Project Work: • Developed and refined marketing campaign roadmaps aligned with client business goals, integrating AI-driven strategies to optimize performance. • Created and managed content calendars, including blog posts and social media campaigns, while maintaining consistent brand voice across all channels. • Utilized HubSpot Marketing Software to design detailed conversion pathways, including landing pages, CTAs, and thank you pages, aimed at increasing customer engagement and lead conversion. • Collaborated with clients to gather marketing assets and analyze past campaigns to ensure cohesive brand representation and alignment with objectives. • Conducted in-depth research to tailor marketing strategies based on buyer personas and customer preferences. • Built performance tracking dashboards to monitor campaign effectiveness and adjusted reporting based on client feedback. • Led weekly client meetings, providing updates, gathering feedback, and maintaining clear communication to ensure timely delivery of project deliverables. • Leveraged AI tools to enhance the efficiency of content creation and marketing automation, producing a range of high-quality materials tailored to client needs.