed and edited Alumni newsletters- Organized the annual UCSB Men's Soccer Alumni Weekend- Managed over 200 files of possible recruitment athletes- Constant use of Microsoft Office- Created fliers- Office duties: phone, email, etc.